2020 CAM Franchise Media Kit

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2021 MEDIA KIT


A FEW QUICK POINTS Coastal Angler Magazine and The Angler Magazine (our freshwater • version) are franchised publications with National Sections featuring some of

the country’s best-known writers. Franchisees produce their Local Sections featuring local writers and other hyper-local information (reports, tide charts, fish pics, etc.) that are a valuable resource to readers since it’s about what’s happening in their backyards. This combination is one of the great strengths of our publications.

Coastal Angler Magazine, has far greater circulation than most publications. • At 300,000 our circulation rivals that of the largest national publications and

exceeds that of many regional publications. We dominate the state of Florida as well with almost three times the circulation of our nearest competitors.

Our rate structure makes us the best buy in outdoor-oriented publications, • and maybe in all of advertising. Our Media Kit features a Media Comparison

Study listing all the major players, their circulation, and their cost per thousand.

Our website CoastalAnglerMag.com is an extension of our printed • publications and another great way to reach our audience. We’re able to introduce your brand and products to our audience through • social media engagements and email marketing to our 110,000 subscribers.

888-800-9794

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coastalanglermag.com


Melborne, Florida 32935

AUDIT REPORT Magazine Media

Frequency: Monthly Published by Coastal Angler Magazine Franchising, Inc.

Field Served: COASTAL ANGLER MAGAZINE is a valuable resoure for today's Outdoor Enthusiast. Readers receive experienced advice and direction from Captains and Guides thoughout the country. National columnists provide Product Field Testing, New Products Reviews and timely "How To's" on a variety of innovations and techiques. Accurate fishing forecasts, tide charts and regulations updates provided by Coastal Angler ensure a successful day on the water. Available at over 10,000 retail locations and now in its twenty-fifth year of publication.

AUDIT REPORT Magazine Media

Definition of List SourceMelborne, Recipients:

Florida 32935

Method of Circulation for Analyzed Nonpaid Circulation: Nonpaid Bulk copies are shipped to designated locations and made available Frequency: Monthly for pick-up.

Published by Coastal Angler Magazine Franchising, Inc.

AVERAGE CIRCULATION FOR 3 MONTHS ENDED AUGUST 31, 2019:

Field Served: COASTAL ANGLER MAGAZINE is a valuable resoure for today's Outdoor Enthusiast. Readers receive experienced advice TOTALthe AVERAGE and direction from Captains and Guides thoughout country.CIRCULATION National columnists provide Product Field Testing, New Products Reviews and timely "How To's" on a variety of innovations and techiques. Accurate fishing forecasts, tide charts and regulations Audited updates provided by Coastal Angler ensure a successful day on the water. Available at over 10,000 retail locations and now in itsCirculation twenty-fifth year of publicaAnalyzed Nonpaid Circulation: tion.

List Source Definition of List Source Recipients: Melborne, Florida 32935 Market Coverage Method of Circulation for Analyzed Nonpaid Circulation: Nonpaid Bulk copies are shipped to designated locations and made available Delivered with Host Products Frequency: Monthly for pick-up. 277,045 Nonpaid Bulk

Published by Coastal Angler Magazine Franchising, Inc.

Total Analyzed Nonpaid Circulation AVERAGE CIRCULATION FOR 3 receive MONTHS ENDEDadvice AUGUST Rate Base: 31, 2019: able resoure for today's Outdoor Enthusiast. Readers experienced Variance to Rate Base untry. National columnists provide Product Field Testing, New Products Reviews iques. Accurate fishing forecasts, tide charts and regulations updates provided by TOTAL AVERAGE CIRCULATION vailable at over 10,000 retail locations and now in its twenty-fifth year of publicaTOTAL CIRCULATION BY ISSUE

2019 on: Nonpaid Bulk copies are shipped to designated locations and made available Issue Analyzed Nonpaid Circulation:

UST 31, 2019:

List Source Market Coverage Delivered with Host Products Nonpaid Bulk

Audited Total Analyzed Nonpaid Circulation Circulation

277,045 None Claimed

Audited Market Circulation List Coverage

Source

Copies

Jun Jul Aug

277,045 277,045

Delivered With Host Products

Nonpaid Bulk

Total Analyzed Nonpaid

265,991 288,518 276,626

265,991 288,518 276,626


Our Local Editions FLORIDA:

SOUTH EAST:

GULF COAST:

Big Bend Brevard Daytona Fort Lauderdale Fort Myers Lakeland Naples Jacksonville/St. Augustine N. Central/Nature Coast Orlando (Greater Orlando) Palm Beach County Panama City/Destin Forgotten Coast Pensacola/Alabama Sarasota/Bradenton Tampa Bay Treasure Coast

