AMT Photo. CD. DT. Cover Pending
Parsons the New School for Design, 2 West 13th Street
FIRST YEAR Image: Core Studio & Lab Time: Core Studio & Lab Creating Computing Studio Electives Critical Reading and Writing 1 & 2 Perspectives in World Art and Design 1 & 2
CURRICULUM
SOPHOMORE
JUNIOR
Interaction: Core Studio & Lab Space: Core Studio & Lab Studio Electives History of Design Introduction to Design Studies Liberal Arts Elective University Lecture Elective
Topics Studio: Interactive/Narrative/Non-Narrative Prototyping Collaboration Studio Studio Electives Art History/Design Studies Elective Global Issues in Design & Visuality: 21st Century Liberal Arts Elective University Lecture Elective
SENIOR Thesis 1 Thesis 2 Internship (fall or spring) Studio Electives Senior Seminar Advanced Art History & Design Studies Elective
Design and Technology is a program within the School of Art, Media, and Technology that builds upon contemporary design disciplines. It focuses on new media storytelling and interaction technologies, teaching students emerging design and art practices like programming, computer graphics, animation, game design, motion graphics, and physical computing. Students explore how media drive social, political, and cultural change, approach and solve real-world problems, and present new opportunities. There is no such thing as a “typical� Design and aTechnology student. It is a diverse community of independent thinkers.
JENNI MALLINEN
MEAGAN STEINKAMP
CORDARRO GORDON
So What is DT? DT stands for Design and
What would you say DT is? It’s a lot
How would you define DT? It’s all about
Technology, which is pretty self-explanatory.
like Communication Design but without
interactive technology with tedious work. It
It’s based off of learning about current design
needing to win over an audience. You’re using
can be stressful if you don’t know what you’re
methods and how to apply them to a world
a lot of the same principles
doing. It’s constant work, but the best thing
that’s become more and more tech-driven.
and programs, but not
about it is that you feel satisfied when you do
Do you like it? What I like about DT is that
constantly
to
something well. It feels right. What did you
I can do a lot of stuff that’s similar to what I
convince
viewer.
think Foundation kids are doing, especially
How
see yourself wanting to do when you
in their 2D classes. It’s still an artistic major
your first year in DT
I wanted to be a game designer, but now I
unlike the business major (Design Manage-
compare to Founda-
ment) which people get confused for some
tion students’ workloads? I think they
want to go into Communication Design. Are
do
trying the
you
think
started from where you are now? At first,
there any classes in particular you love?
reason, so it’s been good. How have you
were about the same amount of work, just
Web Design, even though I hated it. It’s the
felt about your first year? I was in a com-
a different sort. I constantly had something
hardest class I’ve literally ever taken, but so
petitive international school that followed the
to do. What do you want to do now than
IB system, so I think I was more prepared for
when you came in as a freshman?
beneficial. What
are the people
a workload than some
I came in wanting to do a lot of the stuff I
like?
other students were. I
did in my high school Graphic Design class
cool. I get along
know
says
but also not really knowing what to expect.
with
this, but it really is about
Now, I want to work in a publishing house.
though, but yeah, I’m not leaving the pro-
time
management.
I have a teacher right now who works for
gram because of the people. Why switch
That being said, I still
Random House, and listening to him talk
out? I thought it was something it wasn’t.
don’t sleep sometimes.
about what he does makes me want to do it.
