ISSUED DATE | 29 APRIL 2015 VALID DATE | 29 MAY 2015
P R O J E C T
PROPOSAL Prepared for: Mr Marcus Mielke, McRae Integration
Statement of Confidentiality This material contained in our response and any material or information disclosed during of discussions of the proposal represents the proprietary, confidential information pertaining to our services, methodologies and mathods. Other products name and brand my be trademarks or redgesterd trademarks of their respective owners.
Table of Contents
About Us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Our Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Our Clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Project Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Our Offer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Project Budget Breakdown . . . . . . . . . . . . . . . . . . . . . . . . 8 Project Timeline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Terms & Conditions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
About Us History & Background Clarkson Creative has a long standing history in being an industry leader for creative services such as advertising, photography, video production, and web & graphic design. For 28 years, our company has created a niche in visual storytelling for clients all around the world garnering market share through innovative creative material. Wherein traditional advertising creative work is farmed out to other production houses, Clarkson Creative bundles the services of many creative powerhouses all in one — which translates to higher quality, more efficient, and cheaper services than our competitors. Regular clients that we serve are the National Collegiate Athletics Association (NCAA), National Geographic, The Colorado Rockies Baseball Club, Denver Beer Company, ESPN, Nike, Resignation Brewery, National High School Rodeo, Donor Alliance, Can Do Multiple Sclerosis, and many others.
Vision
Mission
Results
At Clarkson Creative, we consistently provide ‘The Benchmark’ of high-quality, creative content to our clients in the form of design, photo, video, web, and much more. The daily culture at Clarkson is to satsify the customer’s needs to the best of our ability and we put our best staff on your project to increase the ROI on the intended result.
It is a long established fact that visual content can connect with a customer more than any other medium. Whether it’s through video, photo, or interactive web, it is seen as a top-level tool to use passion and storytelling to drive a targeted strategy into the minds of a consumer. At Clarkson Creative, we have mastered the art of storytelling with the business in mind.
Business would be nowhere without results — and that is the same here at Clarkson Creative. We ensure, when used properly, our creative marterial will bring strong ROI and build your overall branding and strategy to bring profits for many years to come. The high quality and efficiency at Clarkson is umatched in the industry and you will not leave our doors disappointed!
To create the benchmark in visual storytelling for all disciplines.
Our Team
Matt Sewick
Jarrod Sumpter
Derek Johnson
Producer/Designer
Director/Cinematographer
Designer/Photographer
•
Story production
•
Lead cinematographer
•
Logo & branding design
•
Logo & branding design
•
Video editing
•
Commercial photography
•
Website development
•
Motion graphics
•
Studio lighting
Jamie Schwaberow
Trevor Brown
Chris Steppig
Lead Photographer
Marketing & Design
Marketing & Client Relations
•
Commercial photography
•
Product Design
•
Marketing & branding
•
Product design
•
PR & Marketing
•
Account management
•
Account management
•
Client services
•
Client service
Our Portfolio
Top quality stories fit for every brand As a perfect blend between an advertising agency and production house, Clarkson Creative has a strong history in creating unique storytelling campaigns for clients all around the world. The creative areas know no bounds as our expanding team has all the tools required in an innovative, modern day campaign for a company, product, or service. Contact us for more portfolio examples over our 28-year history and specify what creative area you would like to see more work from.
Our Clients We are proud to have clients from all over the country. The projects vary in size and scope, but most become returning clients from high satisfaction in the creative work we do.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage.
National Collegiate Athletic Association
Full product, logo, and branding campaign to launch their new KCCO beer line across the country. This included stages of logo and branding desing, marketing briefs, label design and printing, and custom website development.
Resignation Brewery
The project included travel to their warehouse headquarters to promote their new line of fencing focused on the rodeo market in the United States and Canada. This included company profile videos as well as interviews and footage profiling the new product in use.
HW Brand
For their new summer can launch, Sun Drenched, DBC enlisted us to create multiple video campaigns to promote their brand. These included an inside look into their canning warehouse, a profile on a brewmaster, as well as a 30-second commercial to promote the new canning line to local and regional markets.
Denver Beer Company
Project Description Project Specifications Design : Logo Design & Branding
Step 1
Design : Identity & Package Design
Step 2
Video Production : Pre-planning & On-location shooting
Step 3
Video Production : Editing & Motion Graphics
Step 4
The full project is outlined below in a multiple phase process to ensure that the project stays on budget and on a specified timeline. Our top creatives will perform the required tasks throughout the process and ultimately checking in regularly with you as the client for full input in the creative process.
