Media kit 2024

2024 Media Kit

Get an overview of your marketing opportunities on the BestPractice Nordic media platforms

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Welcome The biggest Nordic Community, where doctors, nurses & healthcare professionals share new data, guidelines & best practice

Nordic multichannel platform targeting healthcare professionals Clinical specialty segments in DK Clinical specialty segments in Norway Clinical specialty segments in Finland Clinical specialty segments in Sweden BestPractice Nordic users in numbers

Print magazines

The magazines Clinical Editorial Boards Publication schedule 2024

Online platform

Targeted digital ads MEDtalk MEDcast Interactive professional quiz Meet the Experts Digital ad formats Newsletter Native Advertising Congress meetings Congress coverage

BestPractice Nordic & MSF Mediaplan 2024 „With the Hippocratic oath we are obliged to share knowledge and clinical­ practice – and perhaps this explains how the concept of best practice has emerged within the field of Medicine.“

Jan Andreasen MD and Editor-in-Chief

Welcome BestPractice Nordic is the biggest Nordic multichannel platform that facilitates peer-to-peer knowledge sharing for medical specialists and connects the healthcare eco-system. We share clinical news, data, studies and highlights within a wide range of

medical specializations, often with both a national and international perspective. We facilitate the virtual meeting ground and network to convert the latest findings into new clinical best practices.

Content creators & channel specialists

Speciality relevant contet

Specialist collaborations

National Speciality segments

Doctors, editorial team & medical writers

Print

Multichannel content and specialist reach Online

Mag

Article

Guidelines

SoMe

Video interv

iews

sts

Cong

res ne

The BestPractice Nordic platform is editorially neutral.

We are funded through ads, sponsorships and dona­ tions. Articles and content are primarily created by clinical specialists and key opinion leaders within their area of expertise. This is how we ensure a high professional standard, clinical proximity and

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Our mission is to facilitate an arena, where doctors, nurses, pharmacists and other healthcare profess­ionals can share clinical knowledge and best practices.

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relevance. The content is produced in collaboration with na­tional editors and specialists, who ensure that new data from international studies or guidelines are interpreted and presented according to national clinical practice.

All editorial content providers are free to express their own clinical opinion and assessment, which does not necessarily coincide with the views and perspectives of BestPractice Nordic.

“The feeling of staying updated within many relevant and complex topics in General Practice, quick and concise.“ - General Practitioner

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We reach more than 30,000 medical specialists across the Nordics Our online platform has a total of 30,000 users throughout Denmark, Norway, Sweden, and Finland.

All content is behind a login – our channels are used only by doctors, nurses, and healthcare professionals.

Users are granted access to the online platform.

Non-healthcare professionals are not approved.

“The magazines are targeted general prac­titioners in a way that makes articles and MEDtalks highly relevant and applicable.“ - General Practitioner

High clinical relevance for specialists BestPractice Nordic covers up to 11 specialities in four countries. We share new knowledge, studies, data and best practices adapted to national differences within the following specialities.

Denmark

Norway

Sweden

Finland

• General practioners • Dermatology • Endocrinology • Gastroenterology • Hematology • Neurology • Oncology • Psychiatry • Rheumatology • Nurses in general

• General practioners • Dermatology • Gastroenterology • Hematology • Neurology • Oncology • Rheumatology

• General practioners • Dermatology • Gastroenterology • Hematology • Neurology • Oncology • Rheumatology

• Dermatology • Gastroenterology • Hematology • Neurology • Oncology • Rheumatology

practice

• Pharmacy

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The BestPractice Nordic users in numbers Total number of users on the online platform

30,000

medical specialists are signed up to our platform and we reach them across multiple channels

14,000

Average number aof visitors per month

1,350

peer to peer yearly content contributors

14,800

monthly average reach on SoMe channels

This is how specialists perceive BestPractice Nordic 79 % of users agree/strongly agree that BestPractice Nordic content is current 81 % of users agree/strongly agree that BestPractice Nordic content is trustworthy 88 % of users agree or strongly agree that BestPractice Nordic content is of high quality 75 % of users agree /strongly agree BestPractice Nordic content is relevant

Newsletter performance More than 12,400 subscribers receive BestPractice Nordic newsletters with a professional update on their speciality. The average opening rate is high, as a result of a fine-mesh segmentation based on specialties and interests.