Atlanta, GA Charleston, SC Charlotte/Piedmont, NC Midlands Greater Augusta, GA Tidewater, VA/Outer Banks Great Smoky Mountains, NC & The Upstate, SC

Alabama/Pensacola Mississippi Gulf Coast

888-800-9794

INTERNATIONAL: Costa Rica Virgin Islands/Puerto Rico

NORTHEAST: Boston Connecticut/Rhode Island Long Island

MID-ATLANTIC: Chesapeake, MD

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FLORIDA IS THE #1 STATE FOR FISHING AND BOATING! We Own The Florida Market Florida is the #1 Fishing Market in the country with the highest number of anglers, the most fishing days, the most boats, and the most extensive list of game fish species. Even national advertisers in this category need to target Florida first. With a circulation of over 160,000 in Florida, we have almost 300% more readers than our nearest competitors. Florida Sportsman 77,000 Florida Sportfishing 70,000 Coastal Angler 160,000 * 2017 Global Research Study

Jacksonville/St. Augustine

Big Bend N. Central/ Nature Coast

Daytona

160,000

copies per month

10,000

Tampa Bay Greater Orlando

Brevard

Lakeland

copies per franchise

Treasure Coast Sarasota/Bradenton Palm Beach Cty.

Fort Myers

Naples

Fort Lauderdale

LOCAL EDITIONS & FLORIDA COVERAGE

Pensacola/ Alabama Panama City/ Destin/Forgotten Coast


2021 Print Advertising Rates 300,000 Circulation

NATIONAL SIZE (1x) 4-COLOR RATE 3-6 MONTHS 7-12 MONTHS

FLORIDA REGIONAL

FULL

HALF

EIGHTH

QUARTER

(1x) 4-COLOR RATE 3-6 MONTHS 7-12 MONTHS

SE REGIONAL SIZE (1x) 4-COLOR RATE 3-6 MONTHS 7-12 MONTHS

BACK COVER + 30% OTHER PREMIUM/

$6,264 $3,758 $2,255 $1,353 GUARANTEED $5,324 $3,194 $1,916 $1,150 PLACEMENT + 20% $4,384 $2,630 $1,578 $947

160,000 Circulation SIZE

Reach all markets

FULL

HALF

QUARTER

Reach all Florida markets EIGHTH

$3,995 $2,397 $1,438 $862 $3,395 $2,037 $1,222 $733 $2,796 $1,677 $1,006 $604

60,000 Circulation FULL

HALF

Reach any local market

EIGHTH

QUARTER

$1,410 $846 $507 $304 $1,198 $719 $431 $258 $987 $592 $355 $155

Closing Dates: 10th of each month prior to publication.

10,000 Circulation

LOCAL SIZE (1x) 4-COLOR RATE

Reach any local market

FULL

HALF

QUARTER

EIGHTH

$1,166

$626

$357

$196


2021 Print Sizes 1/4 PAGE NON-BLEED

1/8 PAGE

FULL PAGE BLEED Trim Size: 8.125” x 10.875” Bleed Size: 8.375” x 11.125” Live Area Size: 7.625” x 10.375”

3.7625” x 2.48”

FULL PAGE

3.7625” x 5.0325”

1/2 PAGE VERT. NON-BLEED 3.7625” x 10.1375”

NON-BLEED

NON-BLEED

7.625” x 10.375”

RATES AND SPECS

1/2 PAGE HORIZONTAL NON-BLEED 7.625” x 5.0325”


Our National Columnist Team BEN MARTIN

MICHEAL OKRUHLIK

MARK SOSIN

TIM BAREFOOT

CONWAY BOWMAN

KEVIN MCCARTHY

BRANDON LESTER

CHRIS BATIN

SHERI DAYE

THOMAS KARROW

TOM SCHLICHTER

NICK CARTER

Editor in Chief Fish & Fishing Fly Fishing

Tips From A Pro Under the Sea

Destination Fishing

Inshore Fishing

Rigging and Jigging On Florida’s Waters Alaska Fishing Ghost Stories

Editorial Coordinator


2021 Digital Advertising Rates DIGITAL DISPLAY PRICING UNIT Leaderboard

SIZE

Medium Rectangle Serving Options:

Half Page Serving Options:

Bragboard Leaderboard Pop-Up Email Subscribe Featured Video Native Content

$13 CPM $12 CPM

300 x 600px

$14 CPM

Home page Article Pages Bragboard Page E-mag Page

Home page Article Pages

1134 x 107px 700 x 400px

$15 CPM $8 CPM $25 CPM $15 CPM

DIGITAL / EMAIL DISPLAY PRICING UNIT

SIZE

Newsletter 728 x 90 E-Blast

www.coastalanglermag.com

COST

$249/Month $15 CPM (email 25,000-100,000)

SOCIAL MEDIA PRICING- facebook, instagram, twitter-90,000

UNIT Social media post 4 times per month Social media advertising

COST

$1,000 20% of spend

DIGITAL ADVERTISING

COST

728 x 90px 300 x 250px


Header Leaderboard 728 x 90

Home Page Featured Video

Header Leaderboard The Header Leaderboard serves on every page of the site. $13 CPM Limited Availability.

