Cinema Technology - December 2021

Page 48

C T C

U P D A T E

Bringing Audiences Back, Supporting the Recovery Richard Mitchell, President, Cinema Technology Community (CTC) THE GREAT news is that cinema is back, audiences are

countries, making CTC the world’s largest cinema technology

returning and box office revenues are recovering - with the

trade organisation. This scheme will remain in place until the

recent UK figures for “No Time To Die” in particular proving to

end of February 2022 (visit cinema-technology.com for details).

be nothing short of remarkable. We’ve proved the doomsday

And as we emerge from the pandemic, CTC’s focus has

merchants wrong (again), cinema remains as resilient as ever -

now moved to supporting cinemas to ensure that presentation

battered and bruised perhaps, but far from irrevocably broken.

excellence remains a top priority. The team has been working

It remains to be seen how complete the global recovery is yet,

on an ambitious project to provide a set of test materials for

however the indications are that the climb back is very much

event cinema, to be rolled out over the coming months. We’re

underway, with increasing momentum.

also revisiting our Projection Handbook to provide significant updates to this valuable resource and

The CTC has, over the past 20 months, supported the

Join our cause

are actively pursuing the restart of our

seminars and podcasts, our team has worked tirelessly to

Behind everything that we

bridge the inevitable skills gap that’s

create a platform to educate, collaborate and inform the

do at the Cinema Technology

likely to exist as a result of the pandemic.

industry. We wanted to ensure that when the recovery

Community is a passion for

But as the industry rebuilds, it

commenced, our members would be in the best possible

ensuring

position from a technical perspective to provide amazing

have

movie-going experiences once again. And the global

experience possible. If you

commitment to diversity and equality

community responded.

share that ambition, please

in our industry remains strong and we

Our free Community Membership scheme saw our global

join our community today by

recently recorded a second series of

membership grow to more than 700 members in over 70

heading over to our site:

“Women In Cinema” interviews at

cinema-technology.com

CineEurope. In December we’ll be

industry in ways never previously envisaged as we entered the pandemic. From white papers, technical guides, videos,

that

the

moviegoers

best

cinema

acclaimed training courses to help

needs to do so bolder, more diverse and

better

than

before.

Our

unveiling our 2021 award winners and CTC EXECUTIVE TEAM Richard Mitchell (President), Graham Lodge (Vice President), Mike Bradbury, Sandie Caffelle, Michael Denner, John Dowsland, Peter Knight, Sarah Lewthwaite, Adam MacDonald, Saul Mahoney, Andre Mort, David Norris, Markus Overath, Alessandra Pavan Bernacchi, Grainne Peat, David Pope, Toni Purvis, Simon Tandy, Patrick von Sychowski, and Paul Willmott.

4 8

>

1 2 / 2 1

to CTC ADVISORY COUNCIL Tom Bert (Barco), Mark Christiansen (Paramount Pictures), Brian Claypool (Christie Digital), Theresa English (TK Architects), Mark de Quervain (Showtime Analytics), Jan Rasmussen (Nordisk Film), Dominic Simmons (BFI), Sriram Sistla (CinemaNext India), Alice Tentori (Digima), Julia Vinokurova (RealD)

round

out

our

Community

Membership scheme, we’ll be hosting our second One Community Day event in February 2022 to, once again, bring together

the

global

cinema

community for a day of learning and networking online. www.cinematech.today


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