Who would have thought, six months ago, that drive-in movie theaters would be the hot ticket in 2020? Mike Hope, enterprise director at advertising firm Pearl & Dean, investigates a resurgent — and pandemic friendly — cinema solution.
U
P UNTIL MARCH
engage with our valuable audience in an
a webinar under the title “Return To The
this year, it’s fair to
environment where they were relaxed,
Big Screen” to provide our clients with
say that working
happy away from the hustle and bustle
some insight into how cinema might
in the cinema ad
of modern-day life…. and just as we were
look from July onwards as lockdown
sector really was
all feeling very pleased with ourselves,
eases and cinemas reopen.
the place to be.
everything got brought to dramatic halt
Admissions had been at a record high
and the taps were turned off.
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representation, marketing (Cinema First) and a representative from the outdoor/
and advertisers seemed to have woken
4 8
We invited exhibitor and studio
up to the fact that cinema is one of the
Cinema post-July 2020...
drive-in cinema sector. The first thing to
few places where they could properly
Here at Pearl & Dean, we recently hosted
note was that there seemed to be a
www.cinematech.today
