City & State Magazine_10172016 - 40 under 40 New York City

Page 46

46

CityAndStateNY.com

October 17, 2016

Where did you go to college? Loyola University in Maryland, undergrad; MIT, master’s If you didn’t work in politics/government, what would you do? Work as a criminal defense attorney

“I If you didn’t work in politics/ government, what would you do? Work as a criminal defense attorney

Laura Rothrock VICE PRESIDENT, NICHOLAS & LENCE COMMUNICATIONS

Birthday: 1/21

F I’M NOT STRESSED, I’m bored,” Laura Rothrock says. “Always feeling like there’s a fire to put out, it’s really motivating to me.” It’s a good quality for a woman who deals with “a lot of phone calls, a lot of emails, a lot of meetings” on a daily basis. “I like taking a problem, coming up with a solution, and seeing it through to completion,” she says. Rothrock is a lobbyist “in the broader sense of the word,” having managing about 20 client accounts “from start to finish” for industry trade organizations, real estate organizations and other various groups and entities. A wel l-honed sk i l l of her s i s motivating people to call her back. “I make jokes that I’m someone who professionally annoys people,” she says. “I have strategies around if someone doesn’t get back to me right away.” “In New York City at least, lobbying can be a dirty word,” she says. But she sees her work as a public service by giving a voice to all interests. “A lot of times, City Council members aren’t thinking about how it will affect industry,” and it’s her job to make the elected officials aware of what impact proposed legislation could have. Rothrock counts winning the trust of her clients and their referrals as the measure of her accomplishments. But all of that takes a backseat to her biggest accomplishment: “My son,” she says.