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ht On Your CMS! Shine The Spotlig

CMS Expo The Sixth Annual ess Conference Learning & Busin th , 2012 th May 8th, 9 & 10 Hotel Hilton Orrington USA Evanston, Illinois S Association Hosted by the CM


CMS Expo Is: ★★★★

CMS Comparison Panels Discovery & Learning Sessions Industry Leadership Panels Exhibition Hall & Demos New Business Development New Product Launches Industry Analysts & Media Community Development & Feedback Content Strategy & Marketing CMSA Spotlight Awards Celebration Socials & Business After Hours ★★★★ All this at an intimate four-star venue in a great city that means business.


Make Sure Your CMS Gets Maximum Impact At The 2012 CMS Expo CMS Expo is the perfect venue to engage your audience and connect to new end users and partners, valuable new vendors and key thought leaders, analysts and media in the CMS industry. Beyond the great buzz your CMS will get at the 3-day conference, CMS Expo offers year-round exposure for CMSs through our network of sites for content pros, social media, public relations, marketing and advertising. CMS Expo offers a unique chance to share ideas with thought leaders and help shape the future of the industry. At CMS Expo, attendees, speakers and sponsors all participate in an intimate experience without the consultant-speak and pitch sessions. Whether you’re considering becoming a Featured CMS or Spotlight CMS, it’s a smart investment that pays dividends for years to come.


CMS Expo: Be Where The Action Is Academic chat is fine over drinks, but today’s audience wants timely, relevant, and actionable business advice. CMS Expo features global business and technology advisors, sharing practical, fresh-from-the-field advice. You’re invited to be part of an empowering event, helping participants make informed decisions to help improve their bottom-line, and make real, substantive progress.


Audience Profile All members of the Content Team come together at CMS Expo in an intimate, fourstar setting: Entrepreneurs and leaders of all-sized companies, writers, site designers and developers, content strategists & marketers, researchers and academics, analysts, tech evangelists, media and members of the press. Business Leaders  C-Level Decision-Makers  Content Strategists & Marketers  Technology Managers  Consultants and Advisers Creatives    

Writers & Editors Content Curators Designers & UX Pros Musicians & Filmmakers

Technologists

Participant Stats:  74% Male; 26% Female  87% North America

 Site Developers  App Developers  Integrators  Administrators

 States Represented: 37  37% Small Business  26% Non-Profit  24% Education  13% Enterprise  68% Executive Leaders  42% Evaluating Purchase

Expected CMSs Represented: 12 Anticipated Attendance: 400 CMS Expo Speakers: 60


CMS Expo Attendees ABC Supply Alcatel Lucent AN Hosting Arc Technology Group Assn of Municipal Administrators City of Austin, Texas Allen County Government Ball State University Birds Eye Development Bishop Chatard High School Blue Lizard Studios Boulder Imaging Charter Software Chicago RTA Chicago Public Schools Childrens Choice Colorado State University Consumer Knowledge Network DePaul University Downtown Evanston Empress Technology Evanston Chamber of Commerce City of Evanston, Illinois Exclaim! Exelon Florida State Fair Authority Foodbank of the Rio Grande Green Valley Education Agency Heritage Enterprises Higher Learning Commission Hooper Printing Indiana University

(Representative listing of recent attendees)

Jacobs Energy John Birch Society Kavli Institute Latin Press Publishers Lynda.com Metro Area Corporation Microsoft Mid-South Community College Minnesota Pollution Control MK Interactive Designs Neiger Design Neural Networks Northern Trust Northwestern University City of Omaha Orange Concepts Orbits Orchestrate Healthcare OSI Pharmaceuticals Peotone School District 207 Playboy Quorim Rodeo Houston Ron Hutchrat Ministries Rutgers University Sam Adams Alliance Schofield Media Score Advertising ServiceMagic Sheridan College Sourcebooks Publishing SourceCoast Web Development