everyone
They’re everyone
SPLASH PAGE
by Cordarro Gordon for his current Interaction: Core Studio class
Working For Vacation Working for vacation Walking for meditation Watching television for as long as I want People got science but makes no sense, Still can’t do anything for cutting out violence When I think of something, it goes out to space Then it comes back (to me) in another shape We know we are not apes, But we could make sweet seedless grapes Feeling wrong ‘cuz the days are too long, Counting heartbeats 72 in a minute Feeling wrong ‘cuz the days are too long, Counting heartbeats 72 in a minute
Spoon Though the water boils Don’t turn off the heat Can’t find the spoon that we once had The sugar cubes will melt no more We belong as two together We belong as two together How can you take my soul? Stop...I need a new beat Can’t find the spoon that we once had The sugar cubes will melt no more We belong as two together We belong as two together
Flowers I want certain words more than a thousand flowers
I need to talk to an ancient Egyptian to know the transcription To read the prescription for the friction we’ve got Or the options we’ll have maybe God only knows
Memory rubs in my heart like sand on my feet My heart is frozen tonite like blue coral in the sea You are my twilight though not always right You are so kind like the tide by my side Because of time we lost our pride for love I feel I’m alone again in the heat wave I wish we could meet again, You are already miles away
Moonchild Moonchild still lives in my heart. Can I ask you something? Is your life better now? Sometimes I feel you’re sitting next to me and listening to my stories Time always shows me it’s hard to understand how to be myself Moonlight dries your tears, moonlight hides your fears Sometimes I feel you’re smiling at me and telling me your memories Tide always moves fast Can you tell me how to find words inside a shell?
Lint of Love I can’t say I’m good at cleaning it, baby The lint of love, it’s made of ‘dust of confusion’ You see, the president is in trouble Every cent you make is floating in a bubble My heart’s content. I can’t find it in the Bible. Doesn’t say how to take away the lint of love I can’t help myself, I can’t help myself Human beings always hard to believe What you think is not quite alright at the other side of the nation Got two eyes, but we only got one mouth We could live, we could jive, we could live, we could jive Without the lint of love I can’t help myself, I can’t help myself
Speechless I’m so speechless...you saw me crying you’ve never known I’m so speechless...I’ll never come back to you Did you call me? Once in a week? All you wanna do is to be like a sheik Always catching girls like fishing for crawfish You won’t get a dish never, you’re just a selfish Please don’t take me to the bayou I’m not a freak I don’t wanna lose my shoes Do you? You do? I go through your taboo you do now I’m so blue Don’t make my mouth water, don’t make me want to slaughter If you give me a dishwasher, don’t clean my life with your style Cibo Matto
Stereo type a
©1999 warner bros., inc
Cibo Matto, Box 146, New York, NYC 10014-0146, USA www.cibomatto.com 9 47345-2
We can’t avoid the lint of love, And you’ve got to know how to take it awa
Art Direction by Meagan Steinkamp Design and Photography: Meagan Steinkamp
stereo type a
Cibo Matto is managed by MANAGE THIS! (Janet Billig, David Newgarden, Rod Marsden) without them we are CHOPPED LIVER.
I’m so speechless...I saw something I’ve never known I’m so speechless...I saw something you’ve never shown
Sean Lennon and Yumiko Ohno appear courtesy of Grand Royal Records John Medeski and Billy Martin appear courtesy of Blue Note Records Marc Ribot appears courtesy of Atlantic Recording Corporation
CIBO MATTO Thank you everybody who has worked on this album! Special thanks to: Mel Jones, Philomena Papirnik, Arto Lindsay, Chaki/CZA, Karin Berg, Tim Carr, Liz Penta
Sci-Fi Wasabi What’s up B? Wa-sa-bi I’m searchin’ the city for sci-fi wasabi The start button has been pushed already Obi-Wan Kenobi is waiting for me in Union Square My wheel needs repair. The bike lane’s glowing all over the city My bike “specializes” in the nitty-gritty New York City never had equality, it’s reality, economic duality Where are my amenities Tell me my sanity Ain’t no analogy for individuality, I got immunity from multiplicity That’s how we do it. We got your harmony. Where’s you’re identity? Our name is stereotype with an A I got to get the shit straight Your vision of stupidity’s made of vanity Keep your quality up in the sky
You want quantity. I want quality. How can I get up to go through this tragedy There’s no remedy in my satchel. Only some memory...I feel empty Love is like a bubble, easily breakable I can’t take this ache for my own sake I’m cutting the rope from your boat but something still sticks in my throat All songs written by Cibo Matto (© 1999 Soul Urchin Songs, BMI) except “Mortming” written by Dougie Bowne (Flying dogs, BMI), “Lint of Love” written by Hatori/Honda/Love (Soul Urchin Songs, BMI), “Sunday Part I” written by Hatori/Honda/Ellis/Lennon (Soul Urchin/Usagi Music, BMI) Lyrics Reprinted by Permission. All Rights Reserved.
