PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92025 PERMIT NO. 94
The Coast News
VOL. 3, N0. 5
VISTA, SAN MARCOS, ESCONDIDO
The Wild Corridor
FEB. 26, 2016
Mayor Sam Abed gives his speech Wednesday at the California Center for the Arts, Escondido at the sixth annual State of the City.
While patrolling one of San Diego County’s nature preserves Ranger Todd Nordness photographs this coyote in fall 2015 at Buena Vista Creek Ecological Reserve, just south of state Route 78 between College Avenue and El Camino Real. See this week’s Hit the Road on page 9 for the full story. Photo by Todd Nordness
Photo by Steve Puterski
Abed touts city’s economic health Vista ice cream shop owner served a high honor in annual address By Hoa Quach
VISTA — Danny Villasenor said his best memory as a young boy growing up in Vista is playing basketball for the Boys & Girls Club. He played every Saturday for years for the club, which was founded in 1963. Was he good? “Well, I tried really hard,” Villasenor said. “Let me just say that.” More than 50 years later, Villasenor doesn’t just try — he gets the job done. Villasenor, who owns the beloved Pepper Tree Frosty on Santa Fe Avenue, is the chair of the board of directors for the nonprofit. Villasenor, 63, is also Vista Mayor Judy Ritter’s Person of the Year. In fact, he was given the good news of the significant honor by Ritter herself. “She just called me to tell me the good news,” Villasenor said. “I was just so honored to be even nominated.” But the mayor isn’t the only person who recognized Villasenor recently. His business, Pepper Tree, was featured in the nationally syndicated comic “Marmaduke” on Jan. 25. The comic Danny Villasenor, who is the owner of Pepper Tree Frosty on Santa Fe Avenue, was named Person of the TURN TO VILLASENOR ON 6
Year by Vista Mayor Judy Ritter. Villasenor inherited the popular business from his parents who purchased it in 1960. Photo by Hoa Quack
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Escondido residents also honored for community service By Steve Puterski
ESCONDIDO — In front of hundreds of guests, Mayor Sam Abed reported the city is healthy, growing and sustaining business during the sixth annual State of the City address on Wednesday. Abed discussed the city’s economic health, stating several times that efforts by the City Council and staff have led to an $8 million surplus over the past five years. He said it was quite the change since his becoming mayor in 2010 when the city held a $16 million deficit. “We’ve done it without raising taxes or using reserves,” Abed said. In addition, he said $1 billion has or will be invested from the private sector as a result of 25 current or completed projects. As a result of the economic status, the city’s bond rating has increased to a AAfrom Standard & Poor’s, while 450 new businesses joined the community
last year and 500 between 2010-14. As a result, sales tax collections have swelled from $23 million to nearly $34 million since 2010. “Today we have 25 significant projects in Escondido,” Abed said. “Yes, it’s billion with a B.” The city also produced
We’ve done it without raising taxes or using reserves.” Sam Abed Mayor, Escondido
a short video championing its accomplishments touting award winning public and private education, the economy, the arts and a revitalized downtown. In addition, Abed praised the efforts of Innovate 78, a company working with the five cities — Escondido, San Marcos, Vista, Carlsbad and TURN TO ECONOMY ON 15
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