Southern Illinois University Spacelab Spine Health St. Louis Area Foodbank SUA Insurance Taylor University Technology Advisors Trinidad State Junior College Trinity Christian College TSP Modelworks University of Chicago University of Iowa University of Illinois University of Wisconsin Utah Valley University Urban Driftwood Web International Weidmann Electrical Technology Wellesley Centers For Women Western Oklahoma State College Wolak Enterprises Woodwing USA Worldbook WRG Art Direction & Design Xeno Media Willow Creek Church XO Pandora Designs You Be The Bank.com Yuma County Zemanta Zeus Creative Group Zuno Studios


Recent Featured & Spotlighted CMSs


Become a Featured CMS Great Training and Discovery, Plus HighImpact Awareness, Combined! With over a thousand CMSs on the market, today’s CMS faces a major challenge to stand out from the rest. CMS Expo was designed to meet that challenge, helping Content Pros decide which CMS is best for their business. Each year, we select up to six of the most relevant CMSs on the market to present their case, offering a full day of discovery and on-site training. In addition, Featured CMS leaders participate in our Comparison Panels, moderated by leading industry analysts and media professionals. Featured CMSs receive an expo booth, hotel accommodations for speakers, four complimentary registrations and participate in the prestigious CMSA Spotlight Awards. Featured CMSs get major exposure before, during and after the three day event with major public relations, published session descriptions on our schedule, speaker bios, blog posts and much more. You’re invited to gain access to the best leaders, users, developers, analysts and media pros, all under one roof. It’s a smart, efficient way to offer high-quality training at an affordable price, combined with a high-impact marketing campaign!

Price: $14,500


Become a Spotlight CMS Shine e Light On Your CMS In 2012, CMS Expo will host up to twelve Spotlight CMSs. In addition to receiving an 8’ x 10’ Expo booth on the Mainstage Floor at CMS Expo, all Spotlight CMSs are eligible to be part of our annual CMSA Spotlight Awards. Becoming a Spotlight CMS is a great way to get noticed in the highly competitive CMS industry. Along with a booth and inclusion in the CMSA Awards, Spotlight CMSs will be promoted long before, during and after CMS Expo itself on our hightraffic site, frequented by Content Pros worldwide. Spotlight CMSs receive two complimentary registrations to CMS Expo (over $1,500 value) and one 1-hour learning session. Additional learning sessions are available as an add-on option. Spotlight CMSs also are promoted via print advertising in our Program Book, and are invited to participate in one of our head-to-head CMS Comparison Panels.

See the Sponsor Grid to compare Spotlight CMS and Featured CMS benefits.

Price: $6,500


Featured & Spotlight CMS Shine the spotlight on your CMS and position yourself as a leader!

Item

Featured CMS

Spotlight CMS

6

1

4 Panels

1 Panel

Yes

No

Prominent

Mentions

8’ x 4’

4’ x 2’

3 Speakers

1 Speaker

Yes

Yes

Additional Complimentary Registrations

4

2

Speakers Dinner Invitations

3

1

9th Floor

2nd Floor

Yes

Yes

Articles

Mentions

Access to Attendees Pre & Post-Event

Yes

Yes

Logo On CMS Expo Marketing Materials

Prominent

Yes

Logo On Welcome Slideshow

Prominent

Yes

Online Business Profile

Yes

Yes

Promo Item In Welcome Bag

Yes

Yes

Logo on CMS Expo Site

Yes

Yes

Program Book Print Ad

Full Page Color

Half Page Black & White

$14,500

$6,500

One Hour Learning Session Presentations CMS Comparison Panel Participation Founders’ Panel Participation Publicity and General Promotion Banner In Main Hall Registration & Hotel Accommodations For Speakers Inclusion in the annual CMSA Spotlight Awards

8’ x 10’ Expo Booth Media & Press Contact List Newsletter & Blog Posts

Price

2012 CMS Expo Featured & Spotlight CMS Comparison Grid


Additional Options Creative ways to generate even more buzz for your organization!

