Guy Magazine scheme of learning sept 2011

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Aims & Objectives

What will students do?

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Homework

AS Media Studies Term One Six Week Scheme of Learning Week One

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2 1

Photoshop design – setting up a CD design project (120mm x 120mm); simple adjustments to JPEGs (hue saturation, using curves etc.)

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Photoshop design – CD design project

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Photoshop design – CD design project

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Photoshop design – CD design project

Week Two

Week Three

Week Four

Week Five

Week Six

Ice Breakers & getting to know you games; students fill out pro­forma about media skills (whether they have used Photoshop before etc.) Teacher introduces the CD Design project; students begin gathering pictures of their favourite CD covers. Introduction to Photoshop – setting up a file; setting up a text box; simple image manipulation

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Working with Blogs – students set up their Foundation Portfolio Blog

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Key features of a magazine contents page – development of textual analysis skills, house style and target audience

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College Magazine Project

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College Magazine Project

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College Magazine Project

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Students start Research and Planning (Magazine Analysis)


Lesson

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1 12/9/11

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Topic

Intro to PhotoshopPhotoshopIce breakers Introduction to

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Aims & Objectives

What will students do?

Resources

Students should be able to: Recall the names of a few members of the group; List their production skills; Target set their hope for the year; Set up a simple Photoshop file and begin experimenting with some of the functions of Photoshop.

Complete getting to know you games and ice breakers; Fill out pro­forma and target set; Experiment using Photoshop; Begin planning and sketching ideas for the CD Design project (including coming up with the names of a band and arranging models, props etc)

B32

Students should be able to: Set up a Photoshop file; Use Photoshop to manipulate image Set up a text box

Set up a Photoshop file B32 Teacher will demonstrate a Photoshop technique (Pink CD cover to show using coloured boxes and playing with opacity levels) Teacher will demonstrate how to achieve the effect using found images Students will copy the teacher Students will then apply a range of Photoshop techniques to found images and text

Homework


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Lesson

Topic

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Aims & Objectives

What will students do?

Resources

Students should be able to:

Teacher introduces some of the basic functions of Photoshop;

Internet

Import JPEGs into Photoshop

Type text in Photoshop

Teacher demonstrates: Adjusting hue/saturation levels Playing with curves Turning an image black and white Duplicating layers – turn top layer black and white – leave bottom layer colour – adjust the opacity of the top layer

Add some effects to text

Teacher demonstrates opening a new Photoshop file:

Import text from Da Font

Size: 120mm X 120mm

Adjust levels and add effects to JPEGs

CD Design Project

2 19/9/11

Teacher demonstrates using Text Boxes for a Band Logo & applying simple effects (e.g. outer glow, inner glow etc) Teacher demonstrates importing font from www.dafont.com; **To import from Da Font you need to: Go to www.dafont.com Find a text you like Type in the name of your Band in the preview box (Try to get your text preview as large as possible) Print screen the preview of your band’s name in the font style you like Paste the print screen into Photoshop Crop the image so you only have the name Drag and drop the CD name onto your CD cover Go to Image – Free Transform – and adjust the size of the text To make the White Box disappear change the blend mode to MULTIPLY (to do this double click and the text) Students experiment with some of the basic functions

Cameras Photoshop

Homework


Lesson

2

Topic

CD Design Project

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Aims & Objectives

What will students do?

Resources

Students should be able to:

Teacher recaps some of the main functions of Photoshop:

Internet

Demonstrate skills development using Photoshop

Opening a file Importing JPEG photos into a file Using Free Transform tool to adjust size of photo Setting up text boxes Simple text design Manipulating text layout and orientation Students given time to consolidate practical production skills

Cameras Photoshop CS3

Homework


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Lesson

Topic

Aims & Objectives

Students should be able to:

CD Design Project

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3 26/9/11

Use the History Brush Use the Magnetic Lasso Tool Change the Opacity of Layers Make colour boxes and change the Opacity of colour boxes Place text into coloured boxes

What will students do?

