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By Cassandra Lemay for Identity & Branding Professor Ziddi Misangi University of Massachusetts Dartmouth
CONTENTS WHO WE ARE
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WHAT WE DO
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BRAND VOICE
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ADVERTISING PARAMETERS
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COMMITMENT TO ACCESSIBILITY
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WHO WE ARE Here at ABLE +, we’re committed to keeping family and friends available and in-the-know without sacrificing your freedom. Our team is committed to producing high quality, easy to use smart devices for independent living.
WHAT WE DO ABLE+ is a smart device designed to make living independently with mobility issues easier. Our devices pair with the smartphone of a trusted family member or friend, enabling you to speak to and share your location with them at the press of a button. ABLE+ comes in a variety of styles and colors, or you could customize your own with our DesignLab feature.
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BRAND VOICE
We’re committed to providing independent living solutions, and would like to project that feeling as much as possible. This company caters to people between the ages of 24-50 with functional limitations. We do not, want to highlight the limitations or disadvantages, rather show how the product can improve someone’s daily life.
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ADVERTISING PARAMETERS Color
Use only the approved branding colors, which can be found below. Do not combine any of the brand’s color with black or earth-tones.
Photography
Include pictures of people living independently and out and about. Do not use imagery of the elderly, people in isolated areas, or photos with a dark color scheme.
Examples of Acceptable and Unacceptable Imagery
Approved Palette C= 72 M= 80 Y= 0 K= 0
C= 80 M= 6 Y= 100 K= 0
C= 70 M= 41 Y= 0 K= 0
C= 3 M= 87 Y= 0 K= 0
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COMMITMENT TO ACCESIBILITY ABLE+ is one hundred percent committed to keeping all product packaging, in-store displays, and digital content accessible.
Packaging
Our nested boxes are carefully crafted so those with arthritis or limited mobility in their hands can easily open the product upon purchase.
Preferred packaging
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Digital Content
Everything web based will use Image-Alt tags with descriptions of the photo to help our non-sighted consumer in accessing the content via screen readers. TTY and closed captions will be included in video media for the hearing impaired. All webpages should be easy to navigate,
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In-Store Displays
All in-store displays will be constructed within disability code for access by consumers in wheelchairs. All platforms with text should feature braille for out non-sighted consumers.
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