In order for a business to be successful, its marketing efforts must be fine-tuned, narrowly focused and targeting the right audience. How do you advertise your business? You've heard of attraction marketing, and it sounds like a good idea. But what is it about and how is it different from other types of marketing?
ď‚ž Authenticity
Is Everything
ď‚ž No
doubt, you want to attract the right audience. Accomplishing that goal has everything to do with achieving better conversion rates. It means you save time and effort, but getting there seems to be the elusive goal that many business owners face. That's why the authenticity that comes with attraction marketing is such a game changer.
ď‚ž When
you are your authentic self as a site owner, and you are presenting the facts about your business and its products or services in the same manner, prospective customers can relate to you better. They also will trust you more. This isn't about some type of sales tactic. It's honest marketing, through and through.
ď‚ž
Build Trust
ď‚ž
Salesmen trying too hard have a history of being deceptive. Consumers have gotten used to this, but they don't like it to be sure. They want an honest businessman, one who is authentic and also social and responsive. That means you need to use social media to your advantage, highlighting your authenticity as a business and relating personally to your customers.
ď‚ž
Provide insight that is valuable to your customer base. This insight should not only be about your products but the entire niche you are passionate about. When it comes to this type of marketing, you must be consistent when it comes to producing quality content. You must be filling that need, or you're not going to attract those new customers. You're simply going to look like you're trying to line your own pockets instead.
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