1
Branding & Design: Phase I The first step always come with the proper research to create a product. Through analyzing the current metamarket, there will be an intensive creative process that will result in a proper product name, logo, and overall styling that will start the product’s lifetime with a bang. Design will begin on the main product at-hand starting with logo designs that will go through 4 phases: introductory, top three, revised, and then final. Through this process, the client will get great input in many stages so that the final design has maximized its potential. The naming process will go through the same hoops in identifying the future product name.
2
Branding & Design: Phase II Accompanying the basic brand of the product will be secondary graphic elements and a package design. These are crucial steps that are often overlooked when concepting out a new product. In this phase, logo and product name will move onto overall identity and branding for the product. This will include a complementary style guide, relevant graphic elements, and package design turning the somewhat intangible software into a product partnered with visually aesthetic content.
3
Video Production: Phase I Shoot on-location at McRae and a relevant client using the brewery software. Shoot interviews and capture b-roll pertaining to product promotion, advantages, and overall highlights for the software. Multiple locations will be decided by both parties to satisfy all areas of the desired story/promotion. Here are some examples of our work that are also found in the email: https://vimeo.com/clarksoncreative/profile https://vimeo.com/clarksoncreative/canning https://vimeo.com/clarksoncreative/graphics https://vimeo.com/clarksoncreative/demoreel https://vimeo.com/clarksoncreative/company
4
Video Production: Phase II Footage will be combined with custom animation graphics that together show off the key components of the software in an innovative way. Customer and client narration will explain in further detail the real life advantages of the software. A brief history of McRae will also introduce the story and then move into the bulk of the story — the new brew software. Wrapping up the project with final edits and revisions on all branding, design, video and graphics portions of the project. The revisions will be based on leftover hours that are devoted to transitioning the rough projects to final ones.
In a hyper-visual world, video puts a narrative to your products in a way that words can never touch. It is a chance to inform your audience of “who” you are and “what” you are capable of through your product platform.
Our Offer BRANDING & DESIGN
VIDEO PRODUCTION
$8850*
$29400*
64 Hours
224 Hours
Logo, identity, and overall branding
Video shoot, edit, & graphics creation
The full service design of a new brewery software product to enter the market
A full 3-5 minute video intermixed with interviews, animation and footage to highlight the new product
Through Clarkson’s branding & design process, the new product will be well thought out from front to back —with the consumer in mind. It is essential that the customer touchpoints are solid from the first sales pitch until the final invoicing for the new product.
Through on-site footage of McRae headquarters as well as relevant clients who use the software, we will be able to tell the story from the company and end user’s perspective on how the product can save time and money in automating processes for breweries around the world.
All aspect of brand development, from logo to packaging.
Pre-production: planning, logistics & storyboarding
Emphasis on materials for customer touchpoints
Production: on-site shooting, interviews, software footage
Focus on product identity, style, and overall feel
Animation: Motion graphics, show hard-to-explain processes
Showcase the many paths for the product’s marketing mix
Post-production: Editing, color grading, audio sweetening
These estimates are detailed on the following page and were calculated using industry standards and a proper evaluation of the scope of work. Changes in hours are open to discussion.
Project Budget Breakdown Step 1: Branding & Design Phase I — Design of logo and overall styling Logo Design
$1500
Overall style & branding
$2500
Step 2: Branding & Design Phase II — Identity & package design Overall identity and graphic elements
$2850
Package design
$2000
Step 3: Video Production Phase I — Pre-production & on-location shooting Director/Cinematographer
$8000
Cinematographer/DIT
$6400
Gaffer/Production Assistant
$3500
Step 4: Video Production Phase II — Editing, motion graphics, and final delivery Video editing, revisions, authorization
$5500
Software animation & custom motion graphics
$5100
Audio sweetening, color grading, titling
At Clarkson Creative, we are always willing to work on budget. We just ask that the client understand that cuts do compromise the ending result in quality. The above estimate is our expert opinion on how to satisfy your needs in the most affordable and efficient manner. Please contact us if you would like more clarification!
