2021 MEDIA KIT
A FEW QUICK POINTS Coastal Angler Magazine and The Angler Magazine (our freshwater • version) are franchised publications with National Sections featuring some of
the country’s best-known writers. Franchisees produce their Local Sections featuring local writers and other hyper-local information (reports, tide charts, fish pics, etc.) that are a valuable resource to readers since it’s about what’s happening in their backyards. This combination is one of the great strengths of our publications.
Coastal Angler Magazine, has far greater circulation than most publications. • At 300,000 our circulation rivals that of the largest national publications and
exceeds that of many regional publications. We dominate the state of Florida as well with almost three times the circulation of our nearest competitors.
Our rate structure makes us the best buy in outdoor-oriented publications, • and maybe in all of advertising. Our Media Kit features a Media Comparison
Study listing all the major players, their circulation, and their cost per thousand.
Our website CoastalAnglerMag.com is an extension of our printed • publications and another great way to reach our audience. We’re able to introduce your brand and products to our audience through • social media engagements and email marketing to our 110,000 subscribers.
888-800-9794
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Melborne, Florida 32935
AUDIT REPORT Magazine Media
Frequency: Monthly Published by Coastal Angler Magazine Franchising, Inc.
Field Served: COASTAL ANGLER MAGAZINE is a valuable resoure for today's Outdoor Enthusiast. Readers receive experienced advice and direction from Captains and Guides thoughout the country. National columnists provide Product Field Testing, New Products Reviews and timely "How To's" on a variety of innovations and techiques. Accurate fishing forecasts, tide charts and regulations updates provided by Coastal Angler ensure a successful day on the water. Available at over 10,000 retail locations and now in its twenty-fifth year of publication.
AUDIT REPORT Magazine Media
Definition of List SourceMelborne, Recipients:
Florida 32935
Method of Circulation for Analyzed Nonpaid Circulation: Nonpaid Bulk copies are shipped to designated locations and made available Frequency: Monthly for pick-up.
Published by Coastal Angler Magazine Franchising, Inc.
AVERAGE CIRCULATION FOR 3 MONTHS ENDED AUGUST 31, 2019:
Field Served: COASTAL ANGLER MAGAZINE is a valuable resoure for today's Outdoor Enthusiast. Readers receive experienced advice TOTALthe AVERAGE and direction from Captains and Guides thoughout country.CIRCULATION National columnists provide Product Field Testing, New Products Reviews and timely "How To's" on a variety of innovations and techiques. Accurate fishing forecasts, tide charts and regulations Audited updates provided by Coastal Angler ensure a successful day on the water. Available at over 10,000 retail locations and now in itsCirculation twenty-fifth year of publicaAnalyzed Nonpaid Circulation: tion.
List Source Definition of List Source Recipients: Melborne, Florida 32935 Market Coverage Method of Circulation for Analyzed Nonpaid Circulation: Nonpaid Bulk copies are shipped to designated locations and made available Delivered with Host Products Frequency: Monthly for pick-up. 277,045 Nonpaid Bulk
Published by Coastal Angler Magazine Franchising, Inc.
Total Analyzed Nonpaid Circulation AVERAGE CIRCULATION FOR 3 receive MONTHS ENDEDadvice AUGUST Rate Base: 31, 2019: able resoure for today's Outdoor Enthusiast. Readers experienced Variance to Rate Base untry. National columnists provide Product Field Testing, New Products Reviews iques. Accurate fishing forecasts, tide charts and regulations updates provided by TOTAL AVERAGE CIRCULATION vailable at over 10,000 retail locations and now in its twenty-fifth year of publicaTOTAL CIRCULATION BY ISSUE
2019 on: Nonpaid Bulk copies are shipped to designated locations and made available Issue Analyzed Nonpaid Circulation:
UST 31, 2019:
List Source Market Coverage Delivered with Host Products Nonpaid Bulk
Audited Total Analyzed Nonpaid Circulation Circulation
277,045 None Claimed
Audited Market Circulation List Coverage
Source
Copies
Jun Jul Aug
277,045 277,045
Delivered With Host Products
Nonpaid Bulk
Total Analyzed Nonpaid
265,991 288,518 276,626
265,991 288,518 276,626
Our Local Editions FLORIDA:
SOUTH EAST:
GULF COAST:
Big Bend Brevard Daytona Fort Lauderdale Fort Myers Lakeland Naples Jacksonville/St. Augustine N. Central/Nature Coast Orlando (Greater Orlando) Palm Beach County Panama City/Destin Forgotten Coast Pensacola/Alabama Sarasota/Bradenton Tampa Bay Treasure Coast
Atlanta, GA Charleston, SC Charlotte/Piedmont, NC Midlands Greater Augusta, GA Tidewater, VA/Outer Banks Great Smoky Mountains, NC & The Upstate, SC
Alabama/Pensacola Mississippi Gulf Coast
888-800-9794
INTERNATIONAL: Costa Rica Virgin Islands/Puerto Rico
NORTHEAST: Boston Connecticut/Rhode Island Long Island
MID-ATLANTIC: Chesapeake, MD
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FLORIDA IS THE #1 STATE FOR FISHING AND BOATING! We Own The Florida Market Florida is the #1 Fishing Market in the country with the highest number of anglers, the most fishing days, the most boats, and the most extensive list of game fish species. Even national advertisers in this category need to target Florida first. With a circulation of over 160,000 in Florida, we have almost 300% more readers than our nearest competitors. Florida Sportsman 77,000 Florida Sportfishing 70,000 Coastal Angler 160,000 * 2017 Global Research Study
Jacksonville/St. Augustine
Big Bend N. Central/ Nature Coast
Daytona
160,000
copies per month
10,000
Tampa Bay Greater Orlando
Brevard
Lakeland
copies per franchise
Treasure Coast Sarasota/Bradenton Palm Beach Cty.
