SEIFSA ANNUAL REVIEW 2021
MARKETING SALES & COMMUNICATION
Maintaining connections and communication lines with member companies and the industry as a whole was crucial in 2020 as the COVID 19 pandemic ravaged the industry and South Africa’s economy. More than ever, SEIFSA needed to ensure it continued to engage with struggling member companies amid the tough economic environment. A new digital strategy and investment in our communication platforms was therefore a crucial element of SEIFSA’s marketing, sales and communication strategy. During the year under review, SEIFSA revamped its website to create a community where member companies could engage with the Federation and fellow members. While the project remains underway, website traffic has remained consistent, mirroring
that of 2019. Visitors continued to reflect the industry’s thirst for news. November, December, January and February continued as low points for visitors – and May, June, July, and August continued as peaks. As to be expected, training revenue continued its downward trend, driven by COVID-19 as companies slowed their training initiatives. As the response to COVID becomes “standard operating procedure” the MSC division began to look forward to a future where digital platforms for interaction and engagement become part of the “way we do business”. In this regard the conceptualisation of a SEIFSA App became part of our strategy to continue to connect with our members – and industry itself. The development of this app will remain a key focus for SEIFSA in 2021.
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