ADVERTORIAL
LG’S NEW FRIDGE GOES GREEN TO HELP SAVE ENERGY LG recently launched its new large-capacity side-by-side refrigerator with ‘Door-in-Door’ feature in the Kenyan market. The fridge will help households go green in a bid to save on your energy bill and reduce your carbon footprint.
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peaking during the launch, LG’s managing director in charge of East and Central Africa business, Janghoon Chung, said that the new addition to the company’s consumer-centric home appliance’s portfolio is designed with features that increase efficiency and save energy. In Kenya there are various problems facing the energy sector, some of which include: inadequate power supply capacity, over-dependence on hydro-power, shortage of transformers and overstressed distribution network and long delays in development of power infrastructure. According to SoftKenya.com, these are some of the problems the Ministry of Energy is looking to deal with due to ongoing expansion projects and the alignment of the sector with Vision 2030 and the Constitution. With such problems facing the industry, Kenyan citizens can assist the government by employing practices that save energy, which will also benefit them with a lower energy bills and much smaller carbon footprints. Some of the more orthodox innovations that people in Kenya use in trying to save electricity includesthe installation of solar panels in a bid to harness the sun’s power; one of the benefits of living here is that the sun’s often shinning. Another innovation is the energy-saving bulb, which has become a common household utility in many a Kenyan home. LG has now taken a step in the right direction, in trying to assist in the reduction of its customer’s carbon footprint through the launch of this fridge, which comes with new and innovative technologies. This new refrigerator is designed to offer convenience to our customers. Its impeccable design and unapparelled high energy efficiency makes it the best model in the Kenyan market thus far,” said Chung. “We are further making advancement in cutting-edge, innovative and intuitive technology across our wide spectrum of electronics, an attribute that has worked to place LG in a very favorable position as a market leader.” The new refrigerator is fitted with an inverter linear compressor that ensures maximum
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energy savings, LG’s space-saving frame and slim insulation technology to increase storage capacity, LG’s Nature FRESH system that works to keep foods fresher for longer periods. LG Fresh Balancer that maintains optimal humidity and temperature levels for specific food items, such as fruits and vegetables as well as Pure N Fresh that actively circulates purified air evenly throughout the refrigerator. The new Door-In-Door fridge model also has a space that stops up to 41 percent of cold air escaping each time the fridge is opened. It also has redesigned and increased Door-inDoor™ Compartment providing wider view of the contents stored inside. Other compelling features include improved water and ice dispensing system and exterior design with an option of premium metal finish or a black stainless steel that is both fingerprint and scratch resistant. The new set that boasts more than 668 liters of storage capacity is a premium tier refrigerator and more superior than the company’s previously designed side-by-side models. The ‘Door-in-Door, mega-capacity refrigerator has shelves built into the first set of doors, which then open around a second set of doors, of the main fridge compartment. The refrigerator will be available in all leading supermarkets and LG shops country-wide. CIO EAST AFRICA | MAY 2017 | www.cio.co.ke