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1. Question When developing forecasts, two key inputs that were discussed in the text are: Assessing internal strengths and environmental scanning Environmental scanning and a SWOT analysis Environmental scanning and competitor intelligence Environmental scanning and stakeholder identification 2. Question _____________ tracks the evolution of environmental trends, sequences of events, or streams of activities. Environmental scanning Environmental monitoring Environmental surveying Competitive intelligence 3. Question
When we scan the general environment, we can identify information on: Customer and firm bargaining power Competitive rivalry Substitute goods The aging population and ethnic shifts 4. Question Gathering "competitive intelligence" _______________. is good business practice. is illegal. is considered unethical. minimizes the need to obtain information in the public domain. 5. Question When conducting environmental forecasting, we can say that it involves developing plausible projections about which of the following concerning environmental change? A. Speed B. Direction C. Both A and B are correct. D. None of above is correct. 6. Question Which of the following is not a limitation of SWOT (Strengths, Weaknesses, Opportunity, Threats) analysis? Organizational strengths may not lead to competitive advantage. SWOT's focus on the external environment is too broad and integrative.
SWOT gives a one-shot view of a moving target. SWOT overemphasizes a single dimension of strategy. 7. Question Value chain analysis makes sure that the activities of an organization are divided into two major categories of value activities: primary and support. Choose a primary activity from among the following: Purchasing key inputs. Monitoring the cost of producing the product through a cost accounting system. Recruiting and training employees. Repairing the product for the consumer. 8. Question Which one of the following can we say is included in inbound logistics? Warehousing and inventory control Repair and parts supply Machining and packaging Promotion and packaging 9. Question When assessing its primary activities, an airline company would most likely examine: Employee training programs The effectiveness of its lobbying activities Baggage handling Criteria for lease versus purchase decisions 10. Question
Advertising is a __________ activity. Supply of replacement parts is a __________ activity. primary; primary support; primary support; secondary primary; support 11. Question Explain how competitor intelligence can be improved by gathering information about competitors in the public domain. Provide examples.