Literature principles Overview
This is a style guide only, it is not a definitive design system. The covers shown demonstrate a strong graphic style, using the GSK ‘symbol’ shape, white space and secondary colour palette. The GSK ‘symbol’ shape can be used in many ways as a strong graphic device. For photography or illustration it can be used as a frame or to highlight an area. Always reproduce this GSK ‘symbol’ shape in solid colour, line or graduated colour from the secondary colour palette. Do not use the vignette from the ‘symbol’ as a graphic device. The GSK ‘symbol’ shape therefore should only be used in a clear bold and simple manner, positioned to bleed off or run over onto the back, on at least one side.
1
Lorum Ipsum
Lorum Ipsum
Typography The Frutiger family of typefaces should be used for all titles, headings, copy and highlighted information. See page 1.9 for type family. For large amounts of continuous text or where a secondary typeface is a necessity (ie. report and accounts), Stone Serif should be used. Logo Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy tincidunt ut laoreet dolore magna aliquam erat volutpat.
Use the 1 line vignette master logo wherever possible for literature. A4 front cover
1/3 A4 front cover
There are however a variety of master logos available for literature both vignette and solid. A detailed description of logo selection based on print process, cost and size is available on pages 1.2, 1.3, 1.5 and 1.6. A full list of master logos available is shown in section 3.0. Size and position of logo The logo is measured across its width, from edge of GSK ‘symbol’ to edge of GlaxoSmithKline ‘wordmark’ as shown. For items of 1/3 A4 or equivalent, a width of 50mm should be used.
B
For A4, US letter or equivalent, a width of 60mm should be used. For larger formats, size logo up as appropriate.
GlaxoSmithKline logo width
1.5 x A
The minimum size for literature application of this logo is 38mm, measured across the full width of the logo from the edge of the GSK ‘symbol’ to the edge of the GlaxoSmithKline ‘wordmark’.
A 0.5 x B
0.5 x B 1
1xA GlaxoSmithKline logo width
2
Logo position from top edge of page
Please note this document may have been printed using a digital toner printing press and will not be visually accurate for colour matching. Please follow written instructions and printed sample for reference.
3
Please note the 2 spot colour solid version of the GlaxoSmithKline logo, should only be used on literature if 4 colour process (CMYK) is not available, or suitable due to cost. The logos should be positioned on the right side of the page. The position of the logo is as shown:
Logo position from bottom edge of page 2
When the logo appears at the top of a cover, it should be 1.5 x A height of the GSK ‘symbol’ from edge to top of type and 0.5 x B width of the GSK ‘symbol’ from the side edge.
3
From the bottom of the page use 1 x A height of the GSK ‘symbol’ from the edge to the type and 0.5 x B width of the GSK ‘symbol’ from the side edge.
2.1