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JIMS conquers East Flanders

Jims, our fitness chain, has taken over six East-Flemish clubs from Oxygen Fitness. “The clubs are all strategically located", Pieterjan Nuitten, Jims' general manager, says. “We now have gyms across the entire ring road of Ghent. And with gyms in Deinze, Zelzate, Geraardsbergen and Zottegem we also have locations in the rest of the province. Renovation work to give the gyms a Jims look has started. Jims is a very strong believer in personal guidance by qualified coaches. We're happy the 45 workers also made the switch to Jims.” Jims has been part of Colruyt Group since April 2021 and has experienced remarkable growth since then, with a total of 34 clubs.