3.4 To be recognised as a preferred tourism destination 3.4.1 Facilitate, support and promote activities and places to visit. The interests in tourism in the area continues to grow through key regional partnerships, high-quality delivery of visitor services, an innovative approach to marketing and engagement and supporting the local tourism industry to thrive through intensive and inventive methods. The City owns and operates the Perth Hills Visitor Centre as well as several key attractions. In addition, the City’s tourism and events team work hard to serve tourism operators, activate places and spaces through regular events and to strategically position the Perth Hills as a leading destination in WA. The Experience Perth Hills brand which is the City of Kalamunda’s tourism brand has been elevated to regional status – we understand that our visitors have no boundaries and neither should we. As such, the City of Kalamunda are a pivotal player in the Perth Hills Tourism
Alliance, which has seen the regions of Kalamunda, Swan Hills, Mundaring, Armadale and Serpentine Jarrahdale come together for the promotion of the Perth Hills. All five local governments now use the Experience Perth Hills brand which has been refreshed to represent this new partnership. The Kalamunda Tourism Advisory Committee, with the support of the City, to realise the Kalamunda Tourism Development Strategy as a living document. The City is passionate about uncovering the region’s hidden and obvious potential and supporting the private sector to play their part in this growth through streamlining of statutory processes and business support. Our approach is two-fold in delivering high-quality customer service and value at our direct tourism products and secondly driving forward the growth of the local tourism industry through support, advocacy and destination marketing.
Perth Hills
3.4.2 Advocate and facilitate diversification options for rural properties to flourish. Rural Land Diversification The Pickering Brook Future Planning Blueprint Report was endorsed in November 2020, this was completed by an independent working group with Phase 2 focused on tourism opportunities currently under investigation. Phase 1 of the report involved substantial local community consultation and resulted in nine recommendations around the following areas: » Expanding the Pickering Brook townsite to the west across 14 hectares of land
» Rezoning land from Rural to Urban through a Metropolitan Region Scheme (MRS) amendment to allow for residential development » Further review of water, sewerage and bushfire management plans » Including unallocated Crown land into the Korung National Park. Detailed investigations are currently underway within the Strategy area to undertake research into the issues relating to the growth of tourism and economic development. City of Kalamunda Annual Report 2020-2021
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