“BestPractice Nordic provides new knowledge in a professional and accessible way. Experienced

specialists write interesting articles, and I like the layout of the magazines.“ - Rheumatologist

More than 12,400 subscribers on BestPractice Nordic’s newsletters

Opening rates from 25-50% across markets and specialist target groups

12,400 +

30 - 57 %

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The Print & E-magazines In BestPractice Nordic’s magazines, we provide our readers food for thought, when we share clinical knowledge and best practices between doctors and healthcare professionals.

In 2024, BestPractice Nordic will publish 13 print and E- magazines covering 7 specialities.

Clinical editorial boards Our Clinical Editorial Boards are groups of medical professionals who suggest, create and review con­ tent for our platforms. Each specialty has a clinical editorial board composed of experienced medical professionals with great clinical knowledge and expertise.

A clinical editorial board ensures highly relevant and requested up-to-date content since all board members have an everyday life within the specialty.

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“The articles cover highly advanced topics in an

understandable way and offer a good overview.“ - Oncologist

Print & E-magazine advertisement formats We have lots of marketing possibilities to ensure effective exposure. If you want to capture the attention of medical specialists, you can select one or more of our formats in print – maybe in combination with our digital offerings, or an interactive professional test.

Double Double Page Page Spread Spread Spread

Full Page

SPC Full Page

Belt

SPC 1/2 Page

SPC 1/2 Page

Print & E-magazine calendar 2024 Specialization

DK

NO

Doctors and nurses in general practice

April & November

Oncology/Hematology

March & October

March & October

Reumatology/Dermatology/Gastroenterology

May & October

May & October

SE

FI

March & October May & October

Booking deadline

1st of previous month

Material deadline

15th of previous month

March & October

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Online platform On BestPractice Nordic’s online platforms, users can access articles, read publications, respond to quizzes, watch MEDtalks or listen to MEDcasts.

Our users are all doctors, nurses or medical specialist.

All user sign up with an individual account and login.

There fore we are able to segment all users based on specialty which makes targeting marketing messages and campaigns very precise and relevant based on clincal speciality.

www.bpno.dk www.bpno.no www.bpno.fi www.bpno.se Click the button

Target your digital ads Our sites have a large number of monthly visitors, therefore, a banner ad on our website is a unique opportunity to present products or deliver messages alongside relevant academic material. As an ad­ vertiser, you can buy online banners targeting the speciality that is relevant to you.

Digital advertisement formats

Logo Logo

Logo Logo

Logo Logo

Logo Logo

Logo

930x180 600x190 px

320X 320 px 930x180

Newsletter

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Specialization-/eventpage

320X 320 px

320X 320 px

320X 320 px

MEDtalk/MEDcast page

MEDtalk A MEDtalk is a short video of a specialist, representing a specific clinical area. The duration of our MEDtalks is usually between 3-8 minutes and we aim to produce content and format that performs well digitally and reaches the relevant target group.

MEDtalks are aimed at peers within the medical community/specialty and it can present a new clinical study, data, perspectice og practice update.

MEDtalks are available as single assets or as part of a larger campaign.

MEDcast MEDcasts are our in-house production of medical podcasts, where specialists are invited to discuss clinical matters, share experiences and argue their reflections on best practices.

A MEDcast can be heard on-the-go. It is flexible and usable within the listener’s private space and time.

BestPractice Nordic produces and broadcasts MEDcast in Denmark for the following specialties: • General Practice

Interactive professional test The purpose of an interactive professional test, is to give doctors and healthcare professionals the opportunity to test and update their knowledge.

Our interactive tests can sharpen the interest of a targeted group and raise awareness on various clini­cal issues. Also, the test can uncover whether more information is needed within a specific area.

This Is a teaching tool — as stand-alone activity or in combination with articles and MEDtalks. It cannot be combined with ads. As sponsor you will receive an anonymized report of the agregated result.

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Meet the experts Meet the Experts are digital interactive publications, where we sum up the most recent worldwide clinical research. It features our most relevant MEDtalks and articles through interactive links.

This online editorial is dedicated to a given medical branch or clinical topic. All insights are presented by the leading experts, within their field of expertise.

Meet the experts is well combined with our MEDtalks, newsletters or native advertisement.

„Meet the experts - Uroonkologi“ „Meet the experts - EADV 2023 “ Click the buttons

Advertisement formats The number of advertisements per editorial is limited. Also we have adapted the ad-sizing to the smaller format for optimal exposure:

Double Page Single page Spread Spread 800x800 px min. 144 ppi

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Double Page Spread

Double Page Spread Spread 1600x800 px min. 144 ppi

Newsletter We distribute newsletters to our subscribers in Denmark, Norway, Sweden, and Finland within all clinical specialties on our digital platform.

