Give Me Shelter

Concept 2 Research: Passive advertisements no longer grab our attention, bespoke projects (Mr Kipking/mcains) have been run in the city but they are infrequent and sporadic, they have little effect on increasing the pleasure of bus users.

Insight: Advertising space in the large permanent boards is fiercely competitive, but it is an untapped market to offer smaller, less valuable spaces at a reduced rate, or to offer physical space within a structure for PR stunts/interactive advertising Concept: I propose a service to promote advertising of physical space for use for creative purposes, advertisements that come out of the poster and back into the real world, delivering a level of tactility that enhances the effect of the advertisement but also enhances the experience for the user