Item GENERAL

Description

Price

OPTIONS:

Exhibit Booth – 8’ x 10’

Mainstage Floor - Includes 1 Registration

$2,450

Lanyard

Your company logo on our official lanyards*

$1,600

One Hour Demo Presentation

In CMSX Evaluation Track (limit 2)

$950

Meeting / Boardroom Day Rental

Great for private meetings & demos*

$950

Shuttle Bus Sponsor

Your logo on lobby signage, plus live mentions

$850

CMSA Spotlight Awards Supporter

Online ad, awards program book ad & mentions

$650

Attendee Goodie Bag

3” x 3” logo on one side

$550

Additional Registrations

Discounted price for CMS Expo sponsors*

$550

Lightning Round Presentation

5-minute recorded live product demo on Mainstage

$375

Vertical Banner Display

33.5” x 80” (banner supplied by sponsor)

$350

Ice Cream & Snack Sponsor

Sponsor for caffeine & goodies (per day)

$275

Square Button Ad on CMSX Site

125 x 125 pixels – Runs Aug ‘11 – June ‘12

$450

¼ Page Program Book Print Ad

Black & White (Program Book is also posted online)

$275

¼ Page Program Book Print Ad

Color

$350

½ Page Program Book Print Ad

Black & White

$550

½ Page Program Book Print Ad

Color

$700

Full Page Program Book Print Ad

Black & White

$1100

Full Page Program Book Print Ad

Color

$1400

ADVERTISING

OPTIONS:

2012 CMS Expo Additional Options | * For CMS Expo Sponsors Only


2012 Order Form (For Sponsors & CMSs) Fill out this order form and send back to the CMS Association via email, fax or mail. Terms: An invoice will be sent for half due in advance; the remainder is due on or by February 1, 2012.

1. Make your selections. 2. Fill out your contact information. 3. Send this form to The CMS Association via email, fax or mail. .............................................................................

Options:

Select Featured or Spotlight CMS, plus Additional Options & Advertising:

☐ Featured CMS:

$14,500

☐ Spotlight CMS:

$6,500

Additional Options: ☐ Exhibit Booth / Mainstage Level ..... ☐ Lanyard (SOLD OUT).................... ☐ One Hour Presentation Session ....... ☐ Meeting / Boardroom Rental .......... ☐ Airport Shuttle Bus Sponsor ........... ☐ CMSA Spotlight Awards Supporter .... ☐ Attendee Goodie Bag .................. ☐ Additional Registrations ............... ☐ Vertical Banner Space ................. ☐ Lightning Round Presentation......... ☐ Ice Cream Sponsor/day ................

$2,450 $1,600 $950 $950/day $850 $650 $550 $550 $350 $350 $350

CMS Expo Program Book (Print Ads): ☐ Program Book - Full page color ad .... ☐ Full page black & white ................ ☐ Half page color ad ....................... ☐ Half page black & white ................ ☐ Quarter page color ad .................. ☐ Quarter page black & white ........... CMS Expo Site (Online Advertising): ☐ Banner Ad (rotates thru 8/1/12) .....

$1,400 $1,100 $700 $550 $350 $275

$450

............................................................................. Your Name: _______________________________________

Your Phone: _____________________________

Position: _______________________________________

Email: _____________________________

Company: _______________________________________

Fax: _____________________________

Address: _______________________________________ City: _______________________________________ State/Prov: ______________ Country: _______________ Zip: _______________________________________ Date: _______________________________________

Signature: _______________________________________

Send To: 2012 CMS Expo Fax: (815) 455-2975 Email: Sponsor@CMSExpo.net Mail: CMS Association Inc. P. O. Box 2067 Crystal Lake, IL 60039-2067


Call For CMSs - 2012 CMS Expo  

If your CMS would like to be a part of the 2012 CMS Expo, check out our Featured CMS Invitation. New for 2012: Spotlight CMS.

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