Home Page Featured Video The Home Page Featured Video serves as a :10 clip on our home page, and clicks trough to a stand-alone article page featuring the complete video and additional content. $25 CPM Limited Availability. 888-800-9794

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Homepage Native Newsfeed

Position 1 Medium Rectangle 300 x 250

Position 1 Medium Rectangle

Homepage Native Newsfeed The Home Page Native News Feed serves your ad as a feature in our native environment. The home page feature redirects to a stand-alone page, continuing the lead-in and can include additional content including copy, images and video. Category Page Native Newsfeed available at $15 CPM.

WEBSITE ADVERTISING

The Position 1 Medium Rectangle is the best performing ad on the web. $12 CPM.


Bragboard Leaderboard

1134 x 107

Bragboard Leaderboard The Bragboard Leaderboard serves at the top of our fish-photo page, called the Bragboard. It’s a nice size, and its page-wide presentation won’t let it be ignored. Plus, everyone wants to see the fish pictures on this heavily-visited page. $15 CPM. 888-800-9794

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EMAIL MARKETING TO OUR SUBSCRIBERS.

E-mail Marketing is one of the strongest forms of digital advertising. Your email is a welcomed sight in their in-boxes. This is a stand-alone emailing featuring just your products and services. Content can be simple, or quite extensive.

100,000 Email Campaign $15 CPM html set up fee: $149 * Mail any amount up to 100,000

NEWSLE T TE R

SPONSOR OUR NEWSLETTER

Your products/offers are seamlessly displayed within highly relevant content and linked directly to your store. Various sizes available, $249 a month. Goes to our entire email list.

WEBSITE & EMAIL MARKETING

It’s Like 100,000 Lines Ready For A Bite.


EDITORIAL CALENDAR Content That Speaks Volumes.

• • • •

• • • •

JANUARY

FEBRUARY

MARCH

“Winter Fishing / Gear Guide Edition”

“Rods & Reels Edition”

“Outdoor Apparel Edition”

Winter Gear Guide Review Casting for Redfish Cold Weather Gear Heads of Cold Steel

• Winter Fly Fishing • Catching Winter Cobia • Rods & Reels Product Review • Easier Ice Fishing

• • • •

New Outdoor Apparel Trends Buying Online vs. Local Retailers What’s Hot, What’s Not The “Classics”

APRIL

MAY

JUNE

“Paddlesports Edition”

“Electronics / Camping Edition

“Boats & Motors / Boating Accessories Edition”

Propulsion Kayaks New SUPs Inflatables The Backpack Boat

• • •

10 Must Have Camping Items 5th Wheel vs. Motorhome Great Family Camping Destinations

• • • •

10 Must Have Boating Items Boat Reviews Great Fishing Boats Trailer Maintenance vs. Replacement”


AUGUST

SEPTEMBER

“Summer Fishing / Sunglasses Edition”

“Technology / Spearfishing Edition”

“Best of ICAST Edition”

UV Protection Secrets The Art of Sight Fishing Night Vision Sunglasses Reviews

• • • •

Dive Equipment Review Spearing Tuna Lobstering in the Florida Keys Going Deep with Sheri Daye

• Fall Fishing and Hunting • The Art of Sight Fishing • Night Vision

OCTOBER

NOVEMBER

DECEMBER

“Fly Fishing Edition”

“Travel Destination / Holiday Gift Guide Edition”

“Gifts for Anglers Edition”

• Fly Fishing • The Art of Fly-Tying • The Return of the Golden Trout • Fly Fishing Gear Review

• • • •

Costa Rica’s Eco Tourism The Adventure Angler The Return of the Santee Cooper Legend Family Friendly Destinations

• • • •

Stocking Stuffers for Anglers Holiday Gift Guide Christmas in Costa Rica The Best Gift I Ever Received

EDITORIAL CALENDAR

• • • •

JULY


Coastal Angler Magazine Franchising, Inc. 126-C North Atlantic Ave. Cocoa Beach, FL 32931 888-800-9794 info@coastalanglermagazine.com coastalanglermag.com

Franchise Opportunities Available Worldwide


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