Clouds I’m moving fast like clouds in the sky You can see my tears are dry You’re staying there higher in the sky 7 layers of the air
Additional engineering by: Chaki/CZA, Juan Garcia, John Riegart, Dirk Groebelny, Manny Lecuona, Mikey Bones Malak
We’ve never ever moved together yet so beautiful
printed in the U.S.A
Warner Bros. Records, Inc., a Time Warner Company. 3300 Warner Blvd.,Burbank, CA 91505-4694. 75 Rockefeller Plaza, New York, NY 10019-6908, ©® 1999 Warner Bros., Inc, for the U.S. and WEA International Inc. for the world outside the U.S. Made in U.S.A. All Rights Reserved. Unauthorized duplication is a violation of applicable laws. World Wide Web: http://www.wbr.com
I’m moving fast like birds in the sky You can see my eyes turn bright You are staying there further in the sky 7 layers of time I’m proving past and breaking new ground Slowly my eyes open wide You’re staying there and playing new sounds 7 layers of light
King of Silence Can take your pain away if you tear down your fortress of memory I can take your pain away, you don’t always need to be strong I can take your pain away, I know we wear different shoes I can take your pain away, barefoot we will tear the truth You are the king of silence...You don’t need one word to talk to me All I know is we have sympathy Close your eyes and lean your head on me
Produced by Yuka Honda with Cibo Matto Recorded by Chris Shaw, Tom Schick, The Butcher Bros., Martin Bisi at Magic Shop, Sear Sound, Studio 4 Mixed by Chris Shaw (1,3,10,12,13,14), The Butcher Bros. (2,4,5,6,8,9), Zak (7), Dan the Automator (11), Yuka Honda (14) Mastered by Bob Ludwig @ Gateway
There is a hole on Broadway, no control, it’s in my way I feel no goal. Where is my soul? I got no reset for this game A.O.K. gotta find an alley anyway My hair turns grey day by day Don’t erase your points, you’ve got your pace Don’t waste your days, get your innerspace Don’t give me chase, I’m at St. Marks Place Feeling Stromboli, not ravioli I’m charging my energy fresh as a daisy Biologically let your system know what’s up Here comes your twin hopper Yuka Honda knows her water - “Pass the Volvic” No wonder her fingers are smooth like butter It’s specific. No mind traffic CIBO MATTO 1999! I’m Miho Hatori straight outta purgatori Ai? Ai? Alright? I’m passing on your right Don’t be snobby with me Not aioli, surely not Moby Obi-Wan Kenobi told me in the lobby Technically I’m free and I can find the key Our name is stereotype with an A I’ve got to get the shit straight. Can you relate, my mate? Don’t be late, my gate is open Downtown still sends me up in the sky
I can take your pain away if you find a remedy in me I can take your pain away, you can take as much as you want from me I can take your pain away, we have a distance between us Sunday Part I I can take your pain away, every time we find the clue. The bomb in my heart is beating me a B note Maybe my ear dirt is cheating on me, yo ‘Cuz missin’ you on Sunday morning, I need somethin’ new It’s Sunday morning But nothing helps me... I’m just waiting for the milkman to come
Blue Train Don’t lean on me, stay on your side Don’t leave me, be by my side Ain’t no pain on a blue train Touching my skin won’t get you to my core Don’t take my seat don’t make me sore You won’t feel pain for loving me more Just sit where you can always see the door
Sunday Part II Why can’t we dance in the same groove every day? My step starts from 6 to 1, from 6 to 1, you make fun of my honesty But I think consciousness is the same in space... in space... I’m living in the second world, I’m watching, watching you from the second world Don’t complain about it, baby, I can not be perfect for you Still learning every Sunday, I just spend. I just spend...every Sunday... every Sunday
