Selling Your Home with Valerie Cites

Meet VALERIE CITES

A desire to help people and to maintain lasting relationships with clients are two of the driving forces for Valerie Cites, a full time REALTOR® with Coldwell Banker West, the #1 real estate brokerage in San Diego. Utilizing an expansive network of professionals makes Valerie a vital partner when buying or selling a home anywhere in the county. She specializes exclusively in the purchase and sale of residential real estate. Valerie is a lifelong resident who has an intimate understanding of the city’s diverse communities. Her successful track record is a direct result of the long-term relationships she builds with her clients. Real estate is a relationship-based business, and Valerie advises each of her clients as she would a friend or family member going through one of the most important decisions of his or her lifetime. Valerie draws upon her knowledge, experience, negotiating skills and fierce loyalty to help guide her clients through the complexities of the real estate market.

Her goal is always to create the most comfortable and honest environment for her clients, placing their interests and needs first and foremost above everything else. Valerie stays current with the latest technology, ensuring her clients get the most accurate and current market analysis, the best marketing tools for the greatest exposure for the sale of their home, and strives to always exceed their expectations and objectives through detailed, custom strategies. She is a member of the San Diego Association of REALTORS®. When she is not working with clients, she enjoys spending time with her family, whether it is traveling, camping, bicycling, snowboarding, going to the beach, the mountains, or just taking advantage of the many activities and incredible places to dine in San Diego.

We knew we made the right decision when we went with Valerie. For me, selling my home after 42 years of ownership was an emotional e perience. It made me feel vulnerable and e posed to have a stranger come in to my home and evaluate it. I interviewed multiple realtors and Valerie was by far the most knowledgeable and professional. The personal attention she gave to my home turned an awkward and stressful e perience into a comfortable journey. She made me feel like family. I never hesitated to call her, I never felt judged and there was no such thing as a stupid question. There is so much to navigate with a home sale. So much technical and legal jargon to deal with. Valerie was amazing.

- Nancy Denker

Simply the best Professional, personable, knowledgeable Worked very well with other agents and the buyers of my home. I HIGHLY recommend Valerie for anyone looking to buy or sell their home.

Valerie worked tirelessly and found us our amazing home She is very knowledgeable about all the ins and outs of the process and guided us through some negotiations and put up with our zillion questions. She gave us e pert advice and treated us like family Highly recommend.

Wonderful to work with Being a first time home buyer and in such a competitive market was not easy. Buying is certainly e citing but also stressful at times and Valerie always helped us to stay calm as we went through this process. She always is in communication with us and follows through on whatever she says she is going to do. She was reliable and would make herself available to show us places we wanted to see on short notice and since the market was and still is moving so quickly that was important to us and always appreciated. If you are looking for an agent I have no doubts you would be happy having Valerie on your team also and I know she can help you find the right home like she did for us so give her a call and see for yourself how amazing she truly is. Thank you Valerie for everything you did for us

- Jason and Ricki Valentine

- Pat and Stacey Walsh

- Rob and Jamie Lillard

A MESSAGE FROM OUR OWNER Peter Mendiola

Thanks for getting to know us here at Coldwell Banker West! We’re proud to bring the Coldwell Banker brand and family experience to our home in San Diego, where we’ve grown to become the largest real estate company, now with 15 offices around the county.

Our area’s rich diversity is reflected in our team of unique agents — you’re bound to find someone here you can truly connect with, whether you’re looking to buy or sell a home, or to simply understand your options.

As the leader in advanced marketing technology, we pride ourselves on our ability to innovate and identify new ways to serve you better. Coldwell Banker led the way in bringing the market into the future with mobile sites, real estate apps, and streaming video, making us the most visited online real estate brand in the world.

Our real estate professionals are here to meet your needs and exceed your expectations. As a team, we excel in making the process as smooth as possible, and in taking the time to make sure you understand your options and feel comfortable with your choices.

We invite you to see why Coldwell Banker West is the best choice. Simply put, we can help guide you HOME.

Cheers,

HONORING YOUR CHOICE BY DELIVERING AN EXCEPTIONAL EXPERIENCE.

place we long for at the end of the day, and the place that holds all we love and everything we cherish. And it’s our agents’ mission to bring the joy of home to every one of our clients with unrivaled

This is the spirit in every Coldwell Banker agent and office. It’s fun, it’s happy, it’s energetic, and its full of life. It’s optimistic and always sees opportunity ahead.It’s a worldwide network of affiliated agents joining forces to share insight and knowledge, so we can all succeed together.

