A Hand Up - Not a Handout

I N THE SPORT OF RODEO its not whether you will get hurt, but when and how bad. An injury doesn’t just mean losing the next opportunity to compete for the rodeo cowboys, who don’t have guaranteed salaries and contracts; it could also mean not being able to provide for their families! Although medical costs associated with a rodeo injury are often covered by health plans or accident insurance, the day to day living expenses can become burdensome when an injury occurs.

IN 1990, a partnership between Justin Boots, the Professional Rodeo Cowboys Association and the Women’s Professional Rodeo Association – the Justin Cowboy Crisis Fund (JCCF) was incorporated. The mission of the JCCF is to lend a helping hand to professional rodeo athletes and their families when they experience financial hardship due to a serious rodeo injury.

The JCCF offers need-based financial assistance to cover monthly expenses such as mortgage, car payment, food, insurance, and other necessities to those who qualify.

100% of donations made to the fund go directly to helping cowboys and cowgirls due to the generosity of the Justin Boot Company that covers all administrative costs. The rodeo community generously supports the JCCF through various fundraisers, memorial donations and grants. The Pro Rodeo League of Women hold the largest fundraiser each year at the South Point in Las Vegas. The Style Show and Luncheon is held in conjunction with the Wrangler NFR and has raised more than $1.7 million!