Special guests: Duma Love: vocal, percussion, beat box, turntable Marc Ribot: electric & acoustic guitar Dave Douglas: trumpet Curtis Fowles: trombone Josh Roseman:trombone Dougie Bowne: hi-hat, cymbals Sebastian Steinburg:bass Yumiko Ohno: moog, backup vocals Vinia Mojica: acoustic guitar Seqoia: backup vocals Smokey Hormel: acoustic guitar John Medeski: clavinet Billy Martin: percussion
WORKING FOR VACATION SPOON FLOWERS LINT OF LOVE MOONCHILD SCI-FI WASABI CLOUDS SPEECHLESS KING OF SILENCE BLUE TRAIN SUNDAY PART I SUNDAY PART II STONE MORTMING
I can’t find it, I can’t find it Why do I feel so lonely? I don’t know how to compromise You are my one and only. What can I find ‘til the moon rises? I feel dizzy, you’re so damn sleazy, I know you’ll say “I was busy” Baby, take me out, it’s been rained out so I run to the bank to get my cash And check our savings of love out but it’s closed on Sunday What can I say? I feel blue the rain starts soaking my shoes We’re losing glue I can’t find a clue, I’m knocking on the door Somebody is dancing on the floor, then I know the score, I can’t take it The Knicks winnin’ can’t even make me high, cuttin’ coupons for nothing I can’t find it, it’s been on my mind, I’ve been trying to find it day and night
Stone She’s got a living stone and rain in her hand She doesn’t have an umbrella to cover herself She’s got a living stone and pain in her mind All I can do is sing for her and myself I wish I can take it away to three thousand light years away Don’t be afraid, I’ll be next to you
by Jenni Mallinen for her freshman Space: Core Studio class
SEAT OF CHAIR
Miho Hatori: vocals, shaker, acoustic guitar Yuka Honda: sampler & sequencer, organ, piano, electric piano, syth, harpstichord, vocoder, vocals Sean Lennon: electric bass, synth bass, drums, electric guitar, acoustic guitar, percussion, synth, vocoder, vocals, 12 string guitar, delay pedal Timo Ellis: drums, bass, vocals, electric guitar, acoustic guitar, 8 string bass, cymbal, slamming door
All songs arranged by Yuka Honda, except “Clouds” by Zak, “Lint of Love” horn arrangement by Josh Roseman
ALBUM COVER by Meagan Steinkamp for her sophomore Core Studio class
IDA C. BENEDETTO, what made you switch from Photo to
I went to college. I’m consistently appalled at what gets passed off
DT? I found the Design and Technology Department by accident. At
as social consciousness in Parsons’ classrooms. This is not strictly
The New School, I presented one of my photography projects, /From
Parsons’ fault. It’s a larger trend in design fields to peddle socially con-
One Farmer to Another: Postcards in Solidarity/, for the India China
scious jargon and promote social projects for PR purposes. Is it ever
Institute. Then chair of DT, Colleen Macklin, saw what I was doing and
hard to keep going, in terms of showing people what you see?
called it interaction design, “just not in the computer.” Her interpretation
In Guatemala, activists were eager to make use of my photos to pro-
fascinated me. We had a few conversations
mote fair trade as a solution to economic
about it, which resulted in me switching de-
disparity. I was more interested in helping
partments. What was it like switching?
them understand they were disservicing
I was in way over my head. The culture of
communities by glossing over dramatic re-
the DT Department couldn’t be more dif-
gional differences or flat out ignoring local
ferent than the Photo Department. DT was
political situations. Little I did seemed to get
messy, collaborative, and geeky. People are
the message across. So, what do you do?