From our very beginning in 1906, we saw things differently. We found new ways to help our clients, and pioneered many industry firsts. From the first real estate code of ethics to the first real estate mobile app, we’ve always been happiest when we’re leading the way to where the industry is going.

We believe that if you’re going to do something, you should be the best at it. Never settle for average. Always be exceptional. Whether it’s a listing presentation for a potential client, a home staging for an open house, or running an entire office—go beyond what’s merely expected and deliver something amazing.

Our core values make us a seller’s brand.

SERVING YOU SINCE 1906

3,174 UNITS SOLD IN 2022

1,000+ AGENTS

Coldwell Banker was built on the principles of honesty, integrity and always putting clients first, we changed the industry then and continue to do so today.

We started 10 years ago in one small office in Bonita. We now have over 1000 agents with offices across San Diego County and are fastest-growing franchise within the brand nationwide. We are continually growing and expanding, and our reach is limitless.

Our full range of real estate services includes: residential resale, commercial, mortgage, escrow, and property management. We are here to help you with all of your real estate needs.

COLDWELL BANKER AFFILIATE IN CALIFORNIA

AVOID THE ROLLER COASTER

Hiring a real estate professional who will not only be your advocate but, negotiate the sales price is crucial.

Choose the right agent that has a track record of producing results.

Which agent do I choose?

“Before you start trying to work out which direction the property market is headed, you should be aware that there are markets within markets.”

We need to sell our house!

How much is it worth?

Argh... this is hard! Information overload!

How do we negotiate for best price and terms?

How’s the market?

- Paul Clitheroe

IS RIGHT FOR YOU? Valerie

Valerie will explain today’s market and real estate headlines, and decipher what they mean for you.

Valerie has consistent results in difficult negotiations.

Valerie will show you how to get the best price for your home, you will see, there is more than simply putting a “For Sale” sign out front.

Valerie understands all of the disclosures and necessary paperwork in today’s heavily regulated environment.

Need to understand today’s market?

Want more negotiation leverage?

Interested in netting the highest fair market value for your home?

Want to avoid costly mistakes?

Want to reach the right audience of buyers?

Do you want someone who knows the neighborhood?

How to define your target market?

Want any agent with a proven track record?

Valerie uses robust, targeted marketing strategies to maximize exposure and reach.

Valerie possesses intimate knowledge of the local area and trends.

Valerie has the experience using targeted marketing efforts to find qualified buyers.

Working with Valerie redefines the process you may have known, while gaining you the highest profit.

Highest Net Price

LISTING WITH VALERIE

Transaction Management

Trusted and Reviewed Advisor

No more trial and error

MARKETING

reaching the largest pool of most likely buyers

SALES PROCESS 5 step

DEFINE YOUR TIMEINE AND GOALS

SELLER CONSULTATION

CREATE CUSTOMIZED MARKETING PLAN

DEVELOP PRICING STRATEGY

NEGOTIATE TO SETTLEMENT

We have a proven system raising the level of success by empowering clients to achieve their goals that are repeatable and guaranteed.

INNOVATIVE MARKETING

CBX BUYER LOCATOR TOOL

• Big data and predictive analytics help me create efficient and effective marketing plans targeting areas where buyers will likely live.

• This tool is exclusive to Coldwell Banker and its affiliates, providing insight into statistics and trends that other agents do not have access to.

• Heat maps illustrate buyers in cities that are most likely to relocate to the listing area.

INCREASED DIGITAL REACH

• Here at CBW, we take marketing to the next level. We have an exclusive relationship with Facebook that markets your listing to buyers looking in your area.

• We use innovative 3-D imaging software that allows potential buyers to walk through your home virtually.

• Creative and interactive digital brochures promote your home elegantly while keeping buyers safe.

• Single property websites can share gorgeous professional photography and additional home details.

SOCIAL MEDIA ADS

• Our exclusive relationship with Facebook allows our agents to easily run ads that are fully optimized to get the most amount of eyes on your home.

• A, B, C split testing pushes the most engaging ad out on Facebook and its suite of advertising tools.

• We can then share very specific analytics about the exposure your property is getting online.

As the number one most visited real estate brand online*, we know the difference it makes to have your home digitally visible. Yesterday and today, we continue to use innovative tools to connect your home with the right buyer.