Fort Myers
Naples
Fort Lauderdale
LOCAL EDITIONS & FLORIDA COVERAGE
Pensacola/ Alabama Panama City/ Destin/Forgotten Coast
2021 Print Advertising Rates 300,000 Circulation
NATIONAL SIZE (1x) 4-COLOR RATE 3-6 MONTHS 7-12 MONTHS
FLORIDA REGIONAL
FULL
HALF
EIGHTH
QUARTER
(1x) 4-COLOR RATE 3-6 MONTHS 7-12 MONTHS
SE REGIONAL SIZE (1x) 4-COLOR RATE 3-6 MONTHS 7-12 MONTHS
BACK COVER + 30% OTHER PREMIUM/
$6,264 $3,758 $2,255 $1,353 GUARANTEED $5,324 $3,194 $1,916 $1,150 PLACEMENT + 20% $4,384 $2,630 $1,578 $947
160,000 Circulation SIZE
Reach all markets
FULL
HALF
QUARTER
Reach all Florida markets EIGHTH
$3,995 $2,397 $1,438 $862 $3,395 $2,037 $1,222 $733 $2,796 $1,677 $1,006 $604
60,000 Circulation FULL
HALF
Reach any local market
EIGHTH
QUARTER
$1,410 $846 $507 $304 $1,198 $719 $431 $258 $987 $592 $355 $155
Closing Dates: 10th of each month prior to publication.
10,000 Circulation
LOCAL SIZE (1x) 4-COLOR RATE
Reach any local market
FULL
HALF
QUARTER
EIGHTH
$1,166
$626
$357
$196
2021 Print Sizes 1/4 PAGE NON-BLEED
1/8 PAGE
FULL PAGE BLEED Trim Size: 8.125” x 10.875” Bleed Size: 8.375” x 11.125” Live Area Size: 7.625” x 10.375”
3.7625” x 2.48”
FULL PAGE
3.7625” x 5.0325”
1/2 PAGE VERT. NON-BLEED 3.7625” x 10.1375”
NON-BLEED
NON-BLEED
7.625” x 10.375”
RATES AND SPECS
1/2 PAGE HORIZONTAL NON-BLEED 7.625” x 5.0325”
Our National Columnist Team BEN MARTIN
MICHEAL OKRUHLIK
MARK SOSIN
TIM BAREFOOT
CONWAY BOWMAN
KEVIN MCCARTHY
BRANDON LESTER
CHRIS BATIN
SHERI DAYE
THOMAS KARROW
TOM SCHLICHTER
NICK CARTER
Editor in Chief Fish & Fishing Fly Fishing
Tips From A Pro Under the Sea
Destination Fishing
Inshore Fishing
Rigging and Jigging On Florida’s Waters Alaska Fishing Ghost Stories
Editorial Coordinator
2021 Digital Advertising Rates DIGITAL DISPLAY PRICING UNIT Leaderboard
SIZE
Medium Rectangle Serving Options:
Half Page Serving Options:
Bragboard Leaderboard Pop-Up Email Subscribe Featured Video Native Content
$13 CPM $12 CPM
300 x 600px
$14 CPM
Home page Article Pages Bragboard Page E-mag Page
Home page Article Pages
1134 x 107px 700 x 400px
$15 CPM $8 CPM $25 CPM $15 CPM
DIGITAL / EMAIL DISPLAY PRICING UNIT
SIZE
Newsletter 728 x 90 E-Blast
www.coastalanglermag.com
COST
$249/Month $15 CPM (email 25,000-100,000)
SOCIAL MEDIA PRICING- facebook, instagram, twitter-90,000
UNIT Social media post 4 times per month Social media advertising
COST
$1,000 20% of spend
DIGITAL ADVERTISING
COST
728 x 90px 300 x 250px
Header Leaderboard 728 x 90
Home Page Featured Video
Header Leaderboard The Header Leaderboard serves on every page of the site. $13 CPM Limited Availability.
