special advertising section
How does your
Garden Grow?
Indoors or out, edibles or aesthetics—ScottsMiracle-Gro makes gardening easy. Do-it-yourself gardening, indoors and out, has been on a steady rise, thanks in part to millennials, foodies and indoor gardeners. According to the National Gardening Market Research Co., 74 percent of U.S. households participated in food or flower gardening in 2016. Edible gardening is one of the fastestgrowing areas, with 35 percent of households growing food at home—a 17 percent increase over the last five years. It’s against this backdrop that ScottsMiracleGro is delivering robust products focused on three key areas: • Edibles and organics • Indoor gardening • Simple solutions
1924
Scotts provides customers added convenience by supplementing its mail-order business with retail sales.
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“We’re meeting the diverse needs of today’s gardeners while innovating in ways that empower younger generations to experience the benefits of gardening,” says Michael Sutterer, Senior Vice President and General Manager of the Gardens business. ScottsMiracle-Gro made its mark in edibles and organics with its Nature’s Care organic soils and nutrients and by branching into live goods through a partnership with Bonnie Plants, the leader in vegetable and herb plants. Miracle-Gro and Bonnie Plants are co-merchandising products to provide consumers with a total solution to gardening and a more bountiful harvest. The company is also reaching up-and-coming gardeners. This year, it will launch in select
1928
Recognizing lawns’ specific nutritional needs, Scotts releases the first fertilizer designed specifically for grass: Turf Builder.
Columbus Monthly April 2018 Columbus Monthly MARCH 2014
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3/2/18 11:37 AM