Resources

Teacher recaps some of the key Photoshop functions covered during the CD Design project

B32

Teacher demonstrates: Using the History Brush (followed by student practise) Using the Magnetic Lasso Tool (followed by student practise) Change the Opacity of Layers (followed by student practise) Make colour boxes and change the Opacity of colour boxes (followed by student practise)

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CD Design Project

Place text into coloured boxes (followed by student practise) Students should be able to: Consolidate production skills Complete CD Design Project

Students will agree SMART production targets with the teacher; teacher asks students to break the lesson down into 15mins sections, with targets for each 15mins.

B32

Homework


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4 3/10/11 2

Topic

Aims & Objectives

What will students do?

Working with Blogs

Lesson

Students set up their blogs, Slideshare and Twitter accounts.

Students spend the first part of the lesson setting up their blogs at www.blogger.com and tweets at www.twitter.com; their slideshare accounts at www.slideshare.net; their survey monkey accounts at www.surveymonkey.com and their issu accounts at www.issuu.com;

Image Analysis

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Students should be able to:

Teacher runs through the SIGNS AND MEANING: SIGNIFIER & SIGNIFIED presentation – students complete tasks on slides 8 and 9

Define the SIGNIFIER and SIGNIFIED meaning of a picture and moving image extract

Teacher runs through the INTRODUCTION TO AUDIENCES presentation

State the differences between mainstream and niche media products

Students complete activity on slide 6 of the INTRODUCTION TO AUDIENCES presentation

Apply USES AND GRATIFICATIONS MODEL to their own media usage

Teacher states that all media products aim to appeal to the VALUES, ASPIRATIONS and LIFESTYLES (VALS) of the target audience.

Define and apply VALS (Values Aspirations and Lifestyles) to a range of magazines

What would students say are the VALS of the typical: NUTS reader Kerrang reader Mixmag reader NME reader Q reader Teacher sets the College Magazine Project – Students define the VALs of their target audience and begin layout and designs.

Resources

Internet

Homework

Buy 3 music magazines


Lesson

1

Topic

Introduction to College Magazine Project

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Aims & Objectives

What will students do?

Resources

Homework

Students should be able to:

Teacher runs through the main requirements of the college magazine project

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Take MCU photo (if not completed in class);

State the requirements of the College Magazine Project List some of the key features of a college magazine Take a Medium Close Up photo for their front cover Sketch ideas for the layout and design of their college magazine

Students state some of the features they would expect from a college magazine e.g: Dealing with exam stress How to write the perfect essay Dealing with finances Making the right Uni choice Music/gig reviews etc Students complete some initial research on existing student magazines Teacher explains that the front cover MUST BE MCU! Students take MCU photos for their front cover;

College Magazine Project

5 13/9/10

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Students will agree SMART production targets with the teacher; teacher asks students to break the lesson down into 15mins sections, with targets for each 15mins.

Students sketch front cover and contents page designs for their college magazine Students will agree SMART production targets with the teacher; teacher asks students to break the lesson down into 15mins sections, with targets for each 15mins.

Foundation Portfolio Workbook 2010 Cameras

Take original images for the college magazine contents page;


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Lesson

Topic

Introduction to Photoshop

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6

3 27/9/10

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Introduction to Photoshop

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Aims & Objectives

What will students do?

Resources

Homework


Lesson

2

Topic

Introduction to Photoshop

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Aims & Objectives

What will students do?

Resources

Students should be able to:

Teacher recaps some of the main functions of Photoshop

Internet

Complete College Magazine front cover

Students given time to consolidate practical production skills

Foundation Portfolio Workbook 2010

Students negotiate SMART targets with teacher Must include: An original MCU photo A masthead Some cover lines

Cameras Photoshop CS3

Homework


Topic

Aims & Objectives

What will students do?

