Cinema Technology Magazine - June 2019

Page 38

COCA-COLA

IT’S THE

REEL THING! Coca-Cola’s love affair with the movie industry It may just be a fizzy beverage, but the cultural giant that is Coca-Cola has stamped itself on the film world almost for as long as the movie industry has existed. Melissa Cogavin explores the impact the drinks giant has had — and continues to have — throughout our movie theatres.

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Cinema Technology Magazine - June 2019 by Cinema Technology Magazine - Issuu