5 Tips To Unlock Your Club’s Keno Potential

With the Spring holidays here and Christmas just around the corner, there’s no better time to look for ways to improve Keno sales performance and customer experience. Here’s five tips to unlock the potential of your club’s Keno partnership.

Tip 1: RAMP UP THE FUN WITH A PROMO

Hands down, the easiest and most effective way to boost your club’s Keno presence is with a Local Area Marketing (LAM) in-venue promotion.

Keno’s most recent customer survey revealed venues believe Local Area Marketing to be the best way to promote Keno.

More than 60% of venues who have run an in-venue promotion considered them to be important or very important, and almost 1,400 in-venue promotions were ordered in the 2022 Financial Year.

Local Area Marketing allows your club to build its own promotion, including selecting the prize, entry mechanic, promotion dates, and point of sale items, which it can even co-brand with its own logo.

Book your club’s promotion through Keno Connect (www.kenoconnect.com.au) today.

Tip 2: MAKE YOUR TERMINAL WORK HARDER

Location. Location. Location. It’s not just a mantra for buying real estate, it’s also the key to getting the most ROI out of your club’s Self-Service Terminal (SST). access, even during busy periods, and offer privacy for customers who are discreet about gaming.

A Keno venue who recently approached Keno for assistance had their terminal located in the middle of their busy main lounge, creating both access and privacy issues.

After talking to their Keno Sales Executive to determine how to best improve performance and customer experience, the venue chose to create a ‘Keno lounge’ in an underutilised area.

The venue built a feature wall, which was finished in a wall wrap designed by the Keno team, highlighting the presence of Keno and lifting the décor of the area. The SST was relocated against the new wall, with a 75-inch screen showing the 4-in-1 Keno display positioned above it.

The venue had some truly impressive results, experiencing a 200% average increase in Keno turnover per month and a 78% FY increase in Keno turnover (incomplete year), including three months closure due to lockdown.

Tip 3: CONSIDER A KENO MAKEOVER

If your retail image looks like it’s still about to welcome in the millennium, it might be time for a spruce up! Having the right visual cues and a

welcoming environment for Keno players is important to help drive sales performance.

It’s easy to get the ball rolling on giving your Keno area a jackpot-worthy facelift: it starts with sharing your ideas with your Keno Sales Executive. Your KSE will review your needs and specifications, and advise you on the best solution.

There’s the option to customise a Keno wall decal and install a larger screen for 4-in-1 display, which can be ordered through Keno’s supplier or your club’s own. Likewise, technology and decal installation can be done through Keno or your own supplier. Your KSE will provide cost estimates for your approval before any work starts.

If your SST needs relocating, this can also be organised by your KSE. So, what are you waiting for? Speak to your KSE today and start planning.

Tip 4: KEEP UP TO DATE WITH REGULATORY POS, SIGNAGE & TRAINING

Signage, training, and regulatory point-of-sale (POS) are crucial to keeping Keno’s brick and mortar partners on the right track. Here’s how to ensure your club is structurally sound.

Regulatory POS – Your club must display the correct regulatory signage and have the proper harm minimisation materials available as part of its regulatory commitment. Look out for Keno news emails and check out KenoConnect.com.au in the Toolkit section and the Stationery section to find available marketing materials and checklists.

Signage – directional signage helps Keno players find their way. Order your club’s online along with all other Keno stationery through Keno Connect.

Training – Keno offers free online training courses to ensure your operators know everything about Keno. And they can train online at any time. Be sure your operators are registered for training and have active accounts on Keno Connect, then simply click on the training section of Keno Connect to get started.

Tip 5: STAY IN TOUCH WITH KENO

If you want to be on the ball when it comes to the latest Keno opportunities, news, and promotions, here’s four easy ways:

1. Read the Keno Trade news emails and make sure the right email addresses are active users on Keno Connect (check with your KSE)

2. Log in to Keno Connect every week to check out the banners on the home page, your latest venue information in the Profile section, news, and marketing material

3. Reach out to your KSE between visits to check you’re up to date

4. Check out your Industry publications – Clubs ACT produces great content and Keno is always involved!

Now, get moving to unlock your club’s Keno potential! web site. [https://www.thelotterycorporation.com/] Follow The Lottery Corporation’s journey on LinkedIn.