Over the years, we have adapted the frequency of our newsletter distribution, to ensure the greatest possible opening and click rate.

View newsletter - Dermatology Click the button

The content of the newsletters is composed based on our articles with high clinical relevance. Additional specific mail campaigns are distributed related to congressional coverage or editorial campaigns.

Combine your newsletter advertisement with a MEDtalk or congress related advertisement. „I really like their newsletters and MEDtalks. They give me 10 minutes intensive updating.“ - General Practitioner

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Native advertising With our native advertisement solution, we offer to publish your article, adjusted to our editorial flow, on our channels. It will feature your chosen pictures and graphics.

Your native advertisement will be online for a total of 6 months. In the first 2 months, it will be placed in a highlighted, fixed location on the landing page of your chosen medical branch or event. Furthermore, your content will be featured in a relevant newsletter and distributed to our suited segmented subscribers.

Our requirements for your native advertisement: • •

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Max. 5,000 impacts, incl. space (.docx) 1 lead picture/photograph (.jpg/.jpeg/.png)

Congress Meetings: „Norsk & Dansk aften“ We host networking events at congresses, where specialists can share congress highlights, data and network.

For Norwegian specialists we host “Norsk” Aften” at ASCO, ESMO & SABCS in collaboration with Hai Interaktiv and at the EAN congress.

„Very nice evening with great highlights and networking“

- Specialist attendee Norsk Aften ESMO Madrid

For Danish specialists we host “Dansk Aften” at ASCO, EAN, ESMO & SABCS.

Norsk Aften ESMO Madrid

Norsk Aften ESMO Madrid

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Congress coverage In 2024 we are covering 14 international congresses across our vast diversity of medical branches.

Please note that this is only the preliminary plan for congresses. Keep up to date on our website.

ASCO GI

ASCO GU

ECCO

18 - 20 January

25 - 27 January

21 - 24 February

Breast cancer

ESMO

EULAR

EHA

15 - 17 May

12 - 15 June

13 - 16 June

ESMO GI

EAN

ESMO

26 - 29 June

29 June - 2 July

13 - 17 September

ECTRIMS

EADV

UEGW

18 - 20 September

25 - 28 September

12 – 15 October

ASH

SABCS

7 - 10 December

9 - 13 December

Event promotion Maximise attention and get more sign-ups for your meetings, webinars, konferences, etc.

BestPractice Nordic’s event promotion packages are easy to book and implement.

We can help you ensure the visibility and promotion of the events you plan and host towards relevant clinical target groups signed up to the BestPractice Nordic Platform. Instead of struggeling with building your own digital reach, you can ap into ours. Your event will be visible on the BestPractice Nordic event site and distributed to relevant target groups in our newsletters.

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BPNO share and support MSF Our specialists support MSF when they share new data & best practice with the BPNO Community.

Photo credit: Alice martins

Do you want to help...

...deliver medical care where the need is greatest?

At Doctors Without Borders, we rely on medical staff, logisticians, administrators, and many other profiles to join forces and provide medical care to millions of people caught in crises worldwide.

Currently, we are recruiting medical staff to work in our field projects.

If interested, visit your country’s Doctors Without Borders website to see job openings and read about the essential requirements, compensation and benefits, life in the field and how to apply.

Læger uden Grænser Danmark: www.msf.dk Leger Uten Grenser Norge: www.legerutengrenser.no Läkare Utan Gränser Sverige: www.lakareutangranser.se

Doctors Without Borders/Médecins Sans Frontières (MSF), 78 rue de Lausanne, Case Postale 116, 1211 Geneva 21, Switzerland

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Media plan 202 2024 Read here what our media plan looks like for the different specialties. Updated continuously.

Denmark 2024 Digital Digital / Print Event

Speciality

Jan

Feb

March

April

May

General Practitioners Nurses in general practice

Pharmacy Oncology

ESMO Breast cancer

ASCO GI & GU

Hematology

ASH Meet the Experts

Dermatology Gastro­enterology

ASCO GI

ECCO

Jan

Feb

ECCO Meet the Experts 2024 Highlights

Rheumatology Psychiatry Neurology Endocrinology

Norway 2024 Speciality

March

April

May

General Practitioners

Oncology

ESMO Breas tcancer

ASCO GI & GU

Hematology

ASH Meet the Experts

Dermatology Gastro­enterology Rheumatology Neurology

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ASCO GI

ECCO

ECCO Meet the Experts

PLEASE NOTE The deadline for sending material is always on the 15th for printed adverstisement and 22nd for online advertisement of the month before the publication is issued.