compulsive creators trying new things all the time, even if it means
It’s hard to remain focused when your work isn’t doing what you want
they rarely master anything. It will take me a few more years to fully
or enticing opportunities drag you away from the work you should be
digest what I started learning in DT. That’s a great way to leave school;
doing. Keeping good record of my work and regularly looking through
still motivated to learn.You’ve participated in a variety of social
the stuff that I find rewarding is one strategy. That and being in touch
work. How did Parsons serve you in furthering your personal
with peers who support me without being afraid to criticize my work. I
interests? I was interested in social and economic justice work before
need them to hold myself accountable to my own standards.
/FROM ONE FARMER TO ANOTHER: POSTCARDS IN SOLIDARITY/ by Ida C. Benedetto
/FROM ONE FARMER TO ANOTHER: POSTCARDS IN SOLIDARITY/ continuation
This page: SANTA ANITA LA UNION Next page: /FROM ONE FARMER TO ANOTHER: POSTCARDS IN SOLIDARITY/ continuation
“The best thing I got from school was a serious updating of my goals. Now, instead of just wanting to make work like the people I admire, I want to re-purpose their insight and solutions for the different problems and situations that I am exposed to. The uncertainty of doing new work is more appealing than mimicking greatness. Before Parsons, I felt burdened by uncertainty. Now, I feel like it’s one of my greatest assets.” IDA C. BENEDETTO
Communication Design 10th floor- 2 West 13th St
COMMUNICATION DESIGN* Majors -Advertising -Motion and Broadcast Graphics -Book and Magazine Design -Package Design -Branding -Interactive design -Exhibition and Retail Design -Environmental Graphics Design
Communication Design is one of the largest departments that covers various disciplines from Packaging to Spatial Design. The Parsons Communication Design program provides students an opportunity to learn and expand their talents in the heart of Manhattan with faculty that are currently working in the design field.
Pablo Medina “Cuba” Typeface
13th St New York, NY Home Base for Communcation Design Program
*STUDENT Student Info*
William is currently a hard working junior in Communication Design. What is your main interest within the Communication Design Program? Designing Corporate Identity, web design and processing codes, for example html, javascript, etc.
WILLIAM ANDERSON*
Processing codes sounds very technical for Communication Design. People tend to think Communication Design is all about designing. However, learning how the programs work expands your ability to design, also providing various options for you when applying for a job.
Are there any courses that you enjoyed? Yes, I had a great time learning Branding and design for Corporate Identity (CI) and Packaging. Also I really enjoyed my typography classes. I even got to invent my own font, which I think is awesome. How is the workload of a junior in the Communication Department? I don’t think I have that much of a workload compared to my previous years here at Parsons. Right now I am able to manage school work, an internship and a job at the same time. Wow, That’s an awful lot of work.
It doesn’t matter which major you are in, workload mostly depends on how you organize yourself. If you are not able to manage your time you won’t be able to finish in time, which can be a problem for you as a designer. Is there any significant difference between interning and school? Through interning you get a glimpse of how the real world works. You pick up different techniques from what you’ve learned in school. Advice for students that want to major in Communication Design Try to explore museums and galleries. Inspiration is EVERYWHERE!
as much as you can; “Experience it will help you enhance yourself as a designer � - William Anderson
Q. If you could go back and give yourself advice before coming to Parsons regarding freshman year... what would it be? A. If I could back I’d tell myself that you’re paying to be here so you had better get the most out of every penny. There have been many times where I haven’t exhausted the resources of Parsons or the New School or that I’ve allowed myself to fall into the trap of designing to please my professor and not myself. I’ve learned now that an A might be nice but personal development of process and style trumps the shit out of whatever a professor might give you grade-wise
FRESHMAN YEAR Q. What was your most memorable event from freshman year? A. My most memorable event from freshman year would have to be taking what used to be called Time-based Media, learning a new set of instruments and software to make short animations, short films and time-lapse pieces. The end of the year showing was pretty phenomenal.
