i
01
0i EVENT DESIGN
INTRODUCTION
EVENT DESIGN
02
0X SPECIAL THANKS PAG E 0 1 6 5
DANGEROUS BEAUTY
PAG E 0 0 0 5
PAG E 0 0 0 i
CRITICAL ACCLAIM
C A M PA I G N / B R A N D I N G
INEXORABLE FORCE
PAG E 0 0 0 2 3
03 PRODUCT DESIGN
VULGAR INDULGENCE
PAG E 0 0 4 3
04 PA C K A G E D E S I G N
SINISTER DELIGHTS
PAG E 6 9
05 T Y P O G R A P H I C S T U DY
TWISTED SCENARIOS
PAG E 0 0 8 3
06 IDENTITY
B I Z A R R E D E TA I L S
PAG E 0 0 9 7
07 IDENTITY / BRANDING
THUGS & RUFFIANS
PAG E 0 1 0 9
08 PA C K A G E D E S I G N
SOUL BROTHERS
PAG E 0 1 2 5
09 PA C K A G E D E S I G N
LIMITLESS PLEASURE
PAG E 0 1 3 5
10 MODSF INTERNSHIP
UNIQUE EXPERIENCES
PAG E 0 1 4 3
11 LO G O S T U D I E S PAG E 0 1 5 3
M O T E LY C H A R A C T E R S
INTRODUCTION
I NSTRU CTOR MARY SCOTT
A S S O O N AS M O V I N G P I C T U R E S W E R E C R E AT E D S O W AS E X PLO I T AT I O N, BUT M ORE S P E C I F I C A L L Y E XP LO I T A T I O N F I LMS . THESE D A R K H U M O R E D F I L M S H AV E A L W AY S
CATEGORY STORYTELLING
B R O U GH T T O L I F E I S S U E S O F MO R A L CO D E A N D S O C I A L C O M M E N T A R Y. E V E R Y F I L M M O R E S E N S A T I O N A L T H A N
CLASS SENIOR PORTF O LIO
THE N E XT, E A C H WITH AN ARRAY OF BAD MOFOS AND BAD ASS BAB E S, N OT T O ME N T I O N THE MOST MIND B LOW I N G S O U N D T R A C K S YO U ’ V E E V E R H E A R D . L O O K I N G B A C K AT A CO L LE CT I O N OF E X P L O I TAT I O N FILM P O S T E R S IT’S C L E A R T H AT W H I L E T H E Y A R E A L L A M A Z I N G M A N Y O F THE FILMS T H E Y W ERE MADE FOR D O N ’ T L I V E UP TO THE P O S T E R . MY I N T E N T I O N , H O W E V E R , IS TO LIVE UP TO THE E X P E C TAT I O N S PEOPLE HAVE OF THE WORK T H AT I PRODUCE. THESE FILMS PUSHED THE BOUNDARIES A N D T I T I L AT E D T H E I R AU D I E N C E S A N D A R E A G O O D REMINDER TO A LWAY S DO THE SAME.
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OBJECTIVE
INSTRUCTOR NICOLE FLORES
N O E X P LO I T A T I O N I S C O M P L E T E W I T H O U T I T S F E M M E FATA L E , A N D AT P R O V O C AT I O N S B U R L E S Q U E T R A D E S H O W YOU’ L L F I ND T HEM BY THE DOZENS. THE G O A L HERE WAS
C AT E G O R Y CAMPAIGN AND BRANDING
CLASS GRAPHIC DESIGN 3
TO B R A N D AN EVENT, IN T H I S CASE A V E R Y SEXY E V ENT, TO S H O W H OW A S I N G L E S T R A N D O F S T Y L E CA N W E AV E I T ’ S WAY T H R O U G H D I F F E R E N T A P P L I C A T I O N S I N A S T Y L I S H , A N D C O H E S I V E M A N N E R . W AT C H Y OU R B A C K , T H E S E G I R L S A RE D ANGEROUS.
