Funny Business 24 Buzzwords and Phrases That Give Finance Brands a Bad Name Every business has its own jargon, idioms and expressions. Some industries—hightech is a good example—even leverage jargon as a brand-building exercise. But s o m e t i m e s , j a rg o n c a n backfire—as it did recently when a Saturday Night Life skit showed what 4GLTE, 3G, HTC and all those smart phone acronyms sound like to the uninitiated. The world of finance is no exception. Ever wonder about some of the things bankers, venture capitalists and the purveyors of private equity say? Well, wonder no more. Herewith is a reference guide for a number of expressions you’re likely to hear—and a translation for each: View on CommPRO
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By Gene Marbach is Group VP at Makovsky & Co., and chief blogger on IR Therefore I Am. He has nearly 30 years of experience in investor relations, corporate communications, and journalism.