Lessons for the Library Sector Stuart Hamilton, IFLA Senior Policy Advisor Based upon his experiences within IFLA and the role IFLA plays worldwide regarding the human rights aspects of access to information, Stuart Hamilton strongly believed that libraries form key intermediaries in order to help those who cannot access the information they need. Like the previous speakers he stressed the importance of focusing on the end users themselves and increasing the quality of services that libraries provide. Since public libraries have a strong customer base and are sustainable institutions, they are interesting partners for other organizations. Mr. Hamilton used the different actions IFLA has taken regarding the advocacy for copyright frameworks that promote, instead of restrict, access to information as a reference point to demonstrate some key aspects of constructing a compelling message. Once again he stressed the importance of alliances between library organizations and other stakeholders together with a thorough knowledge of the specificities of the different European channels. Equally important is the collection of evidence to construct a really compelling message. To be convincing when advocating for libraries it is important to have the facts at hands. Although the gathering of good evidence materials is time-consuming and costly, it is paramount to building a strong case. Mr. Hamilton also pointed out that next to hard facts and figures, stories that feature real people and situations can help getting the message across. Mr. Hamilton concluded that library and information professionals need to consider advocacy and reaching out to policymakers as an essential part of their job. In order to support them with this IFLA created the “Building Strong Library Associations� to build capacity at national associations so that they become stronger and more effective when working on behalf of their users.
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