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EVENT BRANDING
XXX
DANGEROUS BEAUTY
01 PROJECT
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C0 T1
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BROCHURE SPREADS
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X X X P R E LI M I N A R Y LOGOS
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I D E N T I T Y A N D CA M PA I G N
XXX
INEXORABLE FORCE
02 PROJECT
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OBJECTIVE
INSTRUCTOR
I N FA S T FO O D D I N I N G C H I P OT L E I S A FO R C E TO B E R E C K O N E D
T O M M C N U LT Y
WITH. THEIR BACKGROUND STORY AND FOOD PRACTICES GO BEYOND THE EVERYDAY DINING EXPERIENCE AND SO T H E M I N I S T R Y O F I N T E G R I T Y W A S B U I LT T O R E F L E C T T H AT
C AT E G O R Y CAMPAIGN AND BRANDING
KIND
OF
S P I R I T.
IN
E X P LO I TAT I O N
FILMS
THERE
WAS
O F T E N A N U N D E R LY I N G S O C I A L C O M M E N TA R Y , S I M I L A R LY T H E M I N I S T R Y I S J U S T T H AT. T H I S U N D E R G R O U N D B L O G
CLASS IDENTITY 2
RAN BY CHIPOTLE IS A FICTIONAL FORUM FOR PEOPLE TO D I S C U SS T H E P R A CT I C E S A N D I N FO R M AT I O N R E G A R D E D THE
INDUSTRY,
AND
EXPOSE
PROPER SERVING PRACTICES.
THOSE
NOT
ENGAGED
IN
2 5
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D
X X X
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GRAPHIC STANDARDS MANUAL
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T E G RI T N I F O Y R ST T H E M I NI Y B D E R IN I S T E
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Y PA G E 0 0 3 6
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BLOG PAGE
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OBJECTIVE
INSTRUCTOR
E V E R Y E X P L O I T AT I O N F I L M I S V U L G A R I N I T ’ S O W N
TOM SIEU
R I G H T . W H E T H E R O R N O T I T ’ S O F A S E X U A L N AT U R E OR
A
VIOLENT
ONE
THESE
FILMS
SOMETIMES
GO
A
C AT E G O R Y
L I T T L E T O O FA R . B U T S O D O P E O P L E I N T H E I R E V E R Y D A Y
PRODUCT DESIGN
L I V E S , E S P E C I A L LY W H E N I T C O M E S T O E N E R G Y A N D C O N S UM P T I O N. THIS PRODUCT DESIGN, A DRY S H A M P O O
CLASS PRINT 3
B R U S H , R E D U C E S W AT E R A N D E L E C T R I C A L W A S T E F R O M O U R E V E R Y D A Y L I V E S I N A P R A C T I C A L W A Y.
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PRODUCT DESIGN
XXX
VULGAR INDULGENCE
03
PROJECT
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19
D I S T R I B U T I O N O F T H E WO R L D S WAT E R
OCEANS
FRESHWATER
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The Sins Of Liquid Shampoo
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PA C K A G E D E S I G N
XXX
SINISTER TREATS
04 PROJECT
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OBJECTIVE
INSTRUCTOR
EVERY EXPLOIT IS A LITTLE NAUGHTY, BUT AS LONG
T O M M C N U LT Y
AS YOU HAVE A SACRALICIOUS BREW, YOUR CUP WILL ALW AYS BE HALF FULL. SE A B R I G H T B R E W E R Y I S A
C AT E G O R Y IDENTITY
C A L I F O R N I A B A S E D B R E W E R Y A N D R E S T A U R A N T. THOUGH THEY CRAFT THEIR OWN UNIQUE VARIETY OF IN HOUSE BEERS THEY DON’T YET HAVE THEIR P R O D U C T O N T H E S H E LV E S . T H E O B J E C T I V E H E R E
CLASS PACKAGE DESIGN 3
WAS
TO
BRAND
AND
DESIGN
PAC K AG I N G
FOR
S E A B R I G H T S O T H AT T H E I R P R O D U C T C O U L D J U M P F R O M T H E S H E LV E S .
