COLOR PALETTE
(CONTINUED)
Branding and Accent Colors The color palette is taken from Charleston’s unique beauty, capturing the blues and greens of the Carolina coast and marshes as well as the bright colors of Charleston’s diverse architecture. These colors may be used both for large areas of color or as an accent color. The College’s wordmark should only be used as provided in solid PMS 188, solid black or white.
PMS Pantone Purple
Pantone CMYK RGB Hex:
PURPLE 38 88 0 0 182 52 187 #B634BB
PMS 032
Pantone CMYK RGB Hex:
032 0 90 86 0 237 41 57 #ED2939
PMS 118
Pantone CMYK RGB Hex:
118 0 18 100 27 173 136 0 #AD8800
PMS 130
Pantone CMYK RGB Hex:
130 0 30 100 0 240 171 0 #F0AB00
PMS 297
Pantone CMYK RGB Hex:
297 49 1 0 0 114 199 231 #72C7E7
PMS 702
PMS 297
PMS 3435
Pantone CMYK RGB Hex:
3435 100 0 81 66 2 71 49 #024731
PMS PMS 371
Pantone CMYK RGB Hex:
371 43 0 100 56 83 104 43 #53682B
PMS 376
Pantone CMYK RGB Hex:
376 50 0 100 0 122 184 0 #7AB800
PMS 476
Pantone CMYK RGB Hex:
476 57 80 100 45 76 51 39 #4C3327
PMS
Pantone CMYK RGB Hex:
715 0 36 71 0 246 146 64 #F69240
PMS 7514
371
PMS 7461
PMS 7535
PMS 715 715
PMS 717
Pantone CMYK RGB Hex:
717 0 53 100 2 217 94 0 #D95E00
PMS 722
Pantone CMYK RGB Hex:
722 0 36 76 9 205 137 78 #CD894E
PMS 7461
Pantone CMYK RGB Hex:
7461 78 28 0 0 0 131 190 #0083BE
Pantone CMYK RGB Hex:
7501 0 4 20 6 219 206 172 #DBCEAC
PMS 7503
Pantone CMYK RGB Hex:
7503 0 12 35 25 167 158 112 #A79E70
PMS PMS 476
Pantone CMYK RGB Hex:
7535 0 3 15 20 190 185 166 #BEB9A6
PMS 722
PMS 7461
PMS 7501
PMS 7503
7535
COLOR COMBINATIONS TO AVOID Color is one of the most powerful ways a university can identify itself. Used consistently, the colors chosen to represent the College of Charleston create a strong identifying image. Conversely, some colors and color combinations can be confusing. For instance, colors associated with other colleges and universities in South Carolina should not be used. Although maroon (PMS 188) is one of the College’s colors, use of only black and maroon together should be avoided.
College of Charleston Brand Manual
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