Basic elements GlaxoSmithKline master logo
The GlaxoSmithKline logo is the ‘touchstone’ of our visual brand. Along with our name, it forms the one constant element throughout all our communication material. The strong shape is designed to be recognisable, even on small pack designs, and with our distinctive colours, stands us apart from the competition. Our master logo is made up of two elements: the GSK ‘symbol’ and the GlaxoSmithKline ‘wordmark’ in a specially drawn typeface. Please respect the logo and wordmark relationship, they must never be used as separate elements; GSK is not an acceptable abbreviation for the masterbrand, the words GlaxoSmithKline must always be written in full. The GlaxoSmithKline master logo should always be reproduced from the correct master digital artwork. Do not re-create or alter this artwork in any way. For guidance on the correct selection and application of the logo, please refer to page 1.3. Alternative versions of the master logo are available for all circumstances, see section 3.0 for full logo library.
GSK ‘symbol’ element
GlaxoSmithKline ‘wordmark’ element
GlaxoSmithKline master logo
Please note this document may have been printed using a digital toner printing press and will not be visually accurate for colour matching. Please follow written instructions and printed sample for reference.
1.1