Attraction marketing - In order for a business to be successful, its marketing efforts must be fine-tuned, narrowly focused and targeting the right audience. How do you advertise your business? You've heard of attraction marketing, and it sounds like a good idea. But what is it about and how is it different from other types of marketing?
Authenticity Is Everything
No doubt, you want to attract the right audience. Accomplishing that goal has everything to do with achieving better conversion rates. It means you save time and effort, but getting there seems to be the elusive goal that many business owners face. That's why the authenticity that comes with attraction marketing is such a game changer.
When you are your authentic self as a site owner, and you are presenting the facts about your business and its products or services in the same manner, prospective customers can relate to you better. They also will trust you more. This isn't about some type of sales tactic. I