Material is to be sent to material@bpno.dk Material is to be sent to material@bpno.dk

June

July

August

Sept

Oct

Nov

Dec Meet the Experts 2024 Highlights

ASCO ESMO GI

ASCO Meet the Experts

EHA

EHA Meet the Experts

Seminar: Breast cancer

ESMO + Norsk aften

ESMO Meet the Experts

Meet the Experts 2024 Highlights

Meet the Experts 2024 Highlights EADV Meet the Experts

EADV

Meet the Experts 2024 Highlights UEGW & 2024 highligts Meet the Experts

UEGW EULAR Meet the Experts

EULAR

SABCS / ASH

2024 highligts Meet the Experts 2024 highligts Meet the Experts

EAN

June

ECTRIMS

EAN

July

EAN Meet the Experts

August

Sept

Oct

ECTRIMS Meet the Experts

2024 highligts Meet the Experts

EASD Meet the Experts

2024 highligts Meet the Experts

Nov

Dec 2024 highligts Meet the Experts

ASCO ESMO GI

ESMO + Norsk aften

ESMO Meet the Experts

2024 highligts Meet the Experts 2024 highligts Meet the Experts

EHA EADV Meet the Experts

EADV

EULAR Meet the Experts

EULAR EAN

ECTRIMS

EAN Meet the Experts

2024 highligts Meet the Experts UEGW & 2024 highligts Meet the Experts

UEGW

EAN

SABCS / ASH

2024 highligts Meet the Experts ECTRIMS Meet the Experts

2024 highligts Meet the Experts

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Media plan 202 2024 Read here what our media plan looks like for the different specialties. Updated continuously.

Sweden 2024 Speciality

Jan

Feb

March

April

May

General Practitioners

Oncology

ESMO Breas cancer

ASCO GI & GU

Hematology

ASH Meet the Experts

Dermatology Gastro­enterology

ASCO GI

ECCO

Speciality

Jan

Feb

Oncology

ASCO GI & GU

ECCO Meet the Experts

Rheumatology Neurology

Finland 2024

Hematology

March

April

ESMO Breas cancer ASH Meet the Experts

Dermatology Gastro­enterology Rheumatology Neurology

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ASCO GI

May

ECCO

ECCO Meet the Experts

PLEASE NOTE The deadline for sending material is always on the 15th for printed adverstisement and 22nd for online advertisement of the month before the publication is issued.

Material is to be sent to material@bpno.dk

June

July

August

Sept

Oct

Nov

Dec 2024 highligts Meet the Experts

ASCO ESMO GI

ASCO Meet the Experts

EHA

EHA Meet the Experts

ESMO + Norsk aften

ESMO Meet the Experts

EADV Meet the Experts

EULAR Meet the Experts

EAN

June

July

2024 highligts Meet the Experts

ECTRIMS

EAN Meet the Experts

August

Sept

ASCO ESMO GI

ASCO Meet the Experts

ESMO

EHA

EHA Meet the Experts

Oct

ECTRIMS Meet the Experts

2024 highligts Meet the Experts

Nov

Dec

ESMO Meet the Experts

EADV Meet the Experts

EULAR Meet the Experts

EAN

2024 highligts Meet the Experts

2024 highligts Meet the Experts 2024 highligts Meet the Experts

UEGW

EAN

SABCS / ASH

2024 highligts Meet the Experts

EADV

EULAR

2024 highligts Meet the Experts 2024 highligts Meet the Experts

UEGW

EAN

2024 highligts Meet the Experts

2024 highligts Meet the Experts

EADV

EULAR

SABCS / ASH

2024 highligts Meet the Experts

ECTRIMS

EAN Meet the Experts

ECTRIMS Meet the Experts

2024 highligts Meet the Experts

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Contact us, or click on a calendar to book a meeting with our sales team :

Ina Bøgkjær +45 6130 5072 ibo@bpno.dk

bpno.dk

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Peter Bøgkjær +45 2245 7262 pbo@bpno.dk

bpno.no

BestPractice Nordic | Teknikerbyen 5 | DK-2830 Virum |

Charlotte Knudtzen +45 6139 4747 ckn@bpno.dk

bpno.se

bpno.fi

sales@bpno.dk | CVR: 40114483