KRISTOPHER LOUIE
Q.What is the most important thing an incoming freshman should know? A. The incoming freshman should know a few things. The first is that they shouldn’t take no as a first answer, go for whatever feels right until proven otherwise. Second, don’t shrug off the fact that the person next to you might be your boss or a co-worker in the future, connections are incredibly important to build in college. And lastly, learn to critique well and learn to take a critique well. No one, yourself included, will get better if they just hear, “Yeah, that’s nice.” “I like it.” Ask questions, offer suggestions, but don’t be mean about it.
Q. 5. Does any aspect of freshman year have any foreshadowing as to what the rest of your time here will be like? A. You’re fresh out of high school and everyone thinks college is the time to relax. That’s partially true. If you slack off and if you don’t put any effort and you just waste time, you’ll go through your freshman year producing nothing but shit. Then you’ll go through sophomore realizing you’re producing work that could please a professor but won’t nail you a job. And it just goes on until you wake up and realize that true awe-inspiring design takes time, effort and passion.
“fucked UP”Kristopher Louie
“The Realm of possibility”Kristopher Louie
Q. Have you found an internship yet? A. Yes, I had one internship with Darden Studio, a typographer’s studio owned by Joshua Darden, a type professor at Parsons.
Q. What was your most memorable event from freshman year?
A. Honestly, nothing really stand out to me too much, other than our Flux Factory, NYNYNY exhibition that we did with our LAB classmates. Q. What is the most important thing an incoming freshman should know?
A. Unlike what everybody else thinks art school is not an option for doing NO-work and partying all day. Yes we work our a**es off for every class. So people shouldn’t underestimate the amount of work they’ll be doing.
Q. Does any aspect of freshman year have any foreshadowing as to what the rest of your time here will be like? If yes explain... if no explain.
A. Yes and no at the same time. Depends on the professors and classes you’ll take during your college life. It can be exactly what you wanted, or it can be something horrifying. But again, as a junior I can say that my expectations were different about what I’ll be doing today. Now what I do is completely different. I thought I’ll be ‘the’ graphic designer when I graduate, but I now have a completely different view on what I want.
Zeynep Zarbun
“Sleep enough before you become a Parsons student!”
Zeynep Zarbun- Untitled
“What I Hope Dying Is Like”- Kristopher Louie
FRANCINE SHAMOSH* Student Info*
Francine is currently an enthusiastic sophomore in Communication Design. How were you able to choose your major, Communication Design? I was once confused about what to major in, however, I love, love, love my computer. It is my life, so I wanted to learn more about computers and that is what made me choose Communication Design. Being in foundation year also gave me the opportunity to try out different classes, allowing me to taste a little bit of each major. Foundation vs Sophomore year Foundation year my favorite class was 2D, but because of my teachers I really enjoyed my 3D and drawing class, which were more hands on compared to 2D.
Sophomore year we get to go more in to depth on two dimensional studies. For example motion graphics, typography, and print design etc. It is all about working with the computers and the printers. Why is Parsons a great place to study Communication Design? Parsons has a diverse community, which inspires you to open up to different cultures and broaden your sights. The courses you take really challenge you to experiment and expand your boundaries. If you could go back and give yourself advice what would that be? To always have an open mind, and never judge people too soon because they could turn out to be your best friends, same with teachers. Also you should try your best on everything you do, because you are never satisfied with it.
CARRIE KAWAMURA* Student Info*
Carrie is an energetic sophomore in Communication Design. Was Communication Design your intended major? No, I wanted to do Fashion but, I wasn’t sure back then. However, I noticed I really wanted study Communication Design. How is the workload as a sophomore? There is a pretty descent amount of work, but it is better than foundation year. I even have a internship at SPIN magazine. Do a lot of students transfer from different majors into Communication Design? Yes, a lot of students come from other majors, especially fashion. If you could go back and give advice to yourself? Probably to have an open mind and be vocal while critiquing, it really helps everyone in the class when people actively critique each other’s projects.
