A SUPLove Story

A SUP love story

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Bluefin’s journey begins at the beginning of the 2010s, born from Founder, William Vaughan’s, well-spent youth on the water in the western Southern Uplands, and his love for all things aqua. ›

by Bluefin

Starting straight out of university around Will’s kitchen table, came an eagerness to create a range of premium kayaks that all the family could enjoy, just as much as he did, without breaking the bank, and without compromising on quality. Thus, the Bluefin Kayak brand was born. As a family-established business, the team worked passionately on growing the Bluefin Kayak brand, which quickly gained in popularity and an amazing aqua-loving community soon formed. However, logistical issues caused problems delivering the full-sized kayaks, particularly overseas. This, as well as our Bluefin community’s increasing interest for all things watersports, ignited the idea to adapt to creating high-quality inflatable boards; ones that could easily be transported and loved by all...which is exactly how today’s Bluefin SUPs brand began. Many years have been invested, working tirelessly on research and development, constantly making improvements to the Bluefin collection, in order to continuously cater to the changing needs, interests, trends and lifestyles of our ever-growing community. Today, we stand proud to offer a wide selection of inflatable Bluefin SUP paddle boards to suit everybody; from juniors and complete amateurs looking to get into the sport for the first-time, to seasoned ocean-tourers. There’s a Bluefin for everyone: made with love, by SUP lovers. >

Brand Mission

The Bluefin SUP brand mission is simple. It’s to always cater directly to our community. This can easily be seen in the evolution of our super popular, all-rounder paddle board, the Cruise. Starting from 2018, from our initial Cruise model, the board's design has changed and developed significantly. This has always been as a result of our Bluefin ethos to keep in touch with what our community is looking for. We spend a great deal of time looking into our paddler’s reviews, ideas, and we regularly ask them for feedback.

From the super popular Cruise range, to the sturdier Cruise Carbon range, to the streamlined Sprint, to the aqua fitness focussed Aura Fit, and even to the Mammoth, which encourages you to bring your friends and family along from the ride. There truly is a Bluefin SUP board out there for everyone. We take great pride in being a humble brand, one where it’s our community who leads our brand’s ideas and development, and we look forward to seeing where this takes us next.

About Our Boards

Here at Bluefin SUP we are passionate about building competitively-priced, premium inflatable SUP boards that last a lifetime. By ensuring that we use only high-quality or military quality materials that make our SUPs stable, ultra tough and incredibly durable, we are confident that our paddleboards are long-lasting! This commitment also allows us to take a major step towards sustainability and reducing waste heading to landfill.

As a company, we pride ourselves on taking responsibility for reducing any environmental impact on our returns process - which is completely wastefree! We ensure that any returned SUPs are repaired and are either re-sold at a discounted price, used in our Bluefin demos, or even turned into boards for our adventurous staff. No SUP is ever left behind!

In fact, out of the many thousands of boards we’ve sold over the years, we even refuse to throw away the very few boards that are irreparable and have sourced a company happy to recycle them for us. This company, however, can only effectively recycle the boards by the ton. So the boards are safely stored away until we have enough of them to be recycled; helping us to maintain our zero-waste goal. Keep Up With Our SUP Brand

We love seeing our incredible Bluefin SUP community enjoying their paddleboards and heading out on SUP adventures around the world! If you’re also interested in joining us on our journey, follow us on our social handles and keep up to date on our latest news, discounts and amazing SUP content! @bluefinsups bluefinsupboards.com