COMMON LANGUAGE

Every discipline, including public health, has its own jargon and definitions; even common words or phrases can have different meaning for people. Establishing common language for this process is crucial for allowing effective communication and collaboration in the development of CHIP.

An area of focus is a priority that has been identified as a community health concern that takes precedence over other concerns identified in the Community Health Assessment (CHA) process. The Community Health Improvement Plan (CHIP) Steering Committee will identify three areas of focus for this CHIP cycle. These areas of focus will be prioritized for resource allocation.

An objective is a clear, measurable, specific action that needs to be achieved within a specific time frame to achieve a goal. The Public Health Accreditation Board (PHAB) requires SMART objectives, defined below:

Specific – specify what is to be achieved, by how much, and by when

Measurable – make sure that the objective can be measured (i.e., data is or will be available to measure progress)

Achievable - set objectives that are feasible for the agency

Relevant - align objectives with the mission and vision of the agency

Time-oriented - establish a timeframe for achieving the objective

A goal is a broad statement of the desired outcome or result to be accomplished by the end of this CHIP cycle.

An action item is a discrete task, event, or activity that must be accomplished, usually by a single individual or a small group or team in order to fulfill an objective.

Area of Focus: Alcohol Misuse

Goal: Prevent and reduce alcohol misuse among youth and adults in the West Allis and West Milwaukee communities.

Objective: By December 31, 2023, implement at least five initiatives directed at adults to raise awareness of alcohol serving sizes and binge drinking.

Action Item: The West Allis-West Milwaukee Community Coalition will be the lead agency on developing one public service announcement on binge drinking in adults