What should students prepare before getting into CD? You should be able to be comfortable with the Adobe programs, for instance, Indesign, Illustrator, Photoshop, etc. Also be open to internships. The earlier you start, the more you get to experience.
STEFAN KNECHT*
Was Communication Design your intended major? No, I actually came in to do Fine Arts or Illustration. However after looking up the courses I saw myself more interested in Communication Design.
What part of Parsons should students take advantage of? Teachers! Parsons has a great faculty and I recommend making connection with your teachers. They helped me get all of my internships.
What was your favorite class? I‘m actually enjoying my information design class
Advice to students? If you are going to make a portfolio or anything formal for a presentation try using resources like blurb to make it look professional. Presenting your work in a professional manner is very important for a designer.
Information Design? The purpose of information design is to design a system of organization. It is conceptual but I enjoy learning about it because this type of designing requires a lot of critical thinking. What if you don’t enjoy using the computer, can Communication Design still be an option? Yes, of course. For example when I do my projects I think and think and think, then I just utilize the computer to execute. Once you’re really into the project you really don’t care about finishing your work on the computers. So I guess what I’m trying to say is that as long as you have passion and focus on what you are doing, not enjoying computer works is not a problem.
“Communication Design is not
only about visualizing, it is also about getting to the essence and designing a way to present it.” -Stefan Knecht
Student Info* Stefan currently a hard working junior in Communication Design
JACQUI MOLENDYKE* Student Info*
Jacqui is currently a senior in Communication Design. How is your senior years in Communication Design? It’s been good so far, right now I’m trying making an inspiration book to figure out a theme that I can stick with for my senior thesis project. Compared with your previous years here at Parsons? I actually transferred from a different school two years ago, but, senior year requires more thorough research and patience compared to my previous years. Have you had any internships? Yes, I recently had an internship at the MoMa. I was part of the graphics department for the museum. It is a very different experience than what you do in school. For example? The big difference is that in reality you will be working for clients. You have to be able to work within limits the clients have set for you. For me it was a different setting to design for a specific brand image like MoMa, because there was not only a budget limit, but also the amount of time given was very short to complete each task.
Is there a specific style you have? I just like using CMYK colors and keeping it bright yet simple and modern. However, I am not going to limit myself with a certain style. If you would give advice to students, what would it be? The best thing to do for you and your class is to try to push yourself further to finish with your best, or else the whole class’s critique will suffer.
“ Try to be connected with your teachers, they are your greatest resource.” -Jacqui Molendyke
ZAN GOODMAN Zan Goodman is currently the layout designer at Teen Vogue magazine. She graduated from Parsons in 2008, majoring in communication design. She started working in July 2008 at Teen Vogue. At Parsons she interned for Spin Magazine and Nylon Magazine, which she learned about by going to the Parsons job fair. She also has done freelance graphic design, which connected her to many other job opportunities. At Teen Vogue, Zan does page layouts working with indesign, photo design research, and type research.
“Typeface for graphic designers is like sewing for fashion designers.�
“If you find out what you are interested in, don’t shy away from it, follow what you want, because otherwise it’s easy to get lost.”