Home Page Featured Video The Home Page Featured Video serves as a :10 clip on our home page, and clicks trough to a stand-alone article page featuring the complete video and additional content. $25 CPM Limited Availability. 888-800-9794
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Homepage Native Newsfeed
Position 1 Medium Rectangle 300 x 250
Position 1 Medium Rectangle
Homepage Native Newsfeed The Home Page Native News Feed serves your ad as a feature in our native environment. The home page feature redirects to a stand-alone page, continuing the lead-in and can include additional content including copy, images and video. Category Page Native Newsfeed available at $15 CPM.
WEBSITE ADVERTISING
The Position 1 Medium Rectangle is the best performing ad on the web. $12 CPM.
Bragboard Leaderboard
1134 x 107
Bragboard Leaderboard The Bragboard Leaderboard serves at the top of our fish-photo page, called the Bragboard. It’s a nice size, and its page-wide presentation won’t let it be ignored. Plus, everyone wants to see the fish pictures on this heavily-visited page. $15 CPM. 888-800-9794
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EMAIL MARKETING TO OUR SUBSCRIBERS.
E-mail Marketing is one of the strongest forms of digital advertising. Your email is a welcomed sight in their in-boxes. This is a stand-alone emailing featuring just your products and services. Content can be simple, or quite extensive.
100,000 Email Campaign $15 CPM html set up fee: $149 * Mail any amount up to 100,000
NEWSLE T TE R
SPONSOR OUR NEWSLETTER
Your products/offers are seamlessly displayed within highly relevant content and linked directly to your store. Various sizes available, $249 a month. Goes to our entire email list.
WEBSITE & EMAIL MARKETING
It’s Like 100,000 Lines Ready For A Bite.
EDITORIAL CALENDAR Content That Speaks Volumes.
• • • •
• • • •
JANUARY
FEBRUARY
MARCH
“Winter Fishing / Gear Guide Edition”
“Rods & Reels Edition”
“Outdoor Apparel Edition”
Winter Gear Guide Review Casting for Redfish Cold Weather Gear Heads of Cold Steel
• Winter Fly Fishing • Catching Winter Cobia • Rods & Reels Product Review • Easier Ice Fishing
• • • •
New Outdoor Apparel Trends Buying Online vs. Local Retailers What’s Hot, What’s Not The “Classics”
APRIL
MAY
JUNE
“Paddlesports Edition”
“Electronics / Camping Edition
“Boats & Motors / Boating Accessories Edition”
Propulsion Kayaks New SUPs Inflatables The Backpack Boat
• • •
10 Must Have Camping Items 5th Wheel vs. Motorhome Great Family Camping Destinations
• • • •
10 Must Have Boating Items Boat Reviews Great Fishing Boats Trailer Maintenance vs. Replacement”
AUGUST
SEPTEMBER
“Summer Fishing / Sunglasses Edition”
“Technology / Spearfishing Edition”
“Best of ICAST Edition”
UV Protection Secrets The Art of Sight Fishing Night Vision Sunglasses Reviews
• • • •
Dive Equipment Review Spearing Tuna Lobstering in the Florida Keys Going Deep with Sheri Daye
• Fall Fishing and Hunting • The Art of Sight Fishing • Night Vision
OCTOBER
NOVEMBER
DECEMBER
“Fly Fishing Edition”
“Travel Destination / Holiday Gift Guide Edition”
“Gifts for Anglers Edition”
• Fly Fishing • The Art of Fly-Tying • The Return of the Golden Trout • Fly Fishing Gear Review
• • • •
Costa Rica’s Eco Tourism The Adventure Angler The Return of the Santee Cooper Legend Family Friendly Destinations
• • • •
Stocking Stuffers for Anglers Holiday Gift Guide Christmas in Costa Rica The Best Gift I Ever Received
EDITORIAL CALENDAR
• • • •
JULY
Coastal Angler Magazine Franchising, Inc. 126-C North Atlantic Ave. Cocoa Beach, FL 32931 888-800-9794 info@coastalanglermagazine.com coastalanglermag.com
Franchise Opportunities Available Worldwide