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NA UTICAL
YO UNG HEAR
IR ONY & HUMOR
STYL E
7 1
T / OLD SOUL
TRADITIO
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SEAB RIG HT BREWI NG CO
D
X X X
7 3
GRAPHIC TOOLS
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OBJECTIVE
INSTRUCTOR ARIEL GREY
I T I S T H E O D D C I R C U M S T A N C E S O F T H E E X P L O I T A T I O N F I L M S T H AT M A K E T H E M S P E C I A L A N D T H E N E X T P R O J E C T F O L L O W S S U I T. T H I S BOOK S H O W C A S E S EMIGRE’S F I LO S O F I A T Y P E FA C E BY ZUZANA
C AT E G O R Y TYPOGRAPHY
L I C KO A LO N G S I D E T H E L I F E O F T H E B O O K ’ S D E S I G N E R , C H E L S E A N O B B S . F I L O S O F I A I S A T R A N S I T I O N A L T Y P E FA C E A N D I N S P I R E S N O S TA G I C D E S I G N W H I L E A L S O R E F E R E N C I N G C L A S S I C A L B O D O N I .
CLASS TYPE 3
THE CONCEPT OF THE BOOK WAS TO IMAGINE YOUR LIFE RETOLD, A N D T O C A P T U R E T H E N O T E S TA K E N A L O N G T H E W A Y. S T O R I E S A R E R E T O L D A N D A S C R A P B O O K O F C H E L S E A’ S L I F E T H R O U G H T I M E R E L I S H E S I N A H E A R T F E LT D E S I G N .
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TYPOGRAPHIC STUDY
XXX
TWISTED SCENARIOS PROJECT
05
85
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X X X
93
BROCHURE SPREADS
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OBJECTIVE
INSTRUCTOR
B I Z A R R E A S T H E P LOT S O F E X P LO I T A T I O N F I L M S T H I S W O R K
MAX SPECTOR
DISPLAYS A UNIQUE R ANGE OF P R O D U C T S A V A I L A B L E F R O M A T H E N A E U M PA P E R S . T H E B O O K L E T C O V E R S S H O W A R A N G E O F D E S I G N S T H AT R E P R E S E N T T H E I R T H R E E
C AT E G O R Y
F I N E PA P E R S . T H E D E S I G N W A S I N S P I R E D B Y T H E N A M E
BRANDING / IDENTITY
A T H E N A E U M , T H E G R E E K W O R D , M E A N I N G L I B R A R Y. T H E CURIOUS COLAGES S C I E N T I F I C I L LU S T R AT I O N S A R E R I C H
CLASS GRAPHIC DESIGN 2
97
IN IMAGERY AND CAPTURE THE IMAGERY INSPIRED BY G R E AT S T O R I E S .
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IDENTITY
XXX
BIZARRE DETAILS
06 PROJECT
OD
UC
F ATH E NAEU M T O FI
NE
OU R S 8
19 0
19 0
R C E } E S T.
O U R C E } E S T. 19 08 R S
R C E } E S T.
OU R S
PE
{A
PR
NE
{A
F ATH E N A EU M T O FI
{A
PR
UC
PE
NE
OD
PE
FI
PA
THENAEU OF A M
PA
OD
T UC
PA
PR
RECYCLED PAPERS
8
H E AV Y W E I G H T
A T HE ATHENAEUM HEN H EN E NAE EU UM LUXURY PAPERS
99
ATH ATHENAEUM HE E N AEU A EU EUM LUXURY PAPERS
ATHENAEUM HE NAEU EUM M LUXURY PAPERS
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PR
ENAEUM FI NE
PA
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P SO UR
C E } E S T. 19 0 8
{A
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ATH F O
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OBJECTIVE
INSTRUCTOR
T H E T H U G S A N D R U F F I A N S Y O U S E E I N E X P L O I TAT I O N F I L M S A R E
N/A
JUST ACTORS, THE GUYS WHO RUM MACAFRAMA ARE NO JOKE. THESE BAD ASS BIKE RIDING DUDES CONQUER THE CONCRETE
C AT E G O R Y IDENTITY / BRANDING
C LASS N/A
M O U N TA I N S O F S A N F R A N C I S C O A N D Y O U H A V E N ’ T S E E N T H E I R FILM YET YOU WILL. A BUDDING PRODUCTION AND STREETWEAR CO M PA N Y , M A C A F R A M A A S K E D M E TO H E L P T H E M W I T H T H E I R B R A N D I N G A N D A S A R E S U LT O N E O F M Y FA V O R I T E I D E N T I T I E S WAS BORN,AND HAS BEEN USED IN SEVERAL MACAFRAMA APPS.
