EID FESTIVAL IN THE PARK
2015 Sponsorship Prospectus www.sheffieldheritage.org LIVE WEB LINKS
http://bit.ly/1vY666N
http://bit.ly/1tpFKEd
https://www.facebook.com/SheffieldHeritage
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Your opportunity Thank you for your interest in EID Festival in the Park 2015. This premier two day event has been a highlight of the Sheffield summer calendar now since 2013 and has been successful in bringing together thousands of people from all across the North of England to celebrate the Islamic tradition of EID. The EID Festival in the Park is a true celebration of culture. This large scale event is set to be even more spectacular than ever in 2015 and expected to attract over 25,000 people from a wide range of backgrounds and traditions. The Festival represents an unmissable opportunity for commercial sponsorship, last year attracting investment from small businesses through to large corporates interested in getting their message out to their audience. This propsectus will give you, the sponsor all the information you need in order to recognise the value of this event as a marketing opportunity. Not only will you be exposed to thousands of prospective customers before, during and after the event, you will be getting behind one of the region’s headline cultural events.
www.sheffieldheritage.org
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The Festival’s Success EID Festival in the Park 2015 has grown rapidly since its initial launch in 2013. In fact attendance at the Festival has doubled each year since launch with over 15,000 people attending in 2014 alone. The open air event has been held each year at Millhouses Park. Due to its exponential growth the event has outgrown Millhouses Park and has been relocated to the Don Valley Grass Bowl; one of Sheffield’s premier event locations which hosts ‘After Dark’ (Yorkshire’s largest annual bonfire spectacular) together with open air live concerts for artists such as UB40. The EID Festival in the Park is designed to attract entire families and offers and action packed fund day of family entertainment. This includes: Fairground Attractions Bouncy Castles Face Painting Live Performers Sports Activities
Markets and Stalls Big Family BBQ International Food & Drink and much more...
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Press Coverage
Event Testimonials Here are just a few of the actual testimonials posted on social media which demonstate the success of the event in 2014.
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2014 Marketing Evaluation
If an individual organisation paid to implement the identical marketing campaign using multitude of advertising mediums approach across the same locations, with the aim of organising an event to attract similar audience numbers, the cost would be around ÂŁ45,000.
23+21+131043216 Other
Locations Where did people come from to attend the Festival?
Billboard/Poster
Trams Local Press All Radio Buses
Marketing Sources 2014
Banners
Word of Mouth
Internet
SHEFFIELD LONDON LUTON MANCHESTER LEEDS DERBY NOTTINGHAM CHESTERFIELD BARNSLEY BRADFORD RETFORD HUDDERSFIELD DONCASTER DEWSBURY
Flyers
Key Facts
65%
First time attendances
>10
Advertising Media
3
MILLION Advertising Views
Example Advertising
6
15K
People attending the Festival
2015 Key Marketing Campaign For 2015 the planned marketing expenditure for the EID Festival in the Park will reach an all time high, reflecting the increased scope and planned scale of the event itself. Here are some of the highlights to illustrate to potential sponsors of the extend of our commitment to marketing. The campaign will reach 19 UK Cities over a 12 week period on between June and August 2015.
£45K MARKETING INVESTMENT
Additional for 2015
The 2015 EID Festival in the Park is being featured on the Islam Channel. The Islam Channel attracts 2.1 million UK viewers, 54% of whom are professionals. This exposure will give event greater exposure to the event to to its sponsors, and will draw an even wider audience from across the country. Islam Channel’s viewers:
Broadcast over 135 countries (Source: Satellite Coverage)
Attract 2.1 Million viewers in the UK (Source: Home Office + AM Charts) Have just over a million daily viewers (Source: Home Office)
54% of our viewers are professional by occupation (Source: AM Charts) Viewers are of all faiths and backgrounds (Source: MCB)
£20.5 Billion is the annual spending power of the Muslims in the UK (Source: Huffington Post) A TV advert will be aired 6 times per day for two weeks during the holy month of Ramadan when there is a significant increase in the viewing figures.
KEY MEDIA AND REACH 2015
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TRAM & BUS ADVERTS
REACH: 300,000+
FLYERS & BROCHURES DELIVERED
REACH: 220,000+
BANNERS & BILLBOARDS
REACH: 100,000+
110,000 30
1,000
LARGE FORMAT POSTERS
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LIVE OUTDOOR ADVERTISING SCREEN
ISLAM CHANNEL
REACH: 20,000+ REACH: 20,000+ REACH: NATIONWIDE
The campaign will also include internet and social media elements, local press and community radio presence plus the power of over 15,000 people providing word of mouth advertising for the event itself.
