Higher View - Issue 19

Page 162

HIGHER LIFE

MY HIGHER LIFE

Sesil Arzadian Sesil Arzadian, general manager of Anton Jewellery, shares where her passion for jewellery came from and what makes Anton so unique... ANTON珠宝商总经理塞西尔·亚莎里安(SESILARZADIAN) 分享她对珠宝充满热情的由来和ANTON这个家族品牌的 独特之处。 Could you tell us about the history of Anton? 您能和我们谈一下ANTON的历史吗?

Our rich heritage spans over 53 years. My father, Mr Anton Bahar, began as a jewellery manufacturer and very quickly became synonymous in Australia for the finest quality jewellery coupled with exceptional value and service. My brother Sevan and I now manage the Anton business, which is home to a collection of Australia’s most exceptional jewellery and rare watch collections. ANTON经历53年传承,有着丰厚的底蕴。我的 父亲安东·巴哈尔(ANTON BAHAR)最初是一 位珠宝制造商,他制作的珠宝品质上乘,价值不 凡,再加上卓越的服务,很快就在澳大利亚获得 了认可。现在我的哥哥塞万(SEVAN)和我负责 ANTON的经营,我们这里有澳大利亚最具特色 的一系列珠宝和珍稀腕表。

How important is the family aspect to the business? 家庭对于生意有多重要?

We are a family owned and operated business, and we make decisions and set goals as a family. This is the way our company has grown. We are also very hands on, from the designing, to the buying, to servicing our clients. This is what makes Anton unique. We give our clients the whole experience and share the magic we create. ANTON是由家族所有和经营的企业,我们作为 一个家庭共同做出决定,设定目标。我们的公司 就是以这种方式发展起来的。这种方式有时候 也会遇到挑战,但是家庭是家庭,生意归生意。 从设计到采购,再到顾客服务,我们彼此各有分 工。ANTON正是因此而与众不同。我们为顾客提 供全方位的体验,和他们分享我们创造的魔力。

What is it that draws you to jewellery? When did you get involved in the brand?

珠宝有什么吸引您的特点?

您是从什么时候开始涉足家族品牌的?

There is a message of empowerment in jewellery. I feel confident and strong when I’m wearing jewellery, and I think this can be said for both women and men. I feel each piece means something and generally holds some personal sentiment to the person wearing it.

I was born into the business, and as a child I watched my dad work countless hours designing and manufacturing jewellery. I then saw my brother follow his lead. They were so passionate and determined together. I realised from a very young age that I wanted to be a part of the magic, and my love for jewellery grew from there. 我从出生就开始接触家族生意。小时候,我看 到父亲一连好几个小时专注地设计和制作珠 宝,后来我看到哥哥追随父亲的脚步,开始设 计、采购和挑选钻石和宝石。他们一起工作的 时候是那么地充满激情和执着。于是我从很小 的年纪就知道,我希望加入这个充满魔力的事 业,我对珠宝的热爱从那时候就开始了。

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珠宝传递着一种信息,能让人感觉自己强大。我 佩戴珠宝的时候会感到自信,我想不论男士还是 女士都会有同样的感觉。我认为每件珠宝都有其 意义,一般来说,珠宝会展现出佩戴者的一些个 人的、独特的感悟。

maintaining a family atmosphere, makes us unique in Australia. 毋庸置疑的才华、值得珍藏的稀世钻石和珠宝、 最令人难以置信的价值、卓越非凡的顾客服务以 及和睦良好的家庭氛围,这一切使得ANTON在 澳大利亚显得与众不同、独一无二。

Is Anton Jewellery focused on evolving the designs or maintaining the legacy? ANTON的核心是推陈出新还是继承传统?

Anton is focused on creating a unique design using the highest grade diamonds and gemstones, while offering our clients value for money. Our future is about building the Anton brand and leaving a lasting legacy. ANTON的核心在于用最高等级的珠宝和宝石创 造独举世无双的设计,让顾客感到物超所值。我 们未来发展的核心是建立ANTON品牌,创造经 久流传的传奇。

The best advice you’ve ever received? 您曾收到过的最好的建议是什么?

ANTON在澳大利亚是独一无二的吗?

My dad is an entrepreneur and his words to me growing up were, “If you put your mind to it, work hard at it, you can do it.” This motto continues to take our family business from strength to strength.

I think the fact that we offer rare diamonds and gemstone jewellery coupled with exceptional customer service, while still

我的父亲是一位企业家,在我成长的过程中,他 常对我说: “事在人为”。也正是这一格言不断推 动着我们的家族生意变得越来越好。

Is what you do unique in Australia?


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Higher View - Issue 19 by Citrus Media - Issuu