SF
SF
What not to do: ex. 1 D o n o t t a k e i t u p o n y o u rs e l f t o a d j u s t s i z i n g ex. 2 Do not rotate ex. 3 T h e l o g o s h o u l d a l w a y s b e o n e c o l o r, j u s t l i k e a s t a m p. ex. 4 A b s o l u t e l y d o n o t o u t l i n e . E v e r.
I , ________________________________________________ ,
(your name)
swear to uphold the g raphic standards of the globe logo, and hereby accept it as the primar y seal for Macaframa
signature
X X X
BROCHURE SPREADS
123
OBJECTIVE
INSTRUCTOR T O M M C N U LT Y
AFRI CAN
AMERICAN
ACTORS
AND
ACTRESSES,
I N C L U D I N G PA M G R I E R , T H E Q U E E N O F E X P L O I TAT I O N FILM, D O M I N AT E D THE FILMS OF THIS GENRE. THE
C AT E G O R Y PACKAGE DESIGN
S O U N DT R A C K S TOO WERE OFTEN V I N TA G E SOUL AND RB,
LEAD
BY
FAV O R I T E S
LIKE
OTIS
REDDING
AND
T H E C O A S T E R S . M U C H O F T H E M U S I C AT T H E T I M E W A S T H E P R O D U C E D B Y S TA X R E C O R D S . T H I S L A M P
CLASS PACKAGE DESIGN 3
AND
PAC KAGE
DESIGN
ARE
A
TRIBUTE
L E G E N D A R Y M U S I C S TA X R E C O R D S G AV E U S .
TO
THE
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PA C K A G E D E S I G N
XXX
SOUL BROTHERS PROJECT
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Music Decor
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OBJECTIVE
INSTRUCTOR PAUL KAGIWADA
A DRINK HERE AND THERE NEVER HURTY ANYBODY, E S P E C I A L LY YOURSELF
C AT E G O R Y PACKAGE DESIGN
PACKAGE DESIGN 2
A
CELEBRATORY
THIS
V I N TAG E
ONE.
ENJOY
I TA L I A N
RIDEL
G L A S S W A R E S E T. P R O S E C C O I S T H E C E L E B R AT O R Y D R I N K O F T H E I TA L I A N S A N D W H E N YO U R G L A SS E S ARRIVE
CLASS
NOT WITH
IN THIS STUNNING HAND CRAFTED
Y O U ’ L L H AV E A G R E AT R E A S O N T O T O A S T.
BOX
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PA C K A G E D E S I G N
XXX
LIMITLESS PLEASURE PROJECT
09
GLASS HOLDER
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OBJECTIVE
INSTRUCTOR MICHAEL OSBORNE
THESE
ARE
PIECES
FROM
MY
INTERNSHIP
WITH
M I C H A E L O S B O R N E D E S I G N S F. S E V E R A L I D E N T I T I E S WERE C R A F T E D AS WELL AS THE IDENTITY FOR SAN
C AT E G O R Y N /A/
CLASS 2010 INTERNSHIP
FRANCISCO’S OWN MUSEUM OF CRAFT AND DESIGN AND THE 2011 ALZHEIMERS WALK POSTER.
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UNIQUE EXPERIENCES
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OBJECTIVE
INSTRUCTOR N/A
C AT E G O R Y IDENTITY
CLASS N/A
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MOTLEY CHARACTERS
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X
167
COLOPHON
DESIGNER CHELSEA NOBBS
INSTRUCTOR MARY SCOTT
TYPEFACE U N I V E R S U LT R A C O N D E N S E D / D I N
PA P E R : Uncoated – 100# (148 gsm)
PHOTOGRAPHY R O B W I L L I A M S O N / M A C A F R A M A : J ohn D aniel R eiss
CAMERA CANNON REBEL 2000 / SONY CIBIER SHOT
PRINTER W W W. B L U R B L . C O M
BINDERY W W W. B L U R B . C O M
P L AT F O R M MAC OS X / ADOBE CS4
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