COMPREHENSIVE INTERNET MARKETING

Our goal when selling your home is maximum online exposure.

LISTING SYNDICATION

Our internet marketing strategy includes syndication of your listing, ensuring your property’s details are available online in the most effective places people search for their homes.

MARKETING YOUR HOME: UNDERSTANDING TODAY’S BUYER

In real estate marketing, there is no such thing as one-size-fits-all.

Buyers search on many unique platforms, from home search websites, to newspapers, to neighborhood open houses. We know the kinds of buyers looking for a home like yours, and are able to tailor our marketing strategy to them.

DIGITAL MARKETING PROFESSIONAL PHOTOGRAPHY

ONLINE EXPOSURE

PROPERTY VIDEO & VIRTUAL TOURS

REALTOR® NETWORK

PROPERTY FLYERS & DIRECT MAILERS

SECURE LOCKBOX

YARD SIGNS

HOME SELLING PROCESS

FREE CONSULT

I will schedule a dynamic consultation to discuss your objectives and create the best plan to fulfill them.

DIGITAL MARKETING PLAN

I will customize my digital marketing plan to generate maximume exposure to your home.

HOME TOUR EXPERIENCE

To provide a thorough home tour experience, I will utilize 3-D virtual walkthrough technology, aerial drone visuals, and highlight videos.

ELECTRONICALLY SIGN

Once you accept an offer, you will electronically sign and review all documents, offers, disclosures, etc.

INSPECTIONS

All inspections and appraisers will wear personal protective equipment and take the necessary precautions to conduct walkthroughs safely.

CLOSING & CONVEYANCE

Closing documents will be signed with a mobile notary and all access materials / information will be transferred safely and remotely.

Buyers are still looking and sellers are still selling. The only difference is finding the safest and most efficient way to fulfill the needs of everyone. My selling process is simple and most imporantly, safe!

MARKETING ACTIVITIES

To showcase your property, I will:

• Provide well-lit and high resolution, professional quality photography

• Apply the latest in video and virtual-tour marketing

• Promote your property at a Broker meeting

• Hold a Virtual Open House

• Create a professional listing flyer and buyer’s agent packet

• Yard signs create visibility in the community and are an easy way for potential buyers to reach out for more information

• Social Media advertising and boosted posts to buyers targeted from our proprietary CBx platform

• Seller stories to create rich and bold content

• Home Simplicity eMagazine published monthly with your listing featured

• A lockbox allows trusted real estate agents to show your property while providing you peace of mind that your home is secure

• Listing syndicated to 100’s of websites, including the top eight: Trulia, Zillow, HotPads, REALTOR.com, Yahoo! Real Estate, AOL Real Estate, MSN.com, and Homes.com

PRICING STRATEGY

SELLING YOUR HOME: HOW TO GET THE MOST MONEY

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1. PRICE IT COMPETITIVELY

This may seem counterintuitive when trying to receive the best offer on your home. Most sellers think that they should price their home over market value to leave room for negotiation. However, when they do this, it makes the demand less for this home (meaning little to no negotiations.) See chart below for more details.

A house that’s priced lower could generate higher interest and demand. This means there will be more people interested, and thus more room for negotiations. Buyers will bid against each other, which will result in the potential sales price going up.

Advice from Realtor.com:

“Aim to price your property at or just slightly below the going rate. Today’s buyers are highly informed, so if they sense they’re getting a deal, they’re likely to bid up a property that’s slightly underpriced, especially in areas with

YOUR TAKE AWAY

2. USE A REAL ESTATE PROFESSIONAL

A recent study from Collateral Analytics revealed that For Sale By Owner (FSBO) homes don’t actually save the seller money. In many cases, it actually costs them more than it would with an agent.

The study analyzed a sample of homes in different markets from 2016 through the first half of 2017 to find:

“FSBOs tend to sell for lower prices than comparable home sales, and in many cases below the average differential represented by the prevailing commission rate.”

These results showed that the difference in selling prices between FSBOs and MLS sales of similar properties are about 5.5%. 2017 sales also suggested that the average price for FSBOs was 6% lower than that for similar properties.

You should hire a real estate professional and price your home slightly below value to maximize the demand and price you will receive for your home.

THE IMPACT OF PRICE ON VISIBILITY

The higher you price above market value, the lower the demand

Every home seller wants to maximize their financial

Thank You!