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9.1 STRENGTHS • fashion-forward: sets trends that high street stores want to mimic • innovative: use of deconstruction/reconstruction • still growing & expanding • social media: connecting with their 2.5M followers daily, posting new collections/pieces/collaborations • range of garments: they have a widely varied clothing line and thus a varied price range, people are able to get a shoein and purchase from the brand • quality: create high-quality clothing that feels & looks luxurious, would be proud to own something from the brand • collaborations: massive labels such as canada goose, reebok and recently tommy hilfiger which would bring in new audiences as it expands their product range and their target audience • strong brand culture: use of technology/current affairs, brand loyalists, edgy/underground/ tongue-in-cheek/satirical • celebrity endorsement: popular among celebrities such as kanye west, rihanna, kylie jenner, justin bieber which gains them huge attention
9.3 OPPORTUNITIES • brick & mortar store: at the moment only sold as a concession in other stores but one day could buy a location to hold & sell the garments • more collabs: with each collaboration it brings in attention from a fresh audience to the vetements brand
9.0 SWOT ANALYSIS