JOANNE CHEW Which class did you enjoy? It is not usually common, but I really liked one the Graphic Design courses, where I got to attend a print based exhibition. It was more compact and tight and I really enjoyed it. Where do you work? I work at a small studio that produces designs for booklets and magazines, along with spatial design, which is designing within the space. Spatial design mainly focuses upon the flow of space between interior and exterior environments both in the private and public realm. Have you done any collaborations with any other majors? I didn’t do it but I heard that in Urban Narrative Jane Pirone works with Design and Management What do you encourage Communication design students to do? A Communication Design student should, unless you really know want to do, try to experiment as much as you can, which will ultimately make you more aware of the opportunity you have. Have you done any internships? A dvd magazine, small design studio, JWT advertising agency (I never really had a chance to learn about advertising, but it was an opportunity to learn in the real world about advertising and realize that the work I was doing wasn’t meant for me). Do you have any advice for students seeking internships? Go to the internship fair and see what’s out there for you, look up studios you like and send them e-mails. There is nothing for you to lose, just try! Always talk to people and teachers, keep connected.
“The most important thing is to try as many crazy things with school projects because you’ll never know how precious and liberal this learning environment is until you leave school.”
FACULTY
Professor Richard Salcer Communication Design Professor (Package, Brand Design) What courses do you teach, and how long have you been teaching at Parsons? I teach Package Design I, which is a course in package design and brand identity. I am in my twenty-second year of teaching this course at Parsons. Have you previously taught somewhere else other than Parsons? Yes, but not design courses. I had taught quite a number of years ago in the New York Public School System, teaching elementary and junior high school science. What kind of work do you do besides teaching at Parsons. As a student was it your intended major? Outside of Parsons, I am a self-employed designer and consultant to design firms and corporations in package design, retail environmental graphics and branding strategy. As a student, graphic design was my intended major living the dream, so to speak. What are some misconceptions that students have about communication Design? I believe quite a number of students believe that Communication Design is all about designing for the small screen, web design, motion graphics and all things virtual. Communication Design is also quite involved with the concrete and the physical.
RICHARD SALCER
If you could give some advice to students going in to communication Design, what would it be? Communication design is the program that most closely relates to students graduating as leading thinkers and creative voices in the real world of design. This is because of the integrated nature of Communication Design, which is now known as CDT: Communication Design & Technology. This is the program where everything you learn in other courses is put to use to create great things, whether for the screen or for print or for the environment in which we live. Design and technology have merged, and CDT is the place where a student can see it all come together and make the most of it.
RICHARD SALCER
PABLO MEDINA
What courses do you teach? I have taught at Parsons for ten years and I am currently teaching Experimental Typography: an advanced type class for juniors and seniors and senior thesis. Have you previously taught at another university? If so, how is it different then Parsons? I have also taught at the Maryand Institute College of Art (MICA). Students at Parsons are more culturally saavy, they are more in tune with things going on, you have all of it at your fingertips, it’s Manhattan. What work do you do outside of Parsons? I have worked in advertising and have previously worked at Ogilvy and Mather. What advice do you have for younger students? Always remember why you got into it, why you began to do this in the first place.
“I design typefaces and other types of graphic ephemera: posters, t-shirts, logos, books, but my specialty is typeface design.”
STEVE KENNEDY
What courses do you teach? I am an adjunct professor at Parsons, teaching Typography, Letterpress, Photo Editorial, and some other classes on Saturdays. I have been teaching for seven years. Have you previously taught at another university? If so, how is it different then Parsons? I have taught at numerous other Universities. Parsons is different in that the students are easy to teach. The students are all highly qualified, rarely unprepared, and it is a pleasure to teach students who want to learn. What work have you done outside of Parsons? I have my own studio where I design books and work with advertising. 99% of the work I do is corporate. I have also done work for: Random house Publishers, Simon and Schuster, Computer Associates, House Equality, Maxwell, and production work. Do you have advice for younger students? Do not stop at communication, do more and more, don’t limit yourself.
Special Thanks To Pablo Medina Richard Salcer Steve Kennedy Francine Shamosh Elena Ho Carrie Kawamura Kristopher Louie Stefan Knecht William Anderson Zeynep Zarbun Justin Lucey Jacqui Molendyke Joanne Chew Zan Goodman Thank you for the amazing interviews and photos!
Made By Lab Cluster8 Carmen Ortiz Harim Jung Michael Zoppo