HOTEL BARS – ESSENTIAL 5
THE SOCIAL DILEMMA With the rise of consumers using social media to plan their activities, are you missing a trick by not maximising the opportunities your social pages provide? A few simple ideas could really help drive footfall to your venue. The team at the stunning Cave Hotel in Kent, gives us their top five tips for getting your socials in order:
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STORY TELLING Where does it start? It begins with a vision and the need to develop a design framework that reflects the USPs of your venue. Start by expressing why your hotel exists, what are the core values and the motivation behind everything you do. Every successful brand has a powerful vision. Take the time to establish, initially, who you want to attract. Share your brand’s personality in a relatable and meaningful way to spark an emotional connection with your audience.
CHOOSE YOUR PLATFORMS You will need to consider carefully which platforms to use. Instagram, Facebook, LinkedIn, Twitter and Tiktok all have their own benefits. Match the attributes of the above with the size of your audience and their likeliness to engage with each platform. Instagram has great call to action features, allowing bookings to be made from the app. The relatively new app taking social media by storm is Tiktok, who predict that they will reach 755 million monthly users in 2022!
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AUDIENCE IS KEY Your hotel guests are almost certainly a different audience to your drinks and diners, although this doesn’t have to be the case. Once you have the design that appeals to each audience group, you must now consider the writing style and tone of voice. Through all of your messaging, customers need to be able to recognise your unique tone, identity, and your story.
ENGAGING CONTENT The next step is to manage the regularity of posting; too much and you could irritate your followers, too little and you won’t generate a loyal following. Polish your content and remember to begin with the end in mind. The biggest pitfall here is likely to be posting dull content. Ask yourself why you’re posting something and if you’d engage with it as a customer. Be your own audience.
ALWAYS MONITOR YOUR ANALYTICS Do this using scheduling tools, facebook pixel and split testing. Always compare campaigns and understand which one generated the best results. Never stop this process, never. It can be tedious, but it will ensure you are generating the most efficient outcome for your brand. Be sure to stay on top of replying to DMs and comments, interacting and sharing the customers’ content. @cavecanterbury
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