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SPONSORSHIP PACKAGES
EXCLUSIVE HEADLINE SPONSOR ~ £45,000.00 This package is limited to one organisation, which could be either an umbrella organisation that would like to market a number of brands through the Eid Festival, or an individual company •
The benefits of this package is that your organisation would be the sole logo on all the advertising throughout the entire campaign which would include….
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Sheffield Heritage website as soon as you sign up as a sponsor
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Sheffield Heritage Facebook page as soon as you sign up as a sponsor
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YouTube video feature 4 weeks leading up to the event
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100,000 A5 flyers 12 week campaign. Which runs across 19 cities including London, Birmingham, Manchester, Sheffield and Leeds (logo on the front of flyer)
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1000 A3 posters 12 week campaign. Which runs across 19 cities including London, Birmingham, Manchester, Sheffield and Leeds (logo on the front)
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Magazine and local press advertisement. Which includes… •
Front cover of the Ilm newspaper - 20,000 copies per month, 100,000 readers distributed across 8 cities including, Leeds, Manchester and Sheffield.
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Sheffield Star - 25,706 copies & 98,411 readers daily off and online.
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Sheffield Telegraph - 10,687 copies & 31,576 readers weekly off and online.
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Logo on the advert on the back of 15 Sheffield buses for 1 month. Reach- 227,059 over entire campaign. Frequency – 3.3
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6 sheet bus stop advertising posters for 1 month with a reach of 139,000 over a two weeks campaign.
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100 posters on Super tram for 1 month. Frequency of 1.25 million over entire campaign
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Logo on 20 6ft banners for 8 weeks across the city of Sheffield.
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Logo on 7, 48 sheet billboards for a 2 week campaign. Reach – Number of individuals seen billboards 180,030. Impacts – number of times these billboards was seen 847,929. Frequency – 4.7 number of times each individual’s see the billboards.
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12ft Eid Festival headline sponsor
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DIAMOND SPONSOR ~ £5,500.00 •
Sheffield Heritage website as soon as you sign up as a sponsor
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Sheffield Heritage Facebook page as soon as you sign up as a sponsor
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YouTube video feature 4 weeks leading up to the event
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100,000 A5 flyers 12 week campaign. Which runs across 19 cities including London, Birmingham, Manchester, Sheffield and Leeds (logo on the front of flyer)
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1000 A3 posters 12 week campaign. Which runs across 19 cities including London, Birmingham, Manchester, Sheffield and Leeds (logo on the front)
•
Magazine and local press advertisement. Which includes…
•
•
Front cover of the Ilm newspaper - 20,000 copies per month, 100,000 readers distributed across 8 cities including, Leeds, Manchester and Sheffield.
•
Sheffield Star - 25,706 copies & 98,411 readers daily off and online.
•
Sheffield Telegraph - 10,687 copies & 31,576 readers weekly off and online.
Logo on the advert on the back of 15 Sheffield buses for 1 month. Reach- 227,059 over entire
HEADLINE SPONSOR ~ £6,500.00 Headline sponsorship package includes all of the benefits within the Diamond package PLUS… •
Your logo placed on 2,000 ride tickets and 10,000 entry tickets on both days
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All Headline sponsors logos will be larger than other sponsors logos throughout all marketing material
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Logo on 20ft digital screen at the festival over both days
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Advertising space on the back of 100,000 flyers
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Logo on T.V Eid Festival advert which will be air on Sky TV’s Islam channel for two weeks during the holy month of Ramadan.
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Islam Channel attract 2.1 Million viewers in the UK (Source: Home Office + AM Charts)
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6 metre by 3 metre event space (either own gazebo or other exhibition subject to approval)
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3 x 50 word stage announcements on both days - words to be supplied by the sponsor and content subject to approval
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1 x 5 minute stage time on both days - activity subject to approval
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Back Page Contact details
EID FESTIVAL IN THE PARK
LIVE WEB LINKS
http://bit.ly/1vY666N
Jamie Umar Caine
http://bit.ly/1tpFKEd
Mobile: 07504 745 111 Email: Jamie.umar@sheffieldheritage.org
https://www.facebook.com/SheffieldHeritage
Jonathan Yahya Williams
Mobile: 07930 173 051 Email: jonathan.yahya@sheffieldheritage.org
Address: 169 Washington Rd, Sheffield S11 8DQ Website: www.sheffieldheritage.org The EID Festival in the Park is organised by Sheffield Heritage Foundation, an Islamic Community initiative managed by a board of trustees from diverse professional backgrounds for the benefit of the community.