November 27, 2012
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Contact James Roach Jroach8@cnm.edu Black Friday Queen returns to ‘burque to teach, shop Fresh from her record-breaking shopping extravaganza at the Mall of America, Lucinda Portnoy announced she will be returning to her hometown of Albuquerque. “I am ready to settle down and show the students at CNM how to spend all these taxpayer dollars they get through student loans and grants,” she said. Known for her ability to search through ads and spot deals, she noted that looking at ads in The CNM Chronicle is one of the best ways to find the things she wants and needs, and “even things I don’t know that I want.” Recently making headlines for her Black Friday run through the Mall of America, Portnoy was documented having spent $71,631,832.69 in just under 20 hours. Most of the purchases were socks and underwear, but she took time to get car repairs, and sign up to attend a special seminar to be conducted in p
Albuquerque next month. “I’m very excited about going home,” she said. “I know that I can find a lot of good things to shop for in the Chronicle. And I know that the students at CNM and their friends and family are all regular readers and shoppers.” When asked why she thinks the students at CNM need her expertise in shopping, she replied that “I don’t think they really need much instruction in shopping, just some fine tuning.” Portnoy got her start in competitive shopping about a dozen years ago. “I was in high school and saw an ad in The CNM Chronicle for a new restaurant that was opening near the campus. I clipped the coupon and went there to eat. Soon all my friends were going there on a regular basis. I started going to the shops of other advertisers in the Chronicle and pretty soon got on the competitive shopping circuit,” she said. Most recently, the shopping took her to the fourteenth annual Black Friday event at the Mall of America. She was a decided favorite, having won the event twice previously. She noted that
shopping is hungry work and included in her purchases was $12,996.28 worth of Cobb salads. Referring once again to The CNM Chronicle, she said that the paper has now expanded and changed its layout. “It’s a very attractive package,” she said. “One that catches the eye and almost begs to be read. I look forward to the ads in upcoming issues. After all, the after Christmas season is almost among us.” Why after Christmas? “It’s the time of year when all the amateur shoppers have had their run during the Christmas season. The professionals usually sit that out and wait for the ads that appear later.”
The Chronicle offers excellent ad rates for display ads in an assortment of sizes. Contact Jodie Darrell, Ad Sales Manager. adscnmchronicle@ gmail.com
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