Mediakit 2022

NEWS

Promote your content on MEDucate!

An e-learning platform for doctors and nurses - easy and free to use.

2022 Media Kit

Get a full overview of marketing opportunities, ad formats, deadlines, prices, and publications.

1

„With the Hippocratic oath we are obliged to share knowledge and clinical practice and perhaps this explains why best practice as a concept has emerged within the field of Medicine.

It is through contineous professional dialogue and discussion of new scientific data that we strenghten medical and clinical practices for the benefit of patients.

It is a characteristic of our profession that we are commited to seek and share knowledge with colleagues and patients. Because it comes down to saving lives.“

Jan Andreasen MD and Editor-in-Chief

2

Welcome Share clinical knowledge and best practice to improve health and patient care

The mission of BestPractice Nordic is to facilitate an arena where doctors, nurses, pharmacists, and others healthcare professionals can share clinical knowledge and best practices.

We produce content segmented by clinical specialties to ensure relevance. Content is planned in collaboration with independent and experienced specialists, medical and health­care professionals, and our editorial boards.

This way our users get access to speciality-­customized content across online and offline communication channels, when doctors and healthcare professionals share clinical knowledge and best practice within their field of expertise.

We publish print magazines divided into specialized sections and offer in addition a wide range of online content, including articles, best practice guides, videos, and podcasts. Finally, we cover national and international congresses and host face-to-face events whenever possible.

Table of Contents

BestPractice Nordic users Our online users The subscribers of BPNO’s newsletters The magazines The readers of BestPractice Nordic BestPractice Nordic’s Digital Channels Magazine ads Interactive Professional Test Online platform Newsletter MEDtalk MEDcast Webinars | Get your message across – Free e-learning courses for doctors New! Advertise on MEDucate Congress and events Advertisement packages Price list Media plan 2022

4 5 5 6 7 8 10 10 11 11 12 12 13 14 15 16 17 18 20

The BestPractice Nordic platform is editorially neutral. We are funded through ads, sponsorships and donations.

Articles and content is primarily created by clinical specialists and key opinion leaders within their area of expertise. This is how we ensure a high professional standard, clinical proximity and relevance.

Editorial content providers are free to express their clinical opinion and assesment, which does not neccesarily coincide with the opinion of BestPractice Nordic.

3

BestPractice Nordic users BestPractice Nordic provides specialty targeted and clinically relevant updates and knowledge about new indications, guidelines, best practices and other measures used to optimize patient care.

BestPractice Nordic’s channels are used by doctors, nurses, and healthcare professionals in Denmark, Norway, Sweden and Finland.

presented according to national clinical practice.

Doctors, nurses, and healthcare professionals can access the online platform and receive the magazine free of charge when they have signed up and have been approved as legitimate users. „The magazines are targeted general prac­ titioners in a way that makes articles and

The content is produced in collaboration with na­tional editors and specialists, who ensure that new data from international studies or guidelines are interpreted and

MEDtalks highly relevant and applicable.“ - General Practitioner

Four countries and 11 specialties BestPractice Nordic covers 11 different specialties in four different countries. We communicate new knowledge and best practices with national differences in mind within the following fields:

Norge

Danmark

4

Finland

Sverige

•

Doctors in general practice

•

Doctors in general practice

•

Doctors in general practice

•

Pharmacy

•

Dermatology

•

Dermatology

•

Dermatology

•

Hematology

•

Endocrinology

•

Oncology

•

Gastroenterology

•

Hematology

•

Neurology

•

Oncology

•

Psychiatry

•

Rheumatology

•

Nurses in general practice

•

Hematology

•

Oncology

•

Rheumatology

•

Gastroenterology

Our online users The BestPractice Nordic online platform publishes content in Denmark, Norway, Sweden, and Finland.

The platform has a total of more than 30.000 users.

They stay up to date with new data, knowledge, experiences, and best practices on speciality targeted pages. All the content is behind a login and can only be accessed by doctors, nurses, and other healthcare professionals.

Total number of users on the online platform

37.650

Users across 10 clinical specialties in DK, SE, NO and FI.

13.700

Average number of visitors per month

The subscribers of BestPractice Nordic’s newsletters More than 11.200 users receive BestPractice Nordic newsletters with a professional update on their speciality. The average opening rate is high, as a result of a fine-mesh segmentation on the basis of specialties and interests.

