
2 minute read
Another season of new beginnings
The weeks seemed to be piling up, one right on top of the next. With the time ying by so fast, it also seemed as if the to-do list grew longer while the things checked o kept getting shorter or couldn’t keep up with everything that needed to be done and the additional things being added to the list. As they woke up to start another day, she asked her husband, “Why does everything have to be so di cult right now?”
She moved across the country with her 4-year-old son to start a new life and to reconnect with family. Her son was having a hard time adjusting to the new time zone, new surroundings, and new family members he had to get to know. His lack of sleep meant that she wasn’t getting any consistent sleep either, and the vicious cycle of no sleep and stress began. Additionally, she started a brand-new job, and he started school for the rst time, causing even greater disruption and stress. She looked in the mirror one morning and asked, “Why does everything have to be so di cult right now?”
As a career leader and salesperson he knew how large and complex deals could

LINDSAY NICOLETTI Operations/ Circulation Manager lnicoletti@coloradocommunitymedia.com
ERIN ADDENBROOKE Marketing Consultant eaddenbrooke@coloradocommunitymedia.com take longer than others. He had started the process on a new opportunity many months ago. As with any sales role, pressure comes when deals slip or push month-to-month and quarter-to-quarter. He was doing everything by the book, awlessly following the process and aligning with the buyer’s journey, yet the deal kept slipping. Finally, almost at the nish line to win the business, a week of discussion with the customer’s legal team forced more delays. He asked some of the people on his team, “Why does everything have to be so di cult right now?”


We all know stories like these, don’t we? We have all felt like this at times, haven’t we? I could add several more just like the ones above, but instead, let’s focus on what happens next.
Here we are in another season of new beginnings, and for many of us it is because we associate it with Easter as we celebrate the Risen Christ. In the week and weekend ahead, hope lls our hearts, and our outlook becomes elevated as we have new encouragement and inspiration. For some, it’s just about springtime and the budding of trees, grass turning green again, more sunlight pouring through our window, owers beginning to bloom, and the start
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ELBERT COUNTY NEWS (USPS 171-100)
A legal newspaper of general circulation in Elizabeth,