HOW TO ATTRACT LEADERS TO YOUR BUSINESS E VA G R A BNE R Eva Grabner Managing Director Elite Executive Pty Ltd www.eliteexecutive.com.au 0409 59 11 88
‘Having a personality of caring about people is important. You can’t be a good leader unless you generally like people. That is how you bring out the best in them.’ Richard Branson It may be a ‘candidate strong’ market right now but that doesn’t necessarily mean there are quality candidates waiting in the wings eager to put their hand up for any new opportunity. High quality candidates know what’s important to them and as a result are either engaged quickly or they decide to stay where they are. So how do you attract them to YOUR business? According to a recent report that I read, 39% of people consider company reputation to be an important factor when deciding between jobs. Moreover, 51% will consider the opportunity to work with a company that offers them the opportunity to share and expand their knowledge and skills in a supportive and empowering environment. Top leaders are attracted to companies that offer more than personal advancement; these leaders are especially keen to access autonomy, freedom and support that they may not find elsewhere. One of the first questions I ask clients when we first meet is ‘Why would I come work for your company? You would think they would have an answer ready. Well, not necessarily so. Establishing a reputation for being a company that fosters a culture of staff retention, advancement and knowledge is a very important aspect of any successful business. Just look at Richard Branson. Virgin is all about the people.
our people the autonomy, freedom, support and a highly flexible (in everything except quality) brand image that gives them the tools to go out and make amazing things happen. It is this passion-fed formula that has allowed the Virgin Group to launch hundreds of new Virgin companies in scores of very diverse businesses and I have no doubt that it will continue to do so for many years to come.’. Richard Branson, Passionate Leadership. In short, employers need to establish themselves as leaders to attract leaders. I have written an eBook “How to attract top talent to your business”. I would love to send you a free copy, just email me at eva@ eliteexecutive.com.au
Eva is an Executive Recruiter and Search Consultant with nearly a decade of experience across a multitude of industries. She provides a more personalized, one-on-one service, working alongside her clients so that she can learn about, and understand, their business, people and especially, their culture. With an extensive global network and current knowledge on market conditions, Eva prides herself on her ability to quickly identify the best individuals for her clients ensuring that a high performer is appointed for a vacancy and that they are the right person for your business. Elite also offers a HR Consulting service for small business owners and has a team of highly qualified HR and IR experts providing clients with a more personalised and tailored HR support system enabling them to free up their internal resources and achieve their business goals.
‘One of the key elements of what has become known as ‘the Virgin way’ is giving
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