BBFC Vision Statement

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‘The BBFC: A Trusted Guide to the Moving Image’ What is the BBFC? A highly expert and experienced regulator of the moving image (especially film, video/DVD and video games), and also a service provider for new and developing media. Why do we do what we do? The BBFC regulates not just as a statutory designated authority but also because we serve a socially useful function. Through the efficient classification of the moving image into advisory and age-related categories, the provision of consumer advice and the maintenance of our archive: we give the public information that empowers them to make appropriate viewing decisions for themselves and those in their care. We help to protect vulnerable viewers and society from the effects of viewing potentially harmful or unsuitable content while respecting adult freedom of choice. we provide media industries with the security and confidence of cost-effective, publicly trusted regulation and help to protect providers of moving image content from inadvertent breaches of UK law. we are able to assist Trading Standards officers in their enforcement role How do we operate? We are open and accountable. As an independent, self-financing regulator, we are mindful of our unique position and proud of the trust that our expertise and integrity have built with the industry and public. We are passionate about the moving image and balance our duty to protect with a respect for the right to freedom of expression. We acknowledge and reflect the cultural diversity of the UK, and anticipate and embrace change. Throughout the BBFC, we value and respect the needs of stakeholders, promoting team work and long term commitment for all staff in an atmosphere of support and co-operation. What do we intend to do over the next 5 years? Through investment in the BBFC’s physical and human resources, especially the experience and expertise of staff, we will: Continue to regulate film, video/DVD and video games in a manner which maintains the support and confidence of the industry and the public Embrace technological change and opportunities in new media Respond to changing social attitudes Enhance our standing as a centre of excellence in regulation Actively promote the BBFC as a valuable social resource Lead and innovate in media education and research Develop new partnerships This will ensure that the BBFC approaches its 2012 centenary as an independent and trusted resource; a high profile key brand that instils confidence across a range of media; a healthy cultural presence; and an enjoyable, inclusive and dynamic place to work.

David Cooke – Director Sir Quentin Thomas – President Ewart Needham – Chairman January 2006


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