June 9, 2017 UBJ

Page 21

STAYING ON MESSAGE WITH YOUR CLIENTS AND YOUR COLLEAGUES

| COMMUNICATE

Share Your Connections with Your Employees Your willingness to introduce your employees to those in your personal network can translate into an indirect but formidable ROI By MARCELO TORRICOS Associate, Bannister, Wyatt & Stalvey LLC

When I relocated to the Upstate from Atlanta, it was immediately clear to me what a close-knit community this is. Even in the midst of exploding growth and business, the Upstate is still a place where everyone seemingly knows everyone yet still manages to be uniquely inviting to transplants like me. I was lucky enough to have my stepfather from Spartanburg introduce me to his contacts in the Upstate when I moved here. Having someone to help me plug into the system was vital for my transition and my career. Now having established myself in the area, I increasingly see how we can all benefit from sharing and growing our professional connections. In the past few months, I have received several calls from local business owners, and clients of mine, calling on behalf of their immigrant employees facing various legal issues in their personal lives that could affect their ability to stay in the country. These employers’ attention to and care for their employees’ well-being struck me as an invaluable asset. Business owners all provide various traditional benefits to their employees (e.g., health care and 401k plans). One low-cost, high-impact benefit, however, seems not yet tapped into on a large scale. If you’re a business owner, your willingness to introduce your employees to those in your personal network who can help them establish stability and connections in their community, as well as cultivate trust and stronger work ethic in your business, can translate into an indirect but formidable ROI for you and for them in the long run. I have personally seen many clients I have helped over the years return to connect their employees with me for legal advice or representation. It takes little effort on their part, other than an introductory phone call, but

can have a significant, positive effect for their employees. After speaking with the owners, I know how much they value their team members. Making the connection to me, for example, lessens the employees’ distractions or worrying with legal matters. At the very least, productivity is increased for the employer. Industries that attract immigrant workers can especially benefit from networking business contacts with employees, where high turnover rates prevail. These employees typically move around frequently in order to get the best work and often lack a stable, personal community. It can be difficult to retain quality employees in this environment with cultural, language, and often trust barriers. When I was able to connect with employees from these industries, I helped take care of some of the personal issues in their lives causing stress and concern, thereby allowing them to be more present and committed on the job. It is a simple, universal truth: A happy home life equals happier employees who perform better. By connecting employees within a business manager or owner’s personal network, they more easily and quickly plug into the Upstate community. Establishing healthy roots in the area make quality employees more likely to stay with a business long term. We all have those go-to people and businesses we trust and always turn to for help. Whether it is the plumber you have used for 10 years or your neighbor who is also your trusted attorney, you have a natural list of individuals and companies you routinely rely on and recommend. Connecting your employees with these sorts of personal contacts allows them to have a reliable entity to call on when they are also in need of that service. Stability is valuable to everyone, so when you are able to help cultivate

It is a simple, universal truth: A happy home life equals happier employees who perform better. By connecting employees within a business manager or owner’s personal network, they more easily and quickly plug into the Upstate community.

roots for your employees, that, in turn, creates a much more stable community and environment for them, as well as establishing a positive, trustworthy relationship between the two of you. The bottom line:

Actions always speak louder than words, and showing your employees that you care about their life outside of work will encourage them to be more efficient and effective workers.

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