$900
Project Timeline Weeks
1
2
3
4
5
6
Design Brand Video & Edit Deliver
Week 1: Project Exploration
Week 4: Video Production, incl. travel
During this phase, Clarkson will explore with the Client all relevant avenues to find the proper marketing and strategy mix given current clients, competitors, and other factors. In doing so, we will get a clear picture of what the overall design and production phases will look like before we get started.
Shoot on-location at McRae and a relevant client using the brewery software. Shoot interviews and capture b-roll pertaining to product promotion, advantages, and overall highlights for the software. Multiple locations will be decided by both parties to satisfy all areas for the desired story/promotion.
Week 2: Logo Design & Product Naming
Week 5: Video Editing & Motion Graphics
Design will begin on the main product at-hand starting with logo designs that will go through 4 phases: introductory, top three, revised, and then final. Through this process, the client will get great input in many stages so that the final design has maximized its potential. The naming process will go through the same hoops in identifying the future product name.
Footage will be combined with custom animation graphics that together show off the key components of the software in an innovative way. Customer and client narration will explain in further detail the real life advantages of the software. A brief history of McRae will also introduce the story and then move into the bulk of the story — the new brew software.
Week 3: Identity & Branding Design
Week 6: Revisions & Final Delivery
In this phase, logo and product name will move onto overall identity and branding for the product. This will include a complementary style guide, relevant graphic elements, and package design turning the somewhat intangible software into a product partnered with visually aesthetic content.
Wrapping up the project with final edits and revisions on all branding, design, video and graphics portions of the project. The revisions will be based on leftover hours that are devoted to transitioning the rough projects to final ones.
Whether you are a big company or a small business, Clarkson Creative will help you to achieve your goals by giving you an identity or online presence that creates a lasting impression.
Terms & Conditions 1. Acceptance of Our Terms and Conditions It is not necessary for any Client to have signed an acceptance of these terms and conditions for them to apply. If a Client accepts a quote then the Client will be deemed to have satisfied themselves as to the terms applying and have accepted these terms and conditions in full. Please read these terms and conditions carefully. Any purchase or use of our services implies that you have read and accepted our terms and conditions.
2. Payment Terms We require that 50% of the estimated services are due upon acceptance of the proposal. The remaining balance (including any and all expenses for vendors, service providers, or subcontractors) will be due upon delivery of the finished project. Any amounts not paid when due shall accrue interest at the rate of 1.5% per month from the date due until paid. Clarkson Creative reserves the right to withhold delivery of all electronic and/or printed materials until the undisuputed portion(s) of overdue invoices are paid.
3. Changes to Scope of Work Revisions or author’s alterations to the Scope of Work shall obligate the Client to additional fees and costs. These may include but are not limited to: changes made to copy after the final copy has been submitted; video editing changes beyond agreed upon revisions; changes made to the design once layouts, website design, or site map have been approved; extensive alterations; a change in marketing objectives on the part of the Client and new work requested by the Client after the execution of the Agreement. All production costs are based on the assumption that copy will be provided electronically. Change orders will be prepared by Clarkson Creative and provided to the Client outlining the changes to the Scope of Work, and any additional costs for those changes. The Client agrees to pay Clarkson Creative additional fees and costs for said revisions or alterations at a rate of $100 per hour. Hourly rates quoted in proposals will remain in effect until further written notice is given.
4. Ownership & Usage Rights The rights to be granted by Clarkson Creative under this Agreement will be transferred to Client once full payment for services is made by Client to Clarkson Creative. Upon receipt of full payment, the Client is hereby granted exclusive and unlimited usage and reproduction rights to the final designs prepared for Client as part of the Project. Except for the foregoing license, all right, title and interest to all designs and artwork (whether draft or final versions) remain with Clarkson Creative or its contractors or vendors, as applicable. This includes, but is not limited to, layouts, animations and designs created by Clarkson or its contractors or vendors, computer disks containing such layouts, video editing timelines, photography or illustration created by independent photographers or illustrators commissioned by Clarkson Creative.
5. Proposal Pricing The prices set forth in this Agreement are valid through May 28th, 2015 and represent Clarkson Creative’s good-faith estimate of costs included in the price. Clarkson Creative shall inform Client promptly if any variations in costs or outside expenses are anticipated.
Clarkson Creative 1553 Platte Street Suite 300 Denver CO USA P: +1 303.295.7770 E: info@clarkson-creative.com www.clarkson-creative.com