Curb & Clear Channel go multi-sensory
CURB, the natural media agency, has launched the UK’s first dedicated Sensoryout-of-home (SOOH) division. Marrying some of the world’s leading experts, cutting edge multi-sensory technology and Clear Channel’s media network, advertisers can now augment out-of-home using scent, sound and even taste. Multi-sensory communication, a growing international trend, is already been used by over 35% of consumer-facing brands in the US. Although Europe is currently lagging behind, more and more brands are benefitting from the results created by adding multi-sensory elements to their marketing strategies,
influencing how people feel and behave by tapping into the emotions that drive them. Multi-sensory is a huge opportunity in outdoor and experiential for brands to create truly memorable engagement. Major retailers are already using multi-sensory techniques to influence mood and engage customers on an emotional level. Examples include fast food restaurants playing in-store music sped up by 5% increasing the speed at which diners’ eat. A UK-based debt collection agency has gone as far as patenting a scent that they claim, when added to the bills they send out, increases payment rates by 17%.