Resources

Teacher recaps some of the main functions of Photoshop

Internet

Complete their college magazine contents page

Students given time to consolidate practical production skills

Foundation Portfolio Workbook 2010

Introduction to Photoshop

Lesson

Students should be able to:

Uploading to Blogger

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Students should be able to:

Teacher demonstrates how to save a Photoshop file as a JPEG

Internet

Complete the college magazine front cover and contents page

Teacher demonstrates uploading JPEGs to Blogger.com

Foundation Portfolio Workbook 2010

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Students negotiate SMART targets with teacher Contents Page must include:

Cameras

The word CONTENTS; A small version of the college magazine masthead; A list of articles that would appeal to students with page numbers; A letter from the editor (optional); A couple of original images;

Photoshop CS3

4 4/10/10

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Students negotiate SMART targets for the lesson Save the work as a JPEG Upload the work to their blogs Write a little bit about what they have learnt from the project

Cameras Photoshop CS3

Homework


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Topic

Aims & Objectives

What will students do?

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Homework

Friday 8th October Students to complete College Magazine Project (Tasks 1­12) 5 11/10/10

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Image Analysis

1 Students should be able to:

Define the SIGNIFIER and SIGNIFIED meaning of a picture and moving image extract

Teacher runs through the SIGNS AND MEANING: SIGNIFIER & Internet SIGNIFIED presentation – students complete tasks on slides 8 and 9

State the differences between mainstream and niche media products

Teacher runs through the INTRODUCTION TO AUDIENCES presentation

Apply USES AND GRATIFICATIONS MODEL to their own media usage

Students complete activity on slide 6 of the INTRODUCTION TO AUDIENCES presentation

Define and apply VALS (Values Aspirations and Lifestyles) to a range of magazines

Teacher states that all media products aim to appeal to the VALUES, ASPIRATIONS and LIFESTYLES (VALS) of the target audience. What would students say are the VALS of the typical: NUTS reader Kerrang reader Mixmag reader NME reader Q reader

Buy 3 music magazines


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Lesson

Topic

Aims & Objectives

What will students do?

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Homework

Internet

Complete task 14

Teacher runs through AUDIENCE PROFILING presentation Define AUDIENCE PROFILING

Define the Audience for their new music magazine

6 18/10/10

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Main features of Contents Page and DPS

Research the audience for their three chosen existing music magazines

Students write an audience profile for their new music magazine including VALs Students try to find an audience profile for the three existing music magazines they are analysing for tasks 14­16 including VALs

Students should be able to: Define the key features of a Contents Page State the reasons why magazines have contents pages

Teacher presents a range of different Contents Pages and discusses with students some of the key stylistic features – students complete JIGSAW Activity – matching the Contents Page with the Front Cover

State the ways in which the contents page appeals to the target audience and reinforces the house style of the magazine

Students suggest ways in which the Contents Page is structured so as to appeal to the target audience

List some of the key features of a double page spread

Teacher presents some of the key elements of a double page spread including: Pull Quote By Line Drop Cap Lead Image Column Standfirst White space Guttering

Analyse a Kerrang DPS using some technical language

Students are given a DPS from Kerrang to look at and quickly


Lesson

Topic

Aims & Objectives

What will students do?

Resources

Homework

Internet

Complete tasks 14 ­ 16

read – they must answer the question ‘How does the journalist use written language to appeal to the target audience? What specific words are used? What is the overall tone and register of the article? Why would the words appeal to the target audience? What direct quotes are used and why? What descriptive language is used and why?

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Analysis Workshop

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Students should be able to: Present their three chosen existing music magazines for analysis

Present and discuss their choices of existing music magazines (Task 13)

Decide which DPS from the magazine they want to analyse

Decide on which DPS they will analyse (one DPS from each magazine – three in total)

Scan front cover, contents page and DPS from each of their three magazines

Scan front cover, contents page and DPS from each of their three magazines

Agree SMART research targets with teacher

Begin the process of analysis – TASKS 14 ­ 16

October ½ Term


Lesson

Topic

Magazine Analysis

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Aims & Objectives

What will students do?

Students should be able to: Type up notes for tasks 14 – 16 onto Powerpoint

Students will agree SMART research targets with the teacher

Stretch and Challenge students can progress onto TASK 20 – Presentation must include scanned pre­production mood­boards images from the three magazines – front pages, contents pages, and DPS’ Agree SMART analysis targets with the teacher

Magazine Analysis

8 1/11/10

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Students should be able to: Type up notes for tasks 14 – 16 onto Powerpoint

Students will agree SMART research targets with the teacher

Stretch and Challenge students can progress onto TASK 20 – Presentation must include scanned pre­production mood­boards images from the three magazines – front pages, contents pages, and DPS’ Agree SMART analysis targets with the teacher Upload presentations to Slideshare and embed onto blog

Resources

Homework


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Lesson

Topic

Aims & Objectives

What will students do?

