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3. Overarching Strategies and Methodologies
This section outlines the existing CRLL communication and engagement strategies that have informed the preparation of this CCP along with key public participation and guidance, in particular the IAP2 engagement spectrum.
IAP2 is an international association of public participation and engagement practitioners. To ensure that this CCP is effective and all communication and consultation is meaningful, the International Association for Public Participation’s (IAP2) core values 2 have been used in the development of this CCP. These are:
Public participation is based on the belief that those who are affected by a decision have a right to be involved in the decision-making process. Public participation includes the promise that the public's contribution will influence the decision. Public participation promotes sustainable decisions by recognizing and communicating the needs and interests of all participants, including decision makers. Public participation seeks out and facilitates the involvement of those potentially affected by or interested in a decision. Public participation seeks input from participants in designing how they participate. Public participation provides participants with the information they need to participate in a meaningful way. Public participation communicates to participants how their input affected the decision.
IAP2’s community engagement spectrum of participation is based on the decisions to be made and the associated level of influence (if any) the community has on project decision making, noting that the level of public engagement will depend on the likely impact of a project on communities.
Community engagement for CRL will range from informing people about the project, to consulting and involving them in meaningful decisions about key aspects of the design as well as empowering them with the opportunity for innovative initiatives. Table 3-1 below identifies examples of how the proposed CRL engagement approach aligns with the IAP2 spectrum and how communication and engagement activities will help achieve the objectives for the early works.
Table 3-1: Alignment with IAP2 Public Participation Spectrum
Inform
Website updates Social media Project newsletters and factsheets
Consult
Community information pop-up hub
Community and Business Liaison Group 3
Involve
Social impact assessments Uptown Business Association Advisory Boards / Steering Groups
Collaborate
Mana Whenua Forum Local Boards Opportunities for collaboration
Empower
Opportunities for communitydecision making will be identified through the engagement activities with
2 https://www.iap2.org.au/About-Us/About-IAP2-Australasia-/Core-Values 3 The designation conditions reference the Community Liaison Group (CLG), while the resource consent conditions reference the Community and Business Liaison Group. CLG has been used through this CCP as a common reference for the same group. Page 16 | Normanby Road Early Works
Inform
Project enquiry email and phone line Construction notifications
Consult
Stakeholder workshops, presentations and briefings
Involve Collaborate
will be identified through the engagement activities with affected parties and stakeholders.
Empower
affected parties and stakeholders.
CRLL is committed to delivering a high level of communications and engagement and the implementation of the overarching Communication and Consultation Strategy is recognised as supporting the delivery of the CRL and of building positive perceptions of the project throughout its development and delivery.
Table 3-2 provides an overview of CRLL’s communications and engagement objectives for the wider CRL Project.
Table 3-2: Communications and Engagement Objectives
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3.3 Communication and Engagement Strategic Objectives and Principles
A Communication and Consultation Strategy was first established for the CRL project in 2012, including a range of objectives and principles. These were adopted in the Pre-Construction Communication and Consultation Plan prepared by Auckland Transport (November 2015) and subsequent CCP’s prepared for the CRL construction works undertaken to date.
The engagement objectives and principles set out in the Communication and Consultation Strategy have informed and been adopted in the preparation of this CCP. These include the following
A proactive approach - approach stakeholders with information rather than sit back and wait for people to come to it with inquiries; key stakeholders and affected parties have a right to express their views and concerns about a project that has the potential to affect them.
Effective communication channels - maintain constructive links with key stakeholders by communicating on a regular basis; continual networking and presence in the business and other relevant communities; and seeking opportunities for dialogue and information-sharing.
Openness about issues - be upfront and transparent about what is proposed and provide as much certainty as possible while acknowledging that aspects of project detail is not finalised.
Responsiveness - Responses will use best practice by being timely, full, helpful, frank and detailed; key stakeholders and affected parties have a right to expect that their views and concerns will be listened to and considered in project decisions even if agreement cannot be reached.
The objectives have four areas of focus:
1. Inform stakeholders about the Project
Engage constructively with key stakeholders/target audiences, providing consistent information across the project. Maintain and enhance existing relationships for ongoing constructive engagement.
2. Explain the process and timing
Ensure key target audiences and stakeholders have an accurate understanding of the project and its implications. Explain how the planning processes work and how people can input into them.
3.
4. Educate people about the CRL
Discuss how the project fits into strategic city planning and the regional development of transport infrastructure. Minimise uncertainty and dispel misinformation.
Enhance our reputation
Being open and responsive to stakeholder feedback. Manage communications risks that may impact the project and our reputation.
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