C ar pe Di e m
C huCk Gr aham photos
Linden Avenue Rx By Ch uCk Gra h a m
Today, informaTion abouT healTh and wellbeing is as abundanT as The number of organic producTs growing by leaps and bounds. Thanks to Pacific Health Foods, healthy living thrives on easygoing Linden Avenue and spreads across the Carpinteria Valley. For 25 years Pacific Health Foods has been providing its customers with a wealth of quality foods, supplements, and household items promoting healthy lifestyles. Currently in its third generation of ownership, Pacific Health Foods equates eating healthy with healthy living. It’s good to know there’s a store in town to rely on to enhance your way of life. “We pay close attention to our products,” says Nathan Noll, store owner. “We’re big on quality.” The Noll family always has been big on health and nutrition; quality has run in the family ever since Nathan’s grandparents, Chuck and Millie, opened up their store on Wullbrandt Way, a few doors south of its current Linden Avenue location, in 1991. They ran their store until 2003. The store moved to Linden when their son David took over. Another store was opened in Santa Barbara, and the addition paved the way for David’s daughter Joanna to take over the Carpinteria location. In 2008, major renovations included the addition of the increasingly popular juice and smoothie bar. Eventually Joanna was joined by brother Nathan and remained the store manager until January 2015. Now, Nathan and his wife, Whitney, run the store. Within the last year Nathan and Whitney overhauled Pacific Health Foods. They added shelving, installed new refrigera-
tion and freezer sections, upgraded the juice bar, expanded the produce section, built a counter along the front windows, and moved the cash register close to the front door. “Installing the fridge and freezer sections was a big challenge,” says Whitney, “but grocery sales have skyrocketed.” With so many products to choose from, how do the Nolls select the inventory for their store? They spend ample time at trade shows testing and tasting products. More importantly, they listen to their growing customer base. “We listen to what our customers have to say,” says Nathan. “We take a lot of customer requests.” 944 Linden Ave., pacifichealthfood.com, (805) 684-2115. ◆
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