D-BOX:
Bringing movies to life through motion for 25 years
F E AT U R E
As moviegoers worldwide enthusiastically return to cinemas, premium theatrical options are increasingly in demand. Having spent nearly three years watching movies from home, consumers are craving an elevated experience only found in movie theaters!
Nikki Daniel, Marketing Manager, D-BOX
W
hile more popular than ever, these enhanced formats that keep people coming back for more aren’t actually new. As a matter of fact, D-BOX—an immersive
premium
experience—is
celebrating its 25th anniversary this year!
For nearly three decades, D-BOX has used haptic technology to bring movies to life through a unique combination of movement, vibration and texture hand-coded by haptic designers to synchronize perfectly with the onscreen action and sound. With over 65,000 haptic effects, movie-goers feel as if they are truly part of the movie, not just a passive observer. They can experience the action, excitement, thrills and drama first-hand, regardless of whether a movie features heavy duty explosions or superheroes swaying through the sky. Based in Montreal, D-BOX launched its theatrical business on one screen in Los Angeles with the release of Fast and Furious in 2009. Fourteen years later, D-BOX has coded 2,500 films – including this year’s 10th installment of the Fast franchise – and are featured in over 500 theaters (820 screens) in 39 countries worldwide. This year alone over 60+ films will be coded more than any other premium format! With 19,400 seats equipped globally, D-BOX is a leading supplier to top exhibitors including Cineplex (Canada), Cinemark USA, Cinemark International, Hoyts (Australia), Kinopolis (Germany), Cinesa and many more.
www.cinema-technology.com
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