Audience Research

Friday 5th November Students to complete Magazine Analysis (TASKS 13 – 16)

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Students should be able to: Define the following ways to target an audience:

Teacher re­caps the INTRODUCTION TO AUDIENCES presentation

demographics: psychographics: market research: media technologies: platforms to

9 8/11/10

List some of the benefits of Reader Profiles

Students read the NME reader profile – students suggest the ways in which this reader profile is useful to: Journalists Photographers Advertisers

Decide on 10 essential questions for their magazine research questionnaire

Teacher outlines some essential (Age, Gender) and some suggested questions for their questionnaire (Task 17) Teacher demonstrates using Survey Monkey Students type up their questionnaires onto Survey Monkey and post Survey link onto their Facebook profile for friends to complete

Resources

Homework


Lesson

Topic

Aims & Objectives

What will students do?

Photoshop Production

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10 15/11/10

Photoshop Production: Brushes

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Students should be able to:

Reader Profile

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Students should be able to:

Use brushes from www.psbrushes.net

Teacher presents the www.psbrushes.net site and demonstrates how to download brushes from the site

Manually adjust brushes

Teacher demonstrates how to manually adjust the brush settings in Photoshop Students given time to practise techniques demonstrated Stretch and Challenge students move onto tasks 19 ­ 22

Produce a Reader profile in Photoshop (similar to the NME Reader Profile) that presents some of the facts and findings from the survey questionnaire

Collate responses from Survey Monkey survey Print screen the Survey Monkey pie charts into a powerpoint presentation Use Photoshop to present results in a visually interesting way

Resources

Homework


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Lesson

Topic

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Aims & Objectives

What will students do?

Reader Profile must also have pictures of brands they value (as in the NME Reader Profile)

(similar to the NME Reader Profile) Upload all presentations to Slide share and embed onto blog

Photoshop Production

Friday 19th November Students to complete Audience Research (TASKS 17 – 18)

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Students should be able to:: Produce a mood-board of images that students find interesting and inspirational; State the specific genre and describe the house style of their original music magazine ; List the magazines that have influenced the new magazine’s house style;

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Draw a draft front cover of their original music magazine that includes Masthead and slogo.

Teacher will present a number of magazine layouts and designs for students to respond to (both mainstream and niche) Teacher talks through how certain effects (e.g. brush effects, lighting, use of font etc.) were achieved Students complete the following tasks: Produce a mood-board of images that students find interesting and inspirational; (Task 20) State the specific genre and describe the house style of their original music magazine ; List the magazines that have influenced the new magazine’s house style; Draw a draft front cover of their original music magazine that includes Masthead and slogo (Task 19)

Resources

Homework


Lesson

2

Topic

Magazine Planning

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Aims & Objectives

Students should be able to: Complete front cover flat plan Decide on masthead design Decide on who will feature on front cover and DPS Arrange interviews and photo­ shoots Begin sketching ideas for layout of DPS

12 29/11/10

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What will students do?

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Homework


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1 13 6/12/10

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14 13/12/10

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Friday 17th December Students to complete Magazine Planning (TASKS 19 – 22)

Resources

Homework


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Christmas

17 3/1/11

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Aims & Objectives

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Homework


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2

18 10/1/11

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Aims & Objectives

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19 17/1/11

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Aims & Objectives

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1 20 24/1/11

2 21 31/1/11

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Aims & Objectives

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Aims & Objectives

What will students do?

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1 22 7/2/11

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Friday 11th February Students complete Music Magazine (TASKS 23 – 28)

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Homework


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Aims & Objectives

What will students do?

23 14/2/11

February ½ Term

25 28/2/11

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Resources

Homework


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2

26 7/2/11

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Aims & Objectives

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Aims & Objectives

What will students do?

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Friday 11th March Students complete Critical Evaluation (TASKS 29 – 30)

Resources

Homework


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