„BestPractice Nordic provides new knowlegde in a professional and accessible way. Experienced

specialists write interesting articles and I like the layout the magazines.“ - Rheumatologist

More than 10.000 receive BestPractice Nordic’s newsletters

Average opening rate 47% across countries and specialties

11.000+ 47% 5

The magazines The BestPractice Nordic magazines are divided into two overall categories:

1

BestPractice Nordic – General practice

2

BestPractice Nordic – Hospitals and clinics

This magazine is published to general practitioners, nurses in general practice and healthcare professionals at the pharmacies. They face patients with general practice as the pivotal point.

This magazine is distributed to doctors, nurses and other healthcare professionals who face patients in a range of specialties within the context of private specialized clinics or hospitals.

The magazine is divided in three sections with content and articles targeted respectively general practitioners, nurses in general practice and healthcare professionals at the pharmacies.

The magazine contains an introduction across specialties and delve into medical topics relevant to anyone working in a hospital or at a clinic. Each medical speciality has its own section.

DOCTORS IN GENERAL PRACTICE

NURSES IN GENERAL PRACTICE

ONCOLOGY

HEMATOLOGY

DERMATOLOGY

RHEUMATOLOGY

PHARMACY

„The articles cover highly advanced topics in an

understandable way and offer a good overview.“ - Oncologist

6

The readers of BestPractice Nordic The magazines are distributed to doctors, nurses and healthcare professionals throughout the Nordic region. Below you see the circulation for each speciality that are issued in Denmark, Sweden, Norway, and Finland.

BestPractice Nordic

Circulation per edition

Doctors in general practice

3700

Nurses in general practice

2650

Endocrinology

450

Oncology

400

Dermatology

300

Hematology

300

Pharmacy

250

BestPractice Nordic

Circulation per edition

Doctor and nurses in general practice

1300

Dermatology

550

BestPractice Nordic

Circulation per edition

Doctor and nurses in general practice

1500

Oncology & Hematology

600

Dermatology

300

„I collect all magazines and pass them on to younger colleagues.“ - Psychiatrist

BestPractice Nordic

Circulation per edition

Oncology & Hematology

500

Rheumatology

200

Gastroenterology

200

7

BestPractice Nordic’s Digital Channels Get your message across to relevant target audiences through BestPractice Nordic’s channels.

Each speciality has its own arena with magazines and digital channels where doctors, nurses and others healthcare professionals share clinical knowledge and best practices.

When you advertise at BestPractice Nordic, you will reach your target audience very precisely since editorial content and ads are shared only with the relevant specialty. For example, content targeted towards oncologists is distributed only to oncologists, and news for general practice is sent only to general practitioners.

CHANNELS

Multichannel marketing solution

• Synergy package • Website - specialty pages • Interactive professional tests • MEDtalk • MEDcast • MEDucate • Newsletters • Congress package • Features and theme subsites

„New scientific results, useful overviews and current research.“ - Hematologist

8

MEDtalk

Newsletters MEDcast

TEST #1

TEST #2

TEST RAPPORT

TEST #3

Synergy package

Interaktive tests

Theme subsites

MEDucate Website - Specialties 9

Magazine ads In BestPractice Nordic’s magazines, we provide our readers food for thought, when we share clinical knowledge and best practices between doctors and healthcare professionals. During 2021, BestPractice Nordic will publish more than 70 magazines with an annual circulation of 60.000. Sent to doctors and healthcare professionals in the four Nordic countries.

We have lots of marketing possibilities to ensure

effective exposure. If you want to capture the attention of medical specialists you can select one or more of our formats in print – maybe in combination with our digital offerings, or an interactive professional test.

Formats:

Full page

Banderole

SPC

Full page/

Double page spread

1/2 page

2 pages

Interactive Professional Test An interactive professional test can sharpen the interest of the target group and raise awareness on various clinical issues. An interactive professional test can also uncover whether more information is needed within a specific area.

The purpose of the test is to give doctors and healthcare professionals the opportunity to test and update their knowledge. It Is a teaching tool - as stand-alone activity or in combination with articles and MEDtalks.

It cannot be combined with ads. As sponsor you will receive an anonymized report of the results, we collect.

10

TEST REPORT TEST REPORT

Online platform On BestPractice Nordic’s online platforms, users can access articles, read e-papers, take tests, watch MEDtalk or hear a MEDcast.

The focal point of all content is sharing clinical knowledge and best practices between doctors, nurses, and other healthcare professionals - peer to peer.

Our content is written by experienced and well-known specialists, which ensures high credibility and clinical professional relevance to end-users.

The site has a large number of monthly visitors, therefore a banner ad on our website is a unique opportunity to present products or deliver messages side by side relevant academic material. As an advertiser, you can buy online banners targeted the speciality that is relevant to you.

See more on: Denmark: www.bpno.dk Norway: www.bpno.no Sweden: www.bpno.se Finland: www.bpno.fi

Newsletter We distribute newsletters in Denmark, Norway, Sweden, and Finland within all clinical specialties on our the digital platform.

The newsletters are distributed at a frequency, to ensure the greatest possible opening and click rate.

The content of the newsletters is composed by articles with high clinical relevance. Additional specific mail campaigns are distributed related to congressional coverage or editorial campaigns.

within many relevant and complex topics in

You can get an overview of our special coverage in our publication schedule from page 22.

- General Practitioner

„Gives me the feeling of staying updated General Practice, quick and concise.“

11

MEDtalk A MEDtalk is a video where a specialist focuses on a clinical area. MEDtalks can be a part of a larger campaign plan as well as stand-alone. In example to recap congress highlights. In MEDtalks, special­ists who are leaders in their field, share and communicate new knowledge with their colleagues.

MEDtalk is an opportunity to get fast and up-to-date update within a speciality, or an overview of new studies and data from congresses.

„I really like their newsletters and MEDtalks. They give me 10 minutes intensive updating.“ - General Practitioner

MEDcast A MEDcast is a podcast where specialists discuss clinical practice and shares experience and best practice. The podcast as a medium is good to communicate clinical reflections. The podcast often ensures a proximity to our listeners because it speaks ‘into’ the listener’s private space.

A MEDcast can be heard on-the-go, which makes it very flexible and usable. The MEDcast is a good supplement to the articles and the MEDtalks.

BestPracticeNordicproducesandbroadcastMEDcast in Denmark for the following specialties: • General Practice • Oncology.

12

Webinars | Get your message across BestPractice Nordic wants to improve public health and patient care through dialogue and sharing best practice between doctors & healthcare professionals.

Our latest initiative is webinars within the various specialties. Here, the latest published studies are presented by renowned international experts and then put in a national perspective by the very best Danish specialists and rising stars.

Feedback from our latest webinars shows, that the format works, with great interaction and energy.

The next webinar is on “Post ASH“ and will be held on 6th january , 2022.

If you wish to hear more about our webinars, then you are welcome to contact:

Charlotte Knudtzen CEO & Partner E-mail: ckn@bpno.dk Phone: +45 6139 4747

Webinar on atopic dermatitis

Webinar on atopic dermatitis

Webinar ‘Younger Hematologists’ Best of ASH

Webinar ‘Younger Hematologists’ Best of ASH

13

– Free e-learning courses for doctors As a new service, BestPractice Nordic are now launching the MEDucate course platform in Denmark, which gives doctors easy and free access to updated professional knowledge and best practice.

The courses are with a national perspective on the latest knowledge and guidelines, our well-known videos, podcasts, tests or cases.

Get exposed on an attractive e-learning platform It is possible to buy exposure on the MEDucate e-learning platform with company logo and widget banner.

Please contact us to hear more or to get non-binding offer.

Ina Bøgkjær PM - Digital & Sales, E-mail: ibo@bpno.dk Phone: +45 6130 5072,

Testamonials of MEDucate beta-testers:

„Super well done courses. It is easily

„Fantastic courses!“

accessible, and the content variation between text, short videoes & podcast is well done“

14

„Logical and well build“

New! Advertise on MEDucate

As something completely new, it is now possible for your firm to advertise your own materials, e.g. patientcases and guidelines, podcasts, videos or webinars on MEDucate, BestPractice Nordic’s e-learning platform.

For more information contact us or send us an email at sales@bpno.dk

Please be advised that this is only a mockup and does not reflect the current MEDucate page.

15

Congress and events BestPractice Nordic covers the following congresses in 2021. It is not yet clarified, if they are held all-virtual or not due to COVID-19.

Congress San Francisco, Californien, USA

17-19 FEB

ASCO GU

The Genitourinary Cancers Symposium

1-4 JUN

Congress Bella Center, Denmark

European Congress of Rheumatology.

JUN

Congress Vienna, Austria

EHA

European Hematology Associations Annual Congress.

9-13 SEP

ESMO

Congress Paris, France

NCDV

Nordic Congress of Dermatology & Venereology.

Congress Chicago, IL, USA

3-7 JUN

American Society of Clinical Oncology Congress.

6-9 AUG

Congress Vienna, Austria

World Conference Lung Cancer 2022.

?

DEC

7-11 SEP

Congress Milano, Italy

EADV

WCLC

ASH

European Society for Medical Oncology congress.

APR

ASCO

EULAR

9-12

Congress Tivoli Hotel, Denmark

19-22

Congress Unknown

American Society of Hematology Meeting & Exposition.

European Academy of Dermatology and Venereology

6-10 DEC

Congress San Antonio Texas , USA

SABCS

San Antonio Breast Cancer Symposium.

Please note that this is only the preliminary plan for congresses and events.

Keep up-to-date at bpno.no, bpno.se or bpno.fi

16

As an advertiser, you now have the opportunity to be part of BestPractice Nordic’s coverage of the congresses.

It ensures greater visibility across channels in a relevant context and with a favourable discount.

Advertisement packages

CAMPAIGN ELEMENTS

SILVER PACKAGE

Webbanner on congress site for 6 months.

Banner-ad in a newsletter

Logo on congress site, duration 1 year.

EURO

GOLD PACKAGE

PLATINUM PACKAGE

X

X

1 banner

X

1 banner

X

2 bannere

X

X

X

X

7.400

16.800

23.950

For each congress we focus on the most interesting studies and share the most important highlights within the specialties. We share new clinical knowledge in both an international and national perspective and facilitates virtual meetings and networks that discuss and put new findings into national clinical perspective.

17

Price list Magazine - Print Advertisement Activity

Format

Full page (incl. 1/1 SPC)

Ad: 210x297 mm • SPC: 210X297 mm + 5 mm bleed

6.700 EUR

Upright size 1/2 page (incl. SPC)

Ad: 105x297 mm • SPC: 105x297 mm + 5 mm bleed

4.950 EUR

Price per piece

Special placement

Price per piece

Double page spread (incl. 1/1 side SPC)

Ad: 420x297 mm • SPC: 210X297 mm + 5 mm bleed

11.150 EUR

Banderole

Ad: 500 x 100 mm • Creasing rule: 144mm/358mm + 5 mm bleed

9.150 EUR

Back page

Ad: 210x297 mm + 5 mm bleed • SPC: 78X258 mm

8.050 EUR

Side 2

Ad: 210x297 mm + 5 mm bleed • SPC: 78X258 mm

7.500 EUR

Insert

Price on request

Print formats

Banderole

Full page

Material is to be sent to material@bpno.dk Material is to be delivered on time, by the deadline, as an attached print-ready PDF in an email.

The deadline for sending material is always on the 15th of the month before the publication is issued.

18

Double page spread 2 pages

Upright 1/2 page

Technical specifications • Format + 5 mm bleed and crop marks • Minimum resolution of 300 dpi • All images should have good contrast • Colors CMYK-separated • Minimum font size is 8 pt • Mandatory information (SPC), CMYK-seperated press optimized PDF, Fonts embedded and resolution of 300 dpi

BestPractice Nordic - Digital Advertisement Aktivitet

Format

Onlinebanner

320X320 px. (jpg, png eller gif), max 1 mb.

2.260 EUR

Onlinebanner

930x180 px. (jpg, png eller gif), max 1 mb.

2.500 EUR

Banner in newsletter

600x190 px. (jpg, png eller gif), max 800 kb.

2.950 EUR

Pris pr. måned

Please note all banners have to be done in jpg, png eller gif. We do not accept HTML5 currently.

BestPractice Nordic - Website Dynamic Content Aktivitet

Indhold

Pris pr stk.

Interactive professional tests

Professional test and post report.

13.200 EUR

MEDtalk - video

MEDcast - podcast

1 Logo-banner + 1 onlinebanner on MEDtalk specialty

16.100 EUR

Coveragetime: 6 months + 1 banner in newsletter

1 Logo-banner + 1 onlinebanner on MEDcast specialty

16.100 EUR

Coveragetime: 6 months + 1 banner in newsletter

Digitalformater

Onlinebanner

320X320 px

Online banner 930x180 Banner i nyhedsbrev 600x190 px

Onlinebanner

MEDtalk/MEDcast

Logo

Logo

Logo

Logo

MEDtalk/MEDcast

MEDtalk/MEDcast

MEDtalk/MEDcast

MEDtalk/MEDcast

MEDtalk/MEDcast

MEDtalk/MEDcast

MEDtalk/MEDcast

320x320 px

Online banner 930x180

Newsletter

Front-/Special-/eventpage

320x320 px

320x320 px

320x320 px

MEDtalk/MEDcast page

Banner i nyhedsbrev 600x190 px

MEDtalk/MEDcast newsletter

19

Media plan 2022 BestPractice Nordic publishes specialized content in the form of articles, MEDtalk, MEDcast, newsletters, professional tests and webinars in the Nordic region - all year round! More than 30.000 users stay up to date with new data, knowledge, experiences and best practices within their specialty, via specialized pages.

Digital Digital/Print

Read here what our media plan looks like for the different specialties. Updated continuously.

Denmark 2022 Speciale

Jan

Feb

March

April

May

June

Doctors in general practice Nurses in general practice

Pharmacy Oncology

ASCO GU

ASCO

Hematology

EHA

Dermatology

NCDV

Gastro­enterology Rheumatology

EULAR

Psychiatry Neurology Endocrinology Booking deadline Release date Speciale

01.12.2021

01.01.2022

01.02.2022

01.03.2022

01.04.2022

01.05.2022

29.01.2022

28.02.2022

31.03.2022

30.04.2022

31.05.2022

30.06.2022

July

August

Sept

WCLC

ESMO

Oct

Nov

Dec

Doctors in general practice Nurses in general practice

Pharmacy Oncology

SABCS

Hematology

ASH

Dermatology

EADV

Gastro­enterology Rheumatology Psychiatry Neurology Endocrinology

20

Booking deadline

01.06.2022

01.08.2022

01.09.2022

01.10.2022

01.11.2022

Release date

31.08.2022

30.09.2022

30.10.2022

30.11.2022

23.12.2022

PLEASE NOTE The deadline for sending material is always on the 15th of the month before the publication is issued.

Material is to be sent to material@bpno.dk

Norway 2022 Speciale

Jan

Feb

March

April

May

June

Fastlegen Oncology & Hematology

EHA, ASCO

ASCO GU

Dermatology Booking deadline Release date Speciale

NCDV 01.12.2021

01.01.2022

01.02.2022

01.03.2022

01.04.2022

01.05.2022

29.01.2022

28.02.2022

31.03.2022

30.04.2022

31.05.2022

30.06.2022

July

August

Sept

WCLC

ESMO

Oct

Nov

Dec

Fastlegen Oncology & Hematology Dermatology

ASH, SABCS

EADV

Booking deadline

01.06.2022

01.08.2022

01.09.2022

01.10.2022

01.11.2022

Release date

31.08.2022

30.09.2022

30.10.2022

30.11.2022

23.12.2022

Sweden 2022 Speciale

Jan

Feb

March

April

May

June

Primærvård Dermatology Booking deadline Release date Speciale

NCDV 01.12.2021

01.01.2022

01.02.2022

01.03.2022

01.04.2022

01.05.2022

29.01.2022

28.02.2022

31.03.2022

30.04.2022

31.05.2022

30.06.2022

July

August

Sept

Oct

Nov

Dec

Primærvård Dermatology

EADV

Booking deadline

01.06.2022

01.08.2022

01.09.2022

01.10.2022

01.11.2022

Release date

31.08.2022

30.09.2022

30.10.2022

30.11.2022

23.12.2022

21

Finland 2022 Speciale

Jan

Oncology & Hematology

Feb

March

April

May

ASCO GU

June EHA, ASCO

Rheumatology

EULAR

Gastroenterology Booking dealine Release date Speciale

01.12.2021

01.01.2022

01.02.2022

01.03.2022

01.04.2022

01.05.2022

29.01.2022

28.02.2022

31.03.2022

30.04.2022

31.05.2022

30.06.2022

July

August

Sept

WCLC

ESMO

Oncology & Hematology

Oct

Nov

Dec ASH, SABCS

Rheumatology Gastroenterology Booking dealine

01.06.2022

01.08.2022

01.09.2022

01.10.2022

01.11.2022

Release date

31.08.2022

30.09.2022

30.10.2022

30.11.2022

23.12.2022

PLEASE NOTE The deadline for sending material is always on the 15th of the month before the publication is issued.

Material is to be sent to material@bpno.dk

22

23

For more information

bpno.no/for-annonsorer bpno.se/for-annonsorer bpno.fi/mainostajille

24