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Interview with Karel Kinders, Managing Director SAS Netherlands
Giving organisations insight in what they do not yet know SAS specialises in business analytics: descriptive and predictive analyses, which often combine internal and external sources of information. This enables customers to proactively gain appropriate insights, so that they can make better decisions in less time. With innovative solutions for vertical markets within an integrated framework, SAS helps customers create added value in more than 45,000 locations. Karel Kinders has been Managing Director at SAS Netherlands since 1 November 2008. He has had various management positions at Cognos, Siebel and Oracle. He now has some thirty years of experience in the software industry. As a company, how would you prefer to be seen by the CIO? Karel Kinders: “We want to be the definitive information partner, by assisting the CIO in continuously meeting information needs. We aim to provide them with new insights and knowledge which are relevant to their organisation. Helping customers gain understanding and control of business issues means they can improve their performance and make well-founded decisions more rapidly. This can be customer information to aid targeted marketing campaigns, capital calculations for risk management or management of performance indicators and sustainability. The analyses can serve commercial interests, but can also be used in healthcare, where we can create cost visibility and analyse the quality of individual treatments. We also help different government agencies to provide better service to citizens, monitor successes and comply with policies. We provide the power to be predictive and create insight into what organisations do not yet know.” How can you help a CIO? “With the SAS Business Analytics Framework, SAS provides a foundation for specific business
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solutions (ranging from data integration to analysis), which enables the organisation to better understand the past, monitor the present and prepare for the future. By efficiently and continuously providing relevant management information a CIO is providing exactly what the directors are asking for. This can involve customer data for marketing or computational models for risk management, or more. SAS supplies standard solutions on the basis of which management can make fact-based decisions. With SAS solutions, the data can be accessed from different environments and databases. An integrated end-to-end solution with the advantages of flexibility and scalability. Deployable in heterogeneous and rapidly changing environments, with a low TCO, total transparency and proven technology. We help companies with predictive capabilities allowing them to calculate the optimum moment when machines have to be serviced. We also create visibility of fraud cases from masses of data, so that measures can be taken at a personal or a group level. With SAS, marketing and sales staff can create distinct customer profiles, so that targeted offers can be made to each customer group. Depending on its needs, an organisation may opt to deploy just one component of our Business Analytics Frame work. Components such as data integration, data quality, analytics and reporting are simple to integrate in an existing infrastructure and can be up and running in a few weeks.”