SEIFSA ANNUAL REVIEW 2018
COMMUNICATIONS
REPORT
The strategic objective of SEIFSA’s Communications Department is positioning the organisation as the primary representative and voice of businesses in the metals and engineering industries and overall manufacturing, both large and small. This is done through regular writing and distributing press releases and thought leadership articles as well as positioning the SEIFSA Executive Team for interviews on a regular basis.
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he Communications Department is also responsible for developing, implementing, monitoring and maintaining effective channels of communication between SEIFSA and its member companies. This valued communication is conducted on a weekly basis, keeping members abreast of any developments impacting them and the industry in general.
ELECTRONIC COMMUNICATION Electronic Newsletters SEIFSA distributed regular electronic newsletters to member companies during the course of the year. These covered up-to-date information on breaking news, latest industry developments and upcoming events and workshops. SEIFSA News SEIFSA News is the Federation’s official publication and a member benefit. This publication affords member companies easy access to the latest industry news and practical advice. It is published bi-monthly and is delivered to member companies and available online at www.seifsa.co.za. Website SEIFSA’s website performs an important communication function for the membership. Many industry-relevant
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articles, updating members on the latest developments and news in the industry, have been posted on SEIFSA’s website, and covered a wide range of topics. The website is an important source of information for our members and the general public. Content uploaded on the website included: • The wage increase and exemption arrangements; • Employment equity requirements; • Important announcements impacting member companies; and • Press releases During the course of the year, work commenced to develop and launch the SEIFSA Price and Index Pages (PIPS) and the Southern African Metals and Engineering Indaba websites. The Communications Department reviewed and approved the content for the new websites. The new websites have numerous features and advantages. These include: • Improved user experience with higher conversion rate; • E-commerce functionality; • User tracking; and • A ticketing system. In terms of publicity during the period under review, the Federation’s total Advertising Value Equivalent (AVE) for 1 July 2017 - 30 June 2018 was R 46, 075, 386, 43, up from the previous year’s R15 710, 084.
