Circular Economy Customer and End-User Journeys Exploring benefits, sacrifices and value potential for Circular Economy Value
Sacrifices
! Benefits
Exp C
erience
or Touchpo
P re ness and purchase Aware
ints
C
P
C
C
Customer:
er
u
P C
Du
ei vi
a ft
P
se
ng
st
or
Market size:
ri n g an d use
End User
Customer
Scenario:
Po
L o y a lt y
End-user:
Re
C
C
c
C
!
Adapted from Nielsen (2019)
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