10
STONEFIELD NEWSLETTEr
F/w22 Merch For our semi-annual merch release, we drilled down into the senses. The two most imperative elements that make a person perceptive are their eyes and their brain. They work together in tandem to provide insight, intuition, and understanding. To emphasize those vitally important elements, we revisited two of the three senses referenced in our 2018 collaboration with Pete Leonard (the brain, eye, and hand shirts). The way we think and the way we see things are two of the frames we look at this world through: the quote was born, ‘An eye for design. A brain for engineering. A world waiting to be changed. Come winter time, we know everyone needs a good beanie to keep that head warm. What’s the saying, 93% of your body heat is lost through the noggin? (don’t fact check that please) Just saying we want you to keep that dome toasty. This latest beanie will give you some good versatility - to be worn both cuffed and uncuffed with a reversable label sporting two different logos. On one side, a simplified ‘S’ and the other, a modified version of the word, ‘Stonefield.’ Play with it, switch it up, enjoy it. And just so you know, we designed it, we sourced, we even screen-printed it this time around. Screenprinting seems to have originated in China during the Song Dynasty. A beautiful and delicate process that we hope to master in-house someday and for now, housed in the dungeon of the Rutherford office. The color palette and styling felt right so we hope you enjoyed this drop. We draw a lot of our inspiration from our local office communities and what people are rocking just simply walking down the street, so if you see a street look that you like, hit us up.
WINTER 2023