profiles of success Larry Doherty, General Manager of the collision centre, and Steve Alizadeh, one of the owners of Brampton Auto Mall.
Expanded
Process The Brampton Auto Mall Collision Centre is expanding and changing the way repairs are done.
T
By Mike Davey
he Brampton Auto Mall is a pretty big car dealership, in exactly the same way that a giant redwood is a pretty big tree. It’s an accurate statement, but it doesn’t capture the true scope. Owned by the Alizadeh family, the Brampton Auto Mall employs over 430 people at various dealerships such as Brampton North Nissan, Mazda of Brampton, Kia of Brampton, Planet Ford, Suzuki of Brampton, Brampton Mitsubishi and Subaru of Brampton. The family also owns Bolton Honda in Bolton and is currently building brand new Nissan and Hyundai stores at the same location in Bolton. In Orangeville they own Motion Mazda. In Brampton, Classic Powerhouse sells motorcycles, ATV’s and Honda lawnmowers and snow blowers. The Alizadeh family also owns Brampton Auto Mall Collision Centre, with Larry Doherty serving as General Manager. Doherty started out in the collision repair business as an estimator in a 3,000 square foot shop in Orangeville, Ontario. Doherty became the owner of the facility in 1976 and he added a Honda dealer franchise to the business offering in 1979. In 2001 a new building was constructed and the shop became part of the Carstar network. In 2008 he sold the operation and came to Brampton to work with the Alizadeh family to help grow the collision repair business at the Brampton